Summary
Overview
Work History
Education
Skills
Affiliations
Volunteerandcharitableactivities
Timeline
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ASHLEY TEITEL

Los Angeles,CA

Summary

Strategic Account Executive with proven success increasing sales and revenue through developing loyal account relationships. Articulate communicator with exceptional negotiation skills. Known for understanding customer needs and delivering effective solutions.

Overview

22
22
years of professional experience

Work History

Cosmetics Industry Consultant

AGT Luxury Brands
Los Angeles, CA & New York
01.2003 - Current
  • With over 14 years of experience as an esteemed sales & marketing professional within the beauty industry, I have been instrumental helping several emerging beauty brands successfully launch in national retailers; as well as helping both new and established beauty brands dramatically increase sales revenue, market share and overall profit margins
  • Duties performed include: BRAND DEVELOPMENT Consult on brand development and product development based on expertise in identifying and analyzing beauty, fashion and lifestyles trends; consumer demand and sales performance
  • SALES REPRESENTATION- Wholesale & Retail Sourcing, opening, managing and growing wholesale accounts throughout the U.S
  • Increasing sales revenue across multiple retail distribution channels including: National Beauty Retailers: Sephora, ULTA, Space NK Department Stores: Barneys New York, Henri Bendel, Bloomingdales, Saks Fifth Avenue, Neiman Marcus, Nordstrom and Van Maur Online beauty retailers: Sleekhair.com, Dermstore.com, Ahalife.com, Amazon.com + more Select Independent Beauty Retailers, Salons and Spas across the United States Drive retail sales to achieve plan by focusing on store rank and gaining market share while communicating sales expectations, strategies and adapting to meet the needs of the retailer environment Review store performance and create sales strategies seasonally with store management Partner with retailers and communicate business needs from a strategic perspective to align sales & education in-store Manage and track stock needs through in-store and brand generated reports and make recommendations for store assortments as needed FINANCIAL STRATEGY Building pricing strategies Helping new brands secure additional funding, through established relationships with investors Formulating and overseeing yearly budget and P&L Forecasting and goal setting Manage expense budget and submit reports RETAIL TRAINING & EDUCATION Partner with brand education team to come up with Sephora University & other retailer approved training materials including: brand awareness videos and in-store curriculum Hire, train, and develop regional freelance sales representatives about Sephora and other retail partner’s expectations Attend annual Sephora Brand Summit, Conduct Quarterly BBRs with Sephora Store Directors and/or department store buyers and cosmetic department managers Schedule in-store trainings and retail support (BFDs, MBE’s and Events) with Sephora Edu leads & Department Store Cosmetics managers Train and motivate Sephora cast members and department store sales associates about the brand to help increase brand awareness and provide on-going sales support MARKETING & CREATIVE DIRECTION Execute roll-out and marketing strategy for new product launches Create impactful events that drive sales, generate brand awareness, build brand equity, and help recruit new clients while keeping existing clients engaged PRESS & BUYER RELATIONSHIPS Cultivated and maintained long-standing relationships with beauty buyers across multiple retail channels Strategic alliances and formidable relationships with beauty brand influencers, bloggers and members of the press
  • SHOWROOM & TRADE SHOW SERVICES Brand representation and sales support at industry trade shows including: Cosmoprof and ISSE
  • Monitored progress against established goals during implementation stages.
  • Prepared detailed reports summarizing findings from research activities.
  • Provided ongoing support throughout the life cycle of a project or initiative.
  • Developed pricing models that optimized revenue streams while maintaining competitive advantage.
  • Conducted interviews with key stakeholders to gain insights into current operational challenges.
  • Drafted project proposals outlining scope of work, timeline, cost estimates, and deliverables.
  • Researched competitive landscape and benchmarked against industry leaders.
  • Created presentations to demonstrate the value of proposed solutions to clients.
  • Identified potential areas of improvement in client's existing processes and procedures.
  • Facilitated workshops with executive teams to discuss strategic objectives.
  • Assisted with developing go-to-market plans for launching new products and services into target markets.
  • Analyzed customer data to identify new markets for product expansion.
  • Gathered feedback from stakeholders regarding the effectiveness of implemented strategies.
