Ashley Tate
Birmingham
Summary
Creative marketing and communications professional specializing in social media strategy and digital campaigns. Experience includes managing integrated marketing initiatives, optimizing engagement through analytics, and creating compelling promotional materials that align with brand identity.
Overview
7
7
years of professional experience
Work History
Digital Media & Marketing Specialist
Personnel Board of Jefferson County
Birmingham
06.2024 - Current
- Lead creative marketing initiatives including campaign concepts, video production, and promotional storytelling.
- Executed paid and organic social media campaigns to enhance visibility of public initiatives, career fairs, and community outreach programs.
- Plan and schedule social media content calendars while maintaining consistent messaging and brand identity.
- Design promotional graphics, branded marketing materials, and digital advertisements to support recruitment and organizational awareness.
- Capture photography and video content for use across social platforms, marketing campaigns, and internal communications.
- Analyzed engagement and campaign performance metrics to enhance audience reach and engagement.
- Coordinated with departments to craft marketing strategies that clearly communicate workforce opportunities and promote public service careers.
Founder
The Swanky Socialite
Remote
01.2024 - Current
- Founded a digital brand focused on lifestyle storytelling, branding, and social media engagement.
- Developed and executed strategic social media campaigns, enhancing brand identity and fostering audience engagement.
- Conducted performance analysis to optimize marketing strategies, reinforcing digital presence.
- Monitor marketing trends and audience insights to inform creative direction and content strategy.
- Established campaign KPIs, measuring performance through analytics and engagement metrics to inform future strategies.
Founder & Digital Marketing Director
The Foreword Agency
Birmingham
01.2024 - Current
- Led strategy and operations for digital marketing agency, enhancing branding, social media, and content marketing services.
- Develop comprehensive multi-platform social media strategies for clients across various industries.
- Oversaw creative direction for graphics, digital advertising, websites, and social media content, ensuring alignment with client goals.
- Managed client relationships, collaborating on brand voice and campaign messaging to achieve marketing objectives.
- Analyze campaign performance and provide strategic insights to improve engagement and ROI.
- Lead business development efforts, securing partnerships and new clients.
Social Media Marketing Specialist
The RHMM Group
Remote
02.2023 - 01.2024
- Developed integrated social media strategies that enhanced brand presence and increased audience engagement.
- Managed content calendars, campaign schedules, and workflow coordination across projects.
- Coordinated freelance designers and visual content production to align with campaign objectives.
- Designed graphics and ensured brand consistency across social channels.
- Facilitated client communication and aligned marketing strategies with business goals.
Social Media Trends Specialist (Internship)
BGrace Media LLC
Birmingham
10.2022 - 12.2022
- Developed engaging content and social media campaigns, boosting audience interaction and brand visibility.
- Conducted social listening analysis to identify emerging trends, informing targeted marketing strategies.
- Designed graphics and digital assets tailored to client brand identities.
- Designed graphics and digital assets tailored to client brand identities.
Meta HBCU Summer News Fellow (Internship)
Meta
Remote
06.2022 - 08.2022
- Conducted social analytics research to inform content strategy, guiding content development and targeting.
- Created short-form social video content optimized for Instagram and emerging digital platforms, enhancing audience engagement.
- Produced brand-aligned visual graphics and promotional content to support marketing initiatives.
- Contributed to a 7% increase in engagement and 1,200 follower growth within 8 weeks.
Social Media Intern
Amtrak
Washington
03.2021 - 05.2022
- Supported TikTok strategy to increase followers through targeted content.
- Engaged audiences and fostered community interaction, driving higher engagement across social platforms.
- Conducted weekly social listening analysis to inform and enhance engagement strategies.
- Researched industry trends to create culturally relevant and engaging content.
- Produced social media content, including videos and promotional assets, to support digital campaigns.
Contributing Writer
BAUCE Magazine
Remote
04.2019 - 05.2022
- Wrote articles focused on career development and entrepreneurship for women of color.
- Interviewed entrepreneurs, media personalities, and business leaders to gather insights and stories for articles.
- Pitched editorial ideas and created engaging digital content for online publication, enhancing reader connection.
Education
Bachelor of Arts - Mass Communication
Clark Atlanta University
Atlanta, GA05-2022
Bachelor of Arts - Journalism And Mass Communication
Howard University
Washington, DCSkills
- Digital Marketing
- Social Media Marketing
- Content Strategy
- Paid & Organic Campaigns
- SEO & Analytics
- Social media management
- Content Creation
- Copywriting
- Analytics platforms
- Campaign analysis
- Brand strategy
- Audience targeting
- Storytelling
- Influencer marketing
- Project coordination
- Adobe Creative Suite
- Social Listening
- Influencer marketing
Timeline
Digital Media & Marketing Specialist
Personnel Board of Jefferson County
06.2024 - Current
Founder
The Swanky Socialite
01.2024 - Current
Founder & Digital Marketing Director
The Foreword Agency
01.2024 - Current
Social Media Marketing Specialist
The RHMM Group
02.2023 - 01.2024
Social Media Trends Specialist (Internship)
BGrace Media LLC
10.2022 - 12.2022
Meta HBCU Summer News Fellow (Internship)
Meta
06.2022 - 08.2022
Social Media Intern
Amtrak
03.2021 - 05.2022
Contributing Writer
BAUCE Magazine
04.2019 - 05.2022
Bachelor of Arts - Mass Communication
Clark Atlanta University
Bachelor of Arts - Journalism And Mass Communication
Howard University