ASHLEY SPRINGER
Pagosa Springs,CO
Summary
Persistent leader eager to lead and grow organizations. Skilled in client communications, problem-solving, marketing and motivation, with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic. Track record of building and leading cohesive teams, adapting to changing business landscapes, and delivering impactful results.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Founder
The Apex Narrative
Pagosa Springs, CO
06.2025 - Current
- Direct social media and website design initiatives, optimizing Google Business presence and implementing META suite tools.
- Orchestrate brand marketing strategies including logo creation and brand management to enhance market positioning.
- Developed strong partnerships with key industry players, contributing to an increased market presence.
- Established a successful business by identifying market needs and developing innovative solutions.
- Develop strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
Communications Specialist/Public Information Officer
Archuleta County, Colo.
Pagosa Springs, CO
03.2023 - 06.2025
- Devised and executed social media campaigns and design projects to effectively communicate key messages across multiple departments by
- Facilitated community relations by addressing complaints and concerns, ensuring timely resolutions.
- Authored and edited press releases, leveraging research and writing skills to inform and engage audiences.
- Maintained and updated the county website with ADA compliance measures, delivering timely event news blasts.
- Coordinated media relations by scheduling and conducting interviews across radio, print, and social platforms.
- Served as a critical point of contact during emergencies, providing clear and updated information for disaster preparedness and recovery.
- Streamlined internal communication processes by implementing effective communication tools and platforms.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Collaborated with cross-functional teams to create cohesive messaging for emergency occurrences delivering messaging to the public efficiently
Hospitality Consultant, Yoga Instructor, Freelance Writer
Self Employed Services
Various, Remote
05.2022 - 03.2023
- Casetta Group, Contract Hospitality Consultant, Airbnb-style cabin operator, marketing, housekeeping, maintenance coordinator, sole staff member on property
- Collaborated with management teams to identify areas for improvement in operational processes, leading to cost savings and increased efficiencies.
- Task Manager, remodel of boutique hotel, maintained property safety and security, early on-set of property marketing & development
- Enhanced guest satisfaction by implementing personalized services and anticipating client needs.
- PMAB & Movement, Yoga Instructor, brand marketing, boosted revenue with targeted marketing strategies and promotions tailored to local events
- Freelance Writing, New Outcome Agency, life insurance blog
Bed & Breakfast Manager
Palacio De Marquesa Taos
Taos, NM
06.2021 - 05.2022
- 8-bedroom B&B Host, check-in/check-out, on-site concierge, prepared breakfast daily, menu preparation, special events, staff of five, housekeeping, 5-star rating
- Managed daily operations for a smooth-running breakfast shift, resulting in increased guest retention.
- Ensured compliance with health and safety regulations, maintaining a clean and safe dining environment for guests.
- Supervised a team of servers and kitchen staff, fostering a collaborative work environment and high employee morale.
County Clerk III, Same Day Registration
Bernalillo County Clerk's Office
Albuquerque, NM
07.2020 - 12.2020
- Elections Division, General Election 2020
- Supervised team of 10, voter privacy, same day voter registration, checking for accuracy
- Maintained strict confidentiality of sensitive information, adhering to established guidelines and protocols.
- Provided exceptional customer service when assisting citizens with marriage licenses, property records, and other vital information requests.
- Supervised daily operations of the SDR Clerk''s office staff while delegating tasks accordingly based on employee strengths.
Director of Operations
Pecan Grill & Brewery of Las Cruces
Las Cruces, NM
02.2010 - 10.2018
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks.
- Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
- Conducted regular performance reviews to assess team progress, providing constructive feedback and guidance for continuous improvement.
- Mentored and coached team members to foster productive and engaging work environment.
- Defined, implemented, and revised operational policies and guidelines.
- Established strong partnerships with vendors, suppliers, and key stakeholders to improve collaboration and ensure alignment with business requirements.
Education
BA - Journalism & Communications, Ethics Focus
Arizona State University
Tempe01.2006
Skills
- Entrepreneurial and innovative
- Collaborative team management
- Strategic marketing planning
- Client communication skills
- Strategic planning
- Business development
- Project Management
- Social media management
- Campaign development
- Copywriting
- Proficient in Canva
- Consulting
- Customer focus
- Ethics and integrity
Affiliations
New Mexico Restaurant Association | Board of Directors Member; Lobbyist, Event Planner 2012 - 2018
Certification
- Certified High-Performance Leadership Graduate: Professional Development Academy, Winter/Spring 2024
- Incident Command Training: Completed: IS100, 200, 300, 400, 700, 800, IS-29, COML - 0969, ongoing
- Certified Yoga Instructor: 200 Hour YTT, Winter 2021
Timeline
Founder
The Apex Narrative
06.2025 - Current
Communications Specialist/Public Information Officer
Archuleta County, Colo.
03.2023 - 06.2025
Hospitality Consultant, Yoga Instructor, Freelance Writer
Self Employed Services
05.2022 - 03.2023
Bed & Breakfast Manager
Palacio De Marquesa Taos
06.2021 - 05.2022
County Clerk III, Same Day Registration
Bernalillo County Clerk's Office
07.2020 - 12.2020
Director of Operations
Pecan Grill & Brewery of Las Cruces
02.2010 - 10.2018
BA - Journalism & Communications, Ethics Focus
Arizona State University