Summary
Overview
Work History
Education
Skills
Timeline
Generic

ASHLEY SHEARS

Columbus,OH

Summary

Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

9
9
years of professional experience

Work History

Marketing Strategist

Freelance
04.2019 - Current
  • Perform full audits of marketing plans, branding development, social media, and the execution styles used by the organization
  • Advised on over 50 companies communication with customers to articulate what message should be used
  • Developed customer personas to better understand target demographics, enabling more focused marketing initiatives tailored to their needs and preferences.
  • Organized successful trade show events, showcasing products effectively while building relationships with potential clients and partners.
  • Conducted thorough market research to identify new business opportunities and areas for growth.
  • Designed visually engaging promotional materials that boosted overall campaign effectiveness.
  • Increased lead generation with the implementation of targeted content marketing strategies.
  • Improved search engine rankings by implementing effective SEO practices tailored to specific industry requirements
  • Maintain and oversee the marketing budget
  • Cultivate and maintain relationships with community leaders & partners
  • Build connections with the community, media outlets & other local businesses for cross promotion, partnerships, & sponsorships
  • Increased brand awareness by developing and implementing targeted marketing campaigns
  • Identified appropriate marketing channels and target customers for campaigns.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Streamlined communication processes, leading to improved collaboration between departments.

Outreach Case Worker

Franklin County Job & Family Services
04.2017 - 04.2019
  • Worked Independently to provide assistance to approximately 30 underserved families and adults daily who were involved with the criminal justice system
  • Identify, develop, and implement creative strategies to engage clients, staff, and community partners
  • Facilitated the placement of employment for customers while determining self sufficiency
  • Connected with over 50 other service providers to ensure services are coordinated to achieve and maintain self-sufficiency as well as recommend changes to increase efficiency
  • Used proper research methods and statistical analysis in gathering information and data
  • Assist with project management and grant administration for the Franklin County Re-entry Coalition (FCRC), Stepping Up and other justice and re-entry related programs
  • Attend at least 3 community events monthly and conducted public speaking outreach to agencies, organizations and the faith based community when deemed appropriate
  • Provide community outreach and education to include, but not limited to the Department of Correction Unit managers, and Re-entry Coordinators as well as state and local adult probation and parole, juvenile probation and parole
  • Served as the primary point of contact, fostering strong relationships between internal teams and external partners.
  • Maintained a high degree of professionalism at all times, representing the organization with integrity in both internal and external interactions.

Executive Assistant to the Chief Executive Officer

Franklin County Job And Family Services
09.2015 - 05.2017
  • Coordinated travel arrangements by booking airfare, hotel, and ground transportation monthly for 1 CEO and 4 Department Managers
  • Anticipated potential challenges in daily operations and devised appropriate solutions to maintain uninterrupted workflow in the executive office.
  • Organized and coordinated conferences and approximately 4 monthly meetings.
  • Created expense reports, budgets, and filing systems for management team across 4 departments
  • Updated spreadsheets and created presentations to support executives and boost team productivity.
  • Contributed to smooth business operations by planning and organizing meetings and conferences.
  • Maintained confidentiality by handling sensitive information with discretion and professionalism.
  • Prepared meeting agendas and briefing papers for members of board of directors and executive team.
  • Ensured timely completion of action items by tracking progress and following up on delegated tasks from the CEO.
  • Boosted morale with event planning and coordination of company-wide functions, celebrations, or gatherings.
  • Screened daily calls and emails and initiated actions to respond or direct messages
  • Supported decision-making processes by compiling research data and presenting findings to the CEO.
  • Strengthened relationships with key partners through professional representation at industry events or conferences when necessary on behalf of the CEO.

Education

MBA - Marketing

Tiffin University
Tiffin
05.2021

Bachelor of Arts - Sociology

The Ohio State University
Columbus, OH
05.2014

Skills

  • Website Building and Design
  • Videography & Editing
  • Social Media Strategy & Engagement
  • Brand strategy
  • Problem-Solving
  • Creative Direction
  • Digital Marketing
  • Analytics and SEO
  • Time Management
  • Brand building
  • Content optimization
  • Client Relationship Management

Timeline

Marketing Strategist

Freelance
04.2019 - Current

Outreach Case Worker

Franklin County Job & Family Services
04.2017 - 04.2019

Executive Assistant to the Chief Executive Officer

Franklin County Job And Family Services
09.2015 - 05.2017

MBA - Marketing

Tiffin University

Bachelor of Arts - Sociology

The Ohio State University

Similar Profiles

CREATE PROFILE
ASHLEY SHEARS