Summary
Overview
Work History
Education
Skills
Timeline
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Ashley Staples

Brooklyn,NY

Summary

Agile, experienced writer and content strategist with 12+ years of diverse work in branding and marketing.

Overview

13
13
years of professional experience

Work History

Senior Manager, Brand Marketing

Blue Apron LLC
New York, NY
05.2024 - Current
  • Own all brand messaging and marketing communications
  • Own product positioning and naming
  • Collaborate on messaging and comms plans for brand and chef partnerships
  • Work with outside media agencies to create compelling video and audio creative for 360-degree campaigns
  • Plan and develop customer comms plans for new product launches, features, and the launch of Blue Apron on Wonder
  • Work with CRM and Growth Marketing teams to execute creative strategies for specific audiences to reduce churn, increase AOV, and improve acquisition
  • Collaborate with Product and UX teams to evolve customer experience and content design on the website and in the app, including the launch of Blue Apron on the Wonder app
  • Mentor and assist 1-2 copywriters

Copywriter + Content Strategist

Freelance
New York, NY
01.2012 - Current
  • Includes contracted work for: Capital One, Marshalls, T.J.Maxx, Three Olives Vodka, Jose Cuervo, TULA Skincare, Gap, Banana Republic, Athleta

Senior Manager Copy + Content

Blue Apron
New York, NY
08.2021 - 05.2024
  • Evolved and maintained brand standards and consistency across all channels
  • Drove message testing to increase conversion
  • Worked with Creative Director to drive creative process for all video content
  • Managed and assisted team of 1-2 copywriters in day-to-day copy needs

Copy Manager

Blue Apron
New York, NY
12.2019 - 07.2021
  • Wrote and edited copy for all emails, performance marketing, packaging, and box inserts
  • Worked with CMO to craft a new mission, vision, and values
  • Owned the creation and implementation of a refreshed tone of voice, style guide, and packaging
  • Served as point person for partnership messaging on campaigns with Stella Artois, Disney, HBO Max

Editorial Manager

Ann Taylor
New York, NY
07.2017 - 11.2019
  • Worked with Editorial Director on high-level ideation and omnichannel copy for seasonal brand campaigns
  • Wrote and edited copy for store signage, direct mail, paid marketing, email, and website landing pages
  • Partnered with styling and merchandising teams to create each season's roadmap of trend, product, and brand stories
  • Managed team of 1-2 writers

Senior Copywriter

Victoria's Secret
New York, NY
08.2015 - 06.2017
  • Primary writer of editorial copy for catalog and site; contributed to copy for social media, email, and paid digital advertising
  • Copy lead for homepage integration of VS Fashion Show content; writer for VSFS digital and mobile app destinations, including online shop and behind-the-scenes content

Copywriter

JAFRA Cosmetics
Westlake Village, CA
07.2014 - 08.2015
  • Wrote and edited product copy and marketing collateral such as brochures, catalogs, signage, posters, invitations
  • Wrote and edited website copy, SEO copy, banner ads, emails, push notifications
  • Project leader for monthly magazine for sales consultants

Editorial Assistant

FLAUNT Magazine
Los Angeles, CA
01.2013 - 10.2014
  • Wrote/edited/pitched print and digital stories
  • Wrote copy for brand collaborations and sponsored content
  • Provided support to editorial staff, including fact-checking, proofreading, and research

Education

Master of Arts (M.A.): Public Relations -

Michigan State University
East Lansing, MI
12.2010

Bachelor of Arts (B.A.): Communications -

Marymount Manhattan College
New York, NY
05.2009

Skills

  • Product positioning
  • Branding & naming
  • Performance marketing
  • Copywriting & editing
  • Content strategy
  • Project management
  • Data-driven decision making

Timeline

Senior Manager, Brand Marketing

Blue Apron LLC
05.2024 - Current

Senior Manager Copy + Content

Blue Apron
08.2021 - 05.2024

Copy Manager

Blue Apron
12.2019 - 07.2021

Editorial Manager

Ann Taylor
07.2017 - 11.2019

Senior Copywriter

Victoria's Secret
08.2015 - 06.2017

Copywriter

JAFRA Cosmetics
07.2014 - 08.2015

Editorial Assistant

FLAUNT Magazine
01.2013 - 10.2014

Copywriter + Content Strategist

Freelance
01.2012 - Current

Master of Arts (M.A.): Public Relations -

Michigan State University

Bachelor of Arts (B.A.): Communications -

Marymount Manhattan College

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