  • Developed business strategies and plans for clients based on market insights.
  • Advised clients on best practices for managing customer relations in different industries.
  • Developed and implemented strategies to improve operational efficiency and reduce costs.
  • Reviewed performance metrics regularly and provided guidance on ways to optimize results.
  • Conducted research and analysis to identify industry trends, opportunities, and risks.
  • Engaged with external vendors and third parties to ensure successful completion of projects.
  • Collaborated with cross-functional teams across departments such as sales, marketing, finance.
  • Provided recommendations to clients on how to improve their operations and increase efficiency.
  • Performed financial modelling to evaluate the profitability of new initiatives.
  • Joined startup business as consultant in areas of marketing, logistics and training to various behavioral healthcare service providers.
  • Conducted comprehensive market research to identify industry trends and business opportunities.
  • Streamlined operational efficiencies by delivering recommendations for knowledge-base processes and procedures.
  • Identified target customers and developed forward-thinking sales and marketing plans to promote company growth.
  • Implemented process improvement initiatives to enhance operational efficiency.
  • Designed and implemented performance measurement systems to monitor progress.
  • Guided businesses through regulatory compliance and corporate governance issues.
  • Liaised with senior officers to ensure ongoing quality assurance program integrity.
  • Determined business priorities and negotiated cost, quality and service with cross-functional business leaders.
  • Advised on mergers and acquisitions, including due diligence and integration strategies.
  • Crafted marketing strategies to improve brand awareness and customer acquisition.
  • Identified key objectives to re-establish long term plans to meet goals.
  • Managed project timelines, budgets, and resources to ensure successful delivery.
  • Generated thorough and useful reports for use in business decision-making.
  • Utilized data analytics tools to derive insights and inform decision-making.
  • Analyzed financial statements and performance metrics to provide actionable insights.
  • Prepared and presented reports to executive teams, highlighting key findings and recommendations.
  • Consulted with business customers and presented payment card solutions to help businesses streamline expense management and optimize cash flow.
  • Conducted risk assessments and developed mitigation strategies to protect business interests.
  • Fostered relationships with key industry players to explore partnership opportunities.
  • Conducted strengths, weakness, opportunities and threats (SWOT) analyses to develop strategic plans for corporate level and business units.
  • Negotiated with suppliers and vendors to optimize cost structures.
  • Collaborated with IT teams to drive digital transformation initiatives.
  • Pinpointed growth opportunities within services portfolio and business model.
  • Coordinated with internal teams and external stakeholders to support business growth through development of new features.
  • Managed business operations, warehouse inventory and price negotiations.
  • Assisted in talent acquisition and organizational design to build high-performing teams.
  • Led change management efforts to ensure smooth adoption of new business practices.
  • Spoke with business customers and presented payment card offerings to help businesses streamline expense management and improve cash flow.
  • Provided training and development programs to enhance team capabilities.
  • Assisted in raising capital for new projects.
  • Developed strategic business plans to drive growth and increase profitability for clients.
  • Identified needs of customers promptly and efficiently.
  • Displayed strong telephone etiquette, effectively handling difficult calls.
  • Analyzed key performance indicators to identify effective strategies.
  • Maintained positive working relationship with fellow staff and management.
  • Set specific goals for projects to measure progress and evaluate end results.
  • Implemented strategies to take advantage of new opportunities.
  • Created plans to propose solutions to problems related to efficiency, costs or profits.
  • Organized client meetings to provide project updates.
  • Utilized document management system to organize company files, keeping up-to-date and easily accessible data.
  • Identified areas for improvement, narrowing focus for decision-makers in making necessary changes.
  • Determined consumer needs to provide products and services appealing to larger market.
  • Wrote and submitted reports on industry trends, prompting managers to develop business plans.
  • Evaluated needs of departments and delegated tasks to optimize overall production.
  • Monitored operations and reviewed records and metrics to understand company performance.
  • Assessed company operations for compliance with safety standards.

