ASHLEY SHOTWELL
West Des Moines,IA
Summary
Social Media Specialist with 4 years of experience crafting engaging campaigns and optimizing content across multiple platforms. Proficient in Canva, digital marketing campaigns, and project management, with a proven track record of boosting engagement and follower growth. Adept at strategic planning and team collaboration, aiming to leverage these skills to drive impactful social media strategies.
Overview
4
4
years of professional experience
Work History
Social Media Specialist
Graceland University Lamoni
Lamoni, United States
09.2022 - Current
- Conceptualized and executed campaigns, attracting 400+ freshmen through engaging social media posts
- Optimize content on 50+ platforms, using data-driven strategies to boost engagement by 30%
- Increase follower growth by 0.5% monthly, maintaining 90% retention with engaging content
- Guide a 10-student team in event coverage, enhancing social media presence by 20%
- Innovate social media strategies, leading to a 20% engagement uptick across multiple platforms
- Implemented data-driven social media strategies, increasing user engagement by 25% and driving a 15% rise in new student inquiries
- Spearheaded a multi-platform social media overhaul, resulting in a 35% growth in follower base and a 40% improvement in post reach
- Led cross-functional teams to produce compelling content, enhancing brand visibility and achieving a 20% increase in event participation.
Marketing & Administrative Assistant
Zoomers RV of Iowa, LLC
Lamoni, United States
08.2020 - 08.2022
- Developed advertisements and flyers, significantly boosting sales performance
- Streamlined RV inventory uploads, enhancing efficiency by 30%, executed digital marketing on Facebook and Instagram
- Analyzed market trends to inform strategic marketing plans, improving brand visibility
- Provided administrative support, optimizing workflows and team productivity
- Orchestrated photo shoots and marketing drives, increasing online sales by 40%
- Led cross-functional teams to execute successful marketing strategies, increasing lead generation by 25%
- Implemented data-driven marketing strategies, boosting customer engagement by 20%
- Coordinated with sales and product teams to align marketing initiatives, enhancing overall sales performance.
Lead Wellness Coordinator
The Joint Chiropractic Aurora District
05.2020 - 08.2020
- Manage front desk operations, ensuring smooth appointment scheduling and client satisfaction
- Increase customer conversion rate by 30% through personalized wellness packages
- Enhance client retention by providing customized wellness solutions
- Optimize appointment scheduling, reducing wait times and improving overall client experience
- Enhanced operational efficiency by implementing a new appointment system, reducing scheduling errors by 25%
- Conducted data analysis on customer feedback, leading to a 15% improvement in service satisfaction scores
- Trained and mentored new staff, ensuring consistent service quality and fostering a collaborative work environment.
Education
Social Media Marketing -
Graceland University Lamoni
Aug 2017 - May 202005-2021
Skills
- Microsoft Office
- Communication
- Leadership
- Canva (Software)
- Copywriting
- Editing
- Social Media
- Content Creation
- Collaboration
- Digital Marketing
- Project Management
- Sales
- Video Editing
- Strategic Marketing
- Strategic Planning
- Retention Rate
- TikTok
- Photography
- Planning
- Scheduling
- Curation
- Adobe Creative Suite
Details
West Des Moines, United States, (816) 405-5048, ashleyshotwell1@gmail.com
Personal Information
Title: SOCIAL MEDIA SPECIALIST
Timeline
Social Media Specialist
Graceland University Lamoni
09.2022 - Current
Marketing & Administrative Assistant
Zoomers RV of Iowa, LLC
08.2020 - 08.2022
Lead Wellness Coordinator
The Joint Chiropractic Aurora District
05.2020 - 08.2020
Social Media Marketing -
Graceland University Lamoni