Ashley Smelser

• Counsels clients on financial matters and provides recommendations on investment opportunities, products, and services based on client needs, and asset availability.
• Conducts detailed analysis of clients' current financial situations, including risk assessment, cash flow management, and retirement planning.
• Promotes high customer satisfaction by resolving problems with knowledgeable and friendly service.
• Meeting prep, follow-up, and report generation with detailed analysis.
• Series 65 licensed
• Life and Health Insurance licensed
• Notary Public

Client Account Management and Transaction Processing:

• Continued work with lead advisor since 2017.
• Manage the full lifecycle of client accounts, including opening, maintenance, and transaction processing (deposits, distributions, and RMDs).
• Maintain accurate client records in the CW system, proactively monitor notifications, and configure Account View access.
• Execute and track all trade orders (annuity order entry, equity, mutual fund) via Redtail CRM.
• Provide comprehensive support for client financial planning portals, including account syncing, and report generation.
• Cultivate strong client relationships through proactive communication (emails, calls), and active participation in client meetings.

Meeting Preparation and Reporting:

• Collaborate with the lead advisor to prepare comprehensive meeting materials, including the Balance Sheet and Asset Allocation reports.
• Enhance proficiency in the financial planning portal (eMoney) to generate advanced reports (Monte Carlo, Cash Flow) for client meetings.

Series 7 and 66 licensed.

Core Client Service and Relationship Management:

• Continued work with lead advisor since 2017.
• Managed client assets and provided comprehensive support across financial planning, estate planning, and tax planning domains.
• Served as a key support to the lead advisor, including meticulous preparation of meeting agendas, efficient data accumulation, strategic input, and diligent follow-up actions.
• Consistently maintained a high level of client satisfaction, demonstrating a commitment to exceptional service and relationship management.
• Proactively engaged with clients through effective communication (emails, calls), and active participation in meetings, fostering strong, lasting relationships.

• Dedicated to the satisfaction of clients
• Oversaw lead advisors book of business
• Executed trades and managed internal systems for 110+ clients with over $120M AUM

• Managed a portfolio of existing accounts while developing new ones as well.
• Leveraged market analytics to secure new clients in growing territories.
• Used strong negotiation and persuasion skills to sell advertising products and services.

• Connected subscribers with great deals and discounts on services, products, and events in the Connecticut shoreline area.
• Focused on local businesses with the aim to offer customers opportunities to save money and enjoy local offerings.