Ashley Sobkiw

Leads efforts to scale new business and solutions in the portfolio, post-mergers and acquisitions. After bringing nine separate companies together, the strategy is focused on driving education and awareness of expanded offerings and services.

• Personally negotiating deals valued at over $40 million with both partners and customers.
• Driving Fiber to the Home partnerships with large ISPs to provide premium network performance for military housing and service members.
• Appointed national lead for the commercial real estate practice, partnering specifically with developers, building pricing, marketing, commercial, operational, and GTM strategy for the company.
• Responsible for driving strategy and company performance across neutral host DAS, private networks, managed Wi-Fi, 5G networks, converged solutions, and fiber assets.

Led the Financial Services & Insurance vertical, Signature, and Investment segments overseeing technology infrastructure portfolios for over 3,000 accounts. Delivered over $3.2 billion in revenue and year-over-year growth.

• Retained and grew a customer base exceeding an average of $450M in annual budget, with sequential year-over-year performance for seven years in a row.
• Coordinated all client relationships, including technology network/application/security solution development, implementation, contract negotiation, and ongoing support.
• Developed advanced fixed wireless, 5G, IoT, and private network solutions to power distribution facilities, healthcare, large venues, autonomous vehicles, AI, cloud, and drone technologies.
• Owned the Sports/Venue vertical focusing on technologies for security, accelerated access, touchless retail, guest experience, including the NFL on-field communications solution.
• Experienced in developing and building complex end-to-end solutions in unified communications, CX, professional services, telematics, and cybersecurity.

Directed day-to-day operations of the Retail and B2B channels by spearheading implementation of short and long-term strategies to achieve business plan and profitability goals.

• Collaborated with C-suite executives to lead go-to-market strategies, distribution support, and strategic relationships with partners.
• Created and launched the Retail to Small Business Sales Channel deployed to all 1,700 direct retail locations.
• Co-developed the current contract/finance/legal approval process for all customer agreements, Agile processes, Lean Six Sigma program, Voice of the Employee, account segmentation for Global Enterprise, and FiOS market launches.
• Built the business communications center for employee communications, SFDC instance simplification, in-building network process, process for E-Rate compliance, and sales quoting tools.
• Owned 47 third-party vendor and partner relationships covering store fixtures, merchandising, signage, uniforms, equipment, IT tools, contracts, point-of-sale, group purchasing organizations, device OEMs, and advertising agencies.
• Led 288 production projects totaling 1,811 jobs, 3,699 versions, while improving process accuracy and reducing reprint spend by 22% year over year.

Led a team of professionals driving relationships and results across the SMB segment. Drove the region to #1 in sales volume and performance for the first time in channel history.

• Collaborated with customers to develop transformational custom network, software, and security solutions to enable their growth and business efficiencies.
• Partnered with cross-functional teams, including marketing, planning, ecommerce, accounting, and operations to meet customer needs and requests.
• Launched three projects that resulted in $50M in cost savings.
• Identified new logo potential customers and negotiated business conditions.