Ashley Scudiero Watkins

Served as content strategist and producer across two fast-paced startup brands - Jitjatjo (established) and Network VMS (new) - under the same parent organization.

• Created and managed content calendars for Q3 and Q4 2024. Produced blogs, social media posts, whitepapers, newsletters, and case studies. Developed a webinar strategy and format for guest features on written blogs. Drafted press releases and event-related comms.
• Completed all assignments at least one full day ahead of deadlines.
• Partnered with Demand Generation to create email campaigns and drip sequences for various initiatives and target audiences, which consistently saw 40%+ engagement rates.
• Managed social media accounts for optimal audience engagement, growing Network's company LinkedIn page from 38 to 358 followers in less than 90 days.
• Became SEO-certified and optimized content for search visibility, driving 17% more organic traffic to the Network's website and increasing brand engagement.
• Ghostwrote or edited thought leadership pieces on behalf of executive members, enhancing content quality and alignment with organizational goals.
• Collaborated with Design to create engaging web pages, blog images, event slideshows and research reports.

• As a founding member of the Network team, identified new business opportunities through cold calling, networking, marketing and prospective database leads.
• Implemented CRM systems to streamline sales processes, enhancing team efficiency and productivity.
• Utilized social media platforms as an additional channel for networking, prospecting and brand awareness purposes, expanding the company's reach within target markets.
• Collaborated with Marketing to develop a newsletter specific to Network's audience.

• Evaluated existing tools and processes utilized by the sales organization and identified areas for improvement.
• Sourced and implemented more effective scheduling, prospecting and messaging tools to enhance productivity.
• Strengthened interdepartmental collaboration efforts to streamline processes and improve overall efficiency.
• Strategized with sales and marketing leaders to create new products, services, and advertising materials to generate revenue.
• Oversaw relationship with vendor that provided outside sales development representatives; managed and guided the team's strategy and messaging.
• Collaborated across other departments and functions to identify needs and complete projects as needed.

Hired as a Business Development Representative, was promoted to Senior-level within 7 months.

• Created highly-targeted cadences to engage and book meetings with prospective buyers within organizations of 5,000+ employees.
• Maintained knowledge of current workforce and employer branding trends; consulted clients regarding their brand care and talent acquisition needs.
• Mentored new members of the sales organization.
• Recipient of the Powerhouse Award Q2, Q3, Q4 2022 and Q1 2023 for outstanding performance.
• Active founding member of The Muse's current-era DIG and Social Committees, dedicated to employee inclusion and well-being.

• Worked independently to source and identify qualified ICPs and leads.
• Designed creative email campaigns to attract and schedule meetings with prospective clients.
• Consulted prospective clients regarding their diversity hiring needs.
• Exceeded Q4 quotas for meetings and pipeline by 25% and 50%, respectively.
• Hit 25% of Q1 goal for pipeline two weeks into January 2022.
• Utilized Mixmax, Zoom, Gong, Salesforce, Sales Navigator, and LinkedIn daily to engage with prospective clients and manage accounts.

• Coordinated complex, high-volume claim investigations, guiding them through to successful completion.
• Managed investigating field staff in all 50 states.
• Ensured that objectives were met and schedules were adhered to; provided consistent feedback and guidance; confirmed work was in compliance with company and client standards, as well as state and federal insurance laws and regulations.
• Recommended additional services and claims handling to clients based on investigative findings.
• Selected to spearhead a special project with manager and executives to analyze historical data and evaluate potential opportunities for growth and expansion.
• Mentored new case managers and investigators, answering questions, offering opportunities to shadow and observe and explaining company procedures.
• Consistently exceeded monthly invoicing goals of $50,000.00.

• Adjusted first- and third-party injury claims, to include high-exposure cases and those involving attorney representation, handling the claims process from first call to closure.
• Consistently received top customer service scores (average of a 9.6 out of 10 in 2013) along with numerous compliments from customers to management regarding service.
• Served as a Certified Arbitrator, resolving conflicts between insurance carriers.
• Member of the Customer Loyalty Ambassador team, dedicated to maintaining the highest level of professionalism and customer service.