National Director of Retail

Ranavat Botanics
Los Angeles, CA
01.2019 - 03.2022
  • Responsible for hiring, training and managing national freelance team Sales and education for Los Angeles region retail accounts
  • Maintained compliance with applicable laws, regulations, policies, procedures.
  • Collaborated with external consultants and experts to identify new opportunities for growth.
  • Cultivated relationships with key leaders in government and industry to advance organizational goals.
  • Designed programs to engage stakeholders on local, state, and national levels.
  • Managed and coordinated the work of a team of regional directors in various parts of the country.
  • Reviewed grant applications from potential partners and provided guidance on best practices.
  • Created reports on program outcomes for senior management and funders as needed.
  • Developed and implemented national strategies to increase organizational capacity, improve service delivery, and expand public outreach.
  • Facilitated strategic planning sessions and facilitated discussions among stakeholders regarding policy issues.
  • Coordinated communications between staff at all levels of the organization to ensure consistency of message.
  • Organized conferences, workshops, webinars, seminars, and other events related to organizational goals.
  • Oversaw budgeting for national activities and monitored expenditures for compliance with rules and regulations.
  • Served as primary contact point between organization's headquarters and regional offices across the nation.
  • Represented the organization at relevant meetings and conferences both domestically and internationally.
  • Evaluated existing operations and services; identified areas needing improvement and recommended solutions.
  • Provided technical assistance to local organizations in developing their own strategic plans.
  • Monitored progress against established performance metrics for each program area.
  • Directed the development of policy initiatives related to organizational mission objectives.
  • Ensured compliance with applicable federal laws, regulations, policies, procedures, standards and guidelines.
  • Analyzed data collected through surveys or other research methods to inform decision-making processes.
  • Delegated work to staff, setting priorities and goals.
  • Held regular one-on-one meetings with employees to review performance and priorities and provide feedback.
  • Evaluated individual and team business performance and identified opportunities for improvement.
  • Reviewed completed work to verify consistency, quality, and conformance.
  • Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
  • Organized team activities to build camaraderie and foster pleasant workplace culture.
  • Planned and delivered training sessions to improve employee effectiveness and address areas of weakness.
  • Assigned work and monitored performance of project personnel.
  • Planned and led team meetings to review business results and communicate new and ongoing priorities.
  • Created and managed budgets for travel, training, and team-building activities.
  • Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
  • Analyzed business performance data and forecasted business results for upper management.
  • Remained calm and professional in stressful circumstances and effectively diffused tense situations.
  • Interviewed prospective employees and provided input to HR on hiring decisions.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
  • Resolved customer inquiries and complaints requiring management-level escalation.
  • Mediated conflicts between employees and facilitated effective resolutions to disputes.
  • Produced thorough, accurate and timely reports of project activities.
  • Proposed or approved modifications to project plans.
  • Recruited and trained new employees to meet job requirements.

