Ashley Sheaffer

• Acted as the primary face and voice for video audio screening projects, contributing from inception to execution.
• Directed various pilot project initiatives and training sessions aimed at enhancing overall team performance, including organization-wide rollout of asynchronous communication for RLH.
• Executed recruitment strategy for over 417 non-exempt positions while facilitating exempt recruiting functions in Western North Carolina.
• Developed and maintained effective partnerships with hiring managers and HR business partners at all levels, including senior leadership, to address business needs and position requirements.
• Directed talent acquisition strategies alongside hiring managers to effectively attract and secure candidates in alignment with evolving organizational requirements.
• Facilitated candidate sourcing, qualification, and interview processes, delivering strategic hiring recommendations aligned with organizational needs.
• Evaluated performance metrics while maintaining compliance with established company policies and regulations.
• Achieved improved diversity representation by implementing targeted recruitment programs, including referral campaigns and on-site hiring events.
• Manages candidate slates, including on-going communication, interview and travel itineraries, and maintaining appropriate candidate follow-up during the process.
• Evaluated current market trends and best practices in recruitment to optimize talent acquisition efforts.
• Collaborated with management to develop and implement talent acquisition strategies.
• Acted as key support for three separate leaders, enhancing team collaboration and operational efficiency.
• Partnered with direct Leader to achieve and support improved team performance through targeted training sessions focused on skill development. Elevated the capabilities of team members on performance improvement plans by providing structured support. Enhanced team effectiveness by implementing comprehensive coaching and reporting initiatives.

• Managed a diverse team of 12 associates to ensure effective collaboration across 7 locations.
• Cultivated and sustained positive, professional relationships with internal directors, hiring managers, and sales representatives.
• Addressed staffing requirements across multiple departments to enhance operational efficiency in commercial sales, distribution center, corporate, and marketing.
• Managed recruitment efforts for internal and external sales representatives to enhance team performance.
• Coordinated comprehensive onboarding and orientation to enhance employee integration.
• Assisted the Human Resources department with hiring over 500 full-time and seasonal employees
• Evaluated and refined HR processes and policies to ensure alignment with organizational goals and personnel needs.
• Full life cycle recruitment for exempt and non-exempt positions.
• Coordinate and communicate ATS to platform all team members during implementation and integration process
• Initiates requisitions, posts ads and proactively sources on job boards and social networking sites.
• Analyzed departmental needs and crafted targeted staffing plans, incorporating strategic sourcing to optimize talent acquisition.
• Planned and attended recruitment events to include campus recruitment, internal/external job fairs and community events).
• Conducted thorough phone screens and in person interviews on a daily basis.
• Negotiated salaries and extended offers of employment. Scheduled pre-screening appointments.
• Assisted HR manager by offering insights and feedback on developing comprehensive recruitment plans.
• Applicant tracking system administrator and oversaw recruitment reporting.
• Ensured thorough reference investigations are completed on each finalist candidate, which includes reference checks with previous employers and background checks.
• Contributed to the successful administration of employee compensation frameworks, crafted detailed job descriptions, and supported performance appraisal initiatives to optimize talent management.
• Partnered with HR personnel to execute new hire orientation and support various HR and office-related activities.
• Assists in evaluation of HR Duties and results of department in relation to established goals.
• Developed and implemented targeted recruitment strategies to attract top talent for diverse positions.
• Collaborated with hiring managers to define job requirements and streamline selection processes.
• Managed full-cycle recruiting, including sourcing, screening, and interviewing candidates effectively.
• Monitored and assessed recruitment metrics to optimize sourcing strategies based on identified trends.

• Work collaboratively with the teams to develop engaging content with strong headlines, decks and imagery.
• Collaborate with designers, editors, developers and stakeholders involved to conceptualize and produce promotional materials.
• Assist with other operational duties such as
• Running company job pages
• Writing job descriptions & job profiles
• Resume screening
• Applicant screening & recruiting
• Setup and monitor e-blasts to audience for sold marketing pushes.
• Accept IO’s from sales, e-mail clients to gather ad material, check material to ensure all has material has been collected.
• Must consistently stay within the measurable parameters for KPI’s as defined by the company. (including conversion and points)
• Develop branded B2B and B2C sales and marketing materials, including presentations, proposals, RFI’s,white papers, one sheets, press releases, etc.
• Monitor online brand reputation and craft appropriate responses in collaboration with agency leadership
• Support marketing manager and sales segment leaders, assisting with developing and executing growth strategies, as well as elevating the customer experience
• Proactively participate in brainstorming meetings related to the development of creative marketing content
• Maintain brand consistency and build brand awareness
• Participate in the planning and on-boarding of new agents for the annual enrollment period, coordinate classroom training, material development, and assessment testing
• Coach performance by using reporting tools, product knowledge, and sales strategies
• Partner with support teams to improve call center operations
• Drive compliance through script adherence and maintain a high quality work environment at all times

• Analyzed market trends and developed targeted business plans to propel revenue growth and broaden market reach.
• Cultivated relationships with key clients, enhancing customer loyalty and retention rates.
• Identified emerging business opportunities through in-depth analysis of market dynamics and competitor performance.
• Led efforts to identify and qualify sales opportunities through strategic relationship-building and consultative methods.
• Oversaw negotiation of employment service contracts, ensuring alignment with organizational goals. Coordinated with operations and recruiting teams to optimize handoff processes.

• Present company service offerings to prospective clients, client consultation and development of proposals.

• Develops and executes sales presentations to potential clients

• Creates proposals for providing staffing services, customized to prospective clients’ needs.

• Manage all existing and new accounts in designated sales territory, ensuring clients’ needs are met, problems are solved and issues are addressed.

• Initiates personal growth by understanding market trends, attending educational sessions and actively networking.

• Exceeds sales revenue quotas by winning new contracts and job orders through prospecting and developing new customer relationships.
• Identifies and qualifies sales opportunities by providing a consultative and value-added approach to develop relationships. Negotiates contractual terms and conditions for employment services, and works with the operations and recruiting teams to ensure smooth handoffs.
• Define and develop lead generation strategies and marketing plans for new accounts to furtherpenetrate existing accounts.
• Present company service offerings to prospective clients, client consultation and development of proposals.
• Develops and executes sales presentations to potential clients
• Creates proposals for providing staffing services, customized to prospective clients’ needs.
• Manage all existing and new accounts in designated sales territory, ensuring clients’ needs are met, problems are solved and issues are addressed.
• Initiates personal growth by understanding market trends, attending educational sessions and actively networking.

• Maintains a clean and organized work area; ensures that the work area has been cleaned prior to end of shift.
• Effectively communicates with other healthcare professionals in a courteous and professional manner.
• Participates in special projects as needed (e.g., research projects, policy revisions, audits, etc.);
• Maintains departments equipment and facilities; Performs general billing & intake as necessary.
• Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.
• Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.
• Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.

• Write customer orders and sales contracts according to company guidelines.
• Call on prospective customers to explain company services or to solicit new business.
• Resolve customer complaints regarding sales and service.
• Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.
• Plan and modify product configurations to meet customer needs.
• Listen to and resolve customers' complaints regarding products or services.
• Secure and renew orders and arrange delivery.
• Recommend improved materials or machinery to customers, documenting how such changes will lower costs or increase production.
• Occasional deliveries to customers
• Developed and maintained strong client relationships to enhance customer satisfaction.
• Executed strategic sales initiatives to increase market penetration and revenue growth.