ASHLEY SEHI
Senior Analyst - Marketing
Chicago,IL
Summary
Ashley Sehi is a Senior Paid Search Analyst with 5 years of experience managing day-to-day operations for clients across multiple channels. Responsibilities include billing management, daily budget and bid optimization, Partner Compliance documentation (POE), client contact, ad hoc requests, account optimizations, meeting scheduling, and continuous client communications. Background focuses heavily on e-commerce, retail, financial, and government verticals.
Overview
5
5
Certifications
5
5
years of post-secondary education
5
5
years of professional experience
Work History
Senior Analyst
Spark Foundry
Chicago, United States
09.2019 - Current
- Analyzes and manages daily budgets, bid strategies, and ROI to increase performance for >$4MM quarterly
- Leads budget management, forecasting, billing, and invoicing
- Participates in Quarterly Business Reviews, in person and virtually, manages client weekly calls and continuous email communications with client
- Manages incremental programs for client by sending forecasted metrics often
- Training and Onboarding for new team members
- Manages off-shore communications with team members in India and Colombia
- Management of additional client accounts with members based in India
- Managed paid search campaigns through ad copywriting, campaign creation, and ad-hoc analysis and reporting
- Managed client communications and coordination of internal, client, and ad serving partner meetings
Junior Paid Media Analyst
Traffic Digital Agency
Detroit, MI
06.2017 - 09.2019
- Developed and created PPC and Social Media campaigns including keyword research, ad copy creation, social and display creative development, and custom landing page design for multiple clients
- Delivered weekly and monthly status reports analyzing key data to provide actionable insights and proactive recommendations
- Performed weekly comprehensive performance audits that guide advanced optimizations resulting in increased performance across clients KPIs
- Responsible for billing & invoicing for multiple clients
Customer Service/Sales Associate
Kohls Department Store
Lansing, MI
07.2016 - 05.2017
- Provided high-quality customer service with credit soliciting skills
- Processed transactions efficiently within a busy, fast-paced environment
- Assisted with merchandise stocking, opening and closing the store, and overnight resets of the store
- Involved with Kohls Cares volunteer program to help community charities.
Education
Bachelor of Arts - Media and Information Management, Digital Media
Michigan State University
East Lansing, MI 08.2011 - 12.2016
Skills
Data analysis
Information gathering
Statistic analysis
Data Modeling
Bookkeeping
Account Reconciliation
Budgeting
Competitive analysis
Analytics program experience
Client management
Knowledge of business operations
SEO Strategy
Social Media Advertising
SEM Management
Advanced Excel Knowledge
Client Billing/Invoicing
Additional Information
- Experience Data, performance, and creative driven marketer with experience in planning, creating, managing, and optimizing successful multi-channel campaigns for regional and national brands. Focused on building campaigns that deliver measurable and scale-able results. PPC/SEM Experience Social Media Content Marketing Advanced Excel Knowledge Inbound Marketing SEO Strategy Conversion Rate Optimization Project Management Design/Adobe Experience
Certification
Google Ads Certified
Timeline
Google Ads Certified
06-2021
Microsoft Ads Certified
06-2021
Senior Analyst
Spark Foundry
09.2019 - Current
Snapchat Ads Certified
08-2019
Twitter Ads Certified
08-2019
Facebook Ads Certified
08-2019
Junior Paid Media Analyst
Traffic Digital Agency
06.2017 - 09.2019
Customer Service/Sales Associate
Kohls Department Store
07.2016 - 05.2017
Bachelor of Arts - Media and Information Management, Digital Media
Michigan State University
08.2011 - 12.2016