Sales and Education Manager, Los Angeles & Customer Service REMOTE

ILIA Beauty
Los Angeles, CA
01.2018 - 03.2022
  • Responsible for sales and education for Los Angeles region retail accounts: Sephora (6 locations), The Detox Market (3 locations), Space NK (4 Locations) Credo Beauty and Blue Mercury
  • Duties include: In-store sales & trainings, event support, scheduling, interfacing with and cultivating relationships with store managers, staff members and clients
  • Secondary Role in 2020-2021 as a remote based, customer service representative
  • Responsible for handling web inquiries, color matching, sales and handling customer concerns via Zendesk.
  • Collaborated with other departments to ensure that all goals were met within the allotted timeline.
  • Prepared reports outlining progress made by students throughout the academic year.
  • Conducted research on innovative learning techniques to increase student engagement.
  • Implemented online learning platforms into the curriculum as appropriate.
  • Assessed teaching methods and evaluated their effectiveness in achieving desired results.
  • Coordinated with vendors to purchase supplies necessary for instruction.
  • Developed and implemented educational programs for the organization.
  • Supervised a team of instructors and monitored their performance in the classroom.
  • Analyzed data from program evaluation activities to identify areas needing improvement or modification.
  • Monitored budget allocations for educational programs and activities.
  • Organized training sessions to educate staff on new policies and procedures.
  • Reviewed curricula materials prior to use in classrooms in order to ensure accuracy of content.
  • Assisted with physical setup of education programs and contributed event leadership.
  • Worked with partner organizations to collaborate on existing and new programs.
  • Delivered concise reports and analysis to measure performance of faculty and students.
  • Performed revisions of curriculum to improve learning outcomes and student performance.
  • Conducted research, relationship management and project management of special initiatives.
  • Prepared annual reports to summarize program success and challenges.
  • Managed educational offerings through creation of innovative pathways.
  • Analyzed each department's training needs and developed new training programs based upon data collected.
  • Maintained corporate responsibility by staying up-to-date with laws affecting human resource training programs.
  • Mentored team members to succeed and advance within department and company.
  • Coordinated team leader motivational initiatives to incentivize professional growth and program improvements.
  • Delivered training material to diverse audiences of both blue and white-collar professionals.
  • Developed new training programs in compliance with company and government standards.
  • Managed training calendar for entire fiscal year, including setting course plans, training spaces and department rotations.
  • Planned and led training programs on staff development to enhance employee knowledge, engagement, satisfaction and performance.
  • Presented training information via role playing, simulations and team exercises.
  • Monitored training costs to maintain training budget.
  • Designed training modules implementing strategic business practices and organizational behavior training concepts.

Sales and Education Representative, Los Angeles

Juice Beauty
Los Angeles, CA
01.2018 - 02.2019
  • Responsible for sales and education for Los Angeles retail accounts including: Credo Beauty, Pharmaca (3 locations) and Whole Foods Markets (9 accounts.) Duties include: In-store sales & demos; trainings, event support, scheduling, interfacing with and cultivating relationships with store managers, staff members and clients.
  • Negotiated contracts with vendors for the purchase of educational supplies and equipment.
  • Facilitated training sessions on the use of online learning platforms for educators.
  • Reviewed existing curricula materials for accuracy, relevancy, age appropriateness and cultural sensitivity.
  • Maintained records of all client interactions, including contact information, service requests and sales transactions.
  • Managed multiple projects simultaneously while adhering to tight deadlines.
  • Created engaging presentations to showcase new products and services to potential clients.
  • Prepared detailed budgets outlining anticipated costs associated with upcoming initiatives.
  • Collaborated with external partners to coordinate activities such as field trips, guest speakers and special events.
  • Researched best practices in education delivery systems and provided guidance on how to implement them effectively.
  • Identified opportunities to improve customer service processes within the organization.
  • Participated in professional development workshops to stay current on best practices in education.
  • Communicated effectively with clientele to maintain customer satisfaction and loyalty.
  • Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
  • Assisted customers during selection process and helped choose perfect products to meet individual needs.
  • Cross-sold additional products and services to purchasing customers.
  • Initiated and monitored strategies for retaining and servicing accounts to maintain consistent revenue streams.
  • Developed relationships with customers and presented promotions that increased shelf space, sales and profit.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Reached out to customers to set up appointments, check on satisfaction and suggest additional offerings.
  • Grew annual business sales with strategic networking and marketing initiatives.
  • Cultivated professional client relationships by asking appropriate questions, identifying needs and providing insightful information regarding products.
  • Strengthened branding initiatives by coordinating annual events to maximize outreach.
  • Addressed marketing needs of customers by creating and designing ads that promoted goods and services of advertisers.

Director of Business Development/ National Sales Director- Sophie Le Girafe Cosmetics

Pro Beauty Partners
Los Angeles, CA
02.2017 - 01.2018
  • Sourced and solidified new retail partnerships with large scale retailers including: Neiman Marcus, Von Maur, Pharmaca, Sleekhair.com and Dermstore; along with 23, independent, specialty beauty retailers throughout the U.S within the first 6 months
  • Helped grow business at existing U.S
  • Retailers by margins of over 104%
  • Collaborated with senior leadership to set long-term objectives for the company.
  • Monitored market conditions and competitor activities to inform business decisions.
  • Established relationships with vendors and suppliers to secure favorable terms for materials or services.
  • Negotiated agreements with external partners such as contractors or consultants.
  • Reviewed internal reports and identified areas of risk or potential cost savings.
  • Cultivated strong relationships with customers by responding promptly to inquiries or complaints.
  • Served as a public spokesperson at industry events or conferences.
  • Managed budgeting and financial planning processes for the organization.
  • Coordinated resources across departments to maximize productivity levels.
  • Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
  • Directed the organization's daily operations, ensuring compliance with applicable laws and regulations.
  • Implemented systems for tracking progress on key initiatives or projects.
  • Led cross-functional teams in the development of innovative solutions to complex problems.
  • Recruited, trained, supervised, evaluated and mentored staff members.
  • Analyzed customer feedback data to identify trends in product performance or customer service issues.
  • Conducted regular meetings with department heads to review progress on strategic initiatives.
  • Facilitated collaboration between teams by encouraging open communication channels.
  • Identified opportunities for improvement in operational performance metrics.
  • Prepared presentations for board meetings summarizing key developments within the company.
  • Led cross-functional teams to drive project completion within budget and deadlines.
  • Developed and implemented strategic plans to ensure organizational goals were met.
  • Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
  • Cultivated relationships with stakeholders to secure support and funding for key initiatives.
  • Represented the organization at industry events, conferences, and public meetings.
  • Managed annual budgeting process, including forecasting and financial planning.
  • Coordinated activities with other departments to expedite work and improve collaboration.
  • Led change management efforts to adapt to market shifts and organizational needs.
  • Promoted a culture of innovation and encouraged staff to contribute ideas.
  • Oversaw strategic planning and implementation to ensure organizational goals were met.
  • Facilitated professional development programs to build a high-performing team.
  • Implemented new technologies to streamline processes and enhance productivity.
  • Enhanced customer satisfaction through the development of service improvement initiatives.
  • Delegated work to staff, setting priorities and goals.
  • Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
  • Monitored progress by establishing plans, budgets and measuring results.
  • Implemented successful business strategies to increase revenue and target new markets.
  • Directed or coordinated financial or budget activities to fund operations and maximize investments.
  • Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Mitigated business risks by working closely with staff members and assessing performance.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.

Regional Sales Representative

Nannette De Gaspe
Beverly Hills, CA
11.2016 - 07.2017
  • Responsible for providing in-store sales support and brand representation at Barneys New York, Beverly Hills and Cosbar Brentwood
  • Duties include: Cultivating relationships with sales associates and management, overseeing stock and orders, organizing in-store events, providing brand education for sales staff.
  • Prepared monthly reports on regional sales performance for management review.
  • Identified potential customers within the region by researching industry trends and attending trade shows.
  • Developed and implemented regional sales strategies to increase market share.
  • Provided advice and assistance to customers regarding product selection, utilization, maintenance, and repair.
  • Gathered feedback from customers about their experience with products or services.
  • Managed inventory levels at each location within the region to ensure sufficient stock is available for sale.
  • Developed promotional materials such as flyers, brochures, and newsletters for distribution in the region.
  • Developed a database of prospective clients for targeted marketing activities within the region.
  • Analyzed customer feedback from surveys conducted during regional store visits.
  • Established relationships with key decision makers at corporate accounts in order to secure large volume purchases.
  • Conducted regular training sessions with staff to ensure product knowledge and customer service standards were met.
  • Analyzed regional sales data to identify areas of improvement and new opportunities.
  • Built strong customer loyalty through excellent customer service practices.
  • Negotiated contracts with vendors for discounts on bulk orders of products sold in the region.
  • Coordinated with marketing department to develop effective campaigns targeting potential customers in the region.
  • Maintained relationships with existing customers through regular communication, visits, and feedback.
  • Researched competitors' products, pricing, and promotions to stay ahead in the marketplace.
  • Established monthly sales objectives by creating effective sales plans and quotas.
  • Kept up-to-date with regional market and industry trends to optimize marketing and sales plans.
  • Built rapport with key regional accounts.
  • Increased profitability and revenue by identifying customer needs and determining appropriate offerings.

Regional Sales & Education Executive- Los Angeles Metro Region

COOLA Organic Suncare
Los Angeles, CA
07.2016 - 01.2017
  • Responsible for providing in-store brand education for staff of 17 Sephora and ULTA accounts in the Los Angeles region, to help increase brand awareness and sales
  • Other responsibilities include: creating and implementing education materials, maintaining strong vendor relationships, organizing store events, establishing better placement in-store
  • Analyzing sales and working with corporate to ensure proper sell-through.
  • Created and managed yearly budgets for the department.
  • Negotiated contracts between vendors and suppliers related to educational services.
  • Developed long-term plans for achieving desired educational outcomes.
  • Implemented innovative strategies to improve student performance levels.
  • Implemented policies, procedures and programs to carry out educational standards and goals.
  • Planned, directed and monitored instructional methods and content of educational and vocational programs.
  • Determined allocations of funds for staff, equipment and authorized purchases.
  • Monitored staff progress and assisted students and teachers with resolving problems.

Regional Account Executive

I.C.O.N. Products
Los Angeles, CA
08.2015 - 05.2016
  • Identify and develop new domestic and international business opportunities via sales initiatives and strategic partnerships Prospect for new salon/retail partnerships; while servicing existing vendor accounts Process wholesale orders and manage inventory; minimizing RTVs/credits Forecasting/sales analysis Weekly and monthly sales reports Education and training of retail/ salon professionals on products and brand philosophy
  • Established relationships with customers, vendors, and other partners in the region.
  • Managed large scale projects from initiation through completion.
  • Collaborated with internal stakeholders to identify new opportunities in the region.
  • Created customized presentations for key accounts to demonstrate product features and benefits.
  • Provided technical support for key accounts as needed.
  • Maintained accurate records of all customer interactions.
  • Developed and implemented regional sales strategies to increase market share and revenue growth.
  • Conducted weekly team meetings to review progress on sales goals and objectives.
  • Monitored regional trends and made recommendations based on findings.
  • Coordinated cross-functional teams across multiple departments for regional projects.
  • Participated in industry events, conferences, and tradeshows in order to build brand awareness.
  • Tracked orders from placement through delivery ensuring timely fulfillment.
  • Analyzed customer data to develop targeted marketing campaigns tailored to individual clients' needs.
  • Gathered customer feedback to improve products, processes, and services.
  • Generated quotes for customers based on their specific requirements.
  • Developed comprehensive reports detailing regional performance metrics.
  • Negotiated contracts with customers, ensuring favorable terms for the company.
  • Researched competitive pricing models in order to develop effective pricing strategies.

Business Manager; Barneys New York, Beverly Hills

Sunday Riley Modern Skincare
Beverly Hills, CA
08.2015 - 02.2016
  • Responsibilities include: establishing new clientele and strengthening ties with established clientele; developing and executing in-store events and incentives to promote sales growth; brand education/training sessions for store employees to increase brand awareness and sales; acting a liaison between dept
  • Management corporate to communicate orders, stock issues and product feedback
  • Source, hire and manage sales support staff.
  • Conducted research on current industry trends to identify potential areas for improvement in business operations.
  • Facilitated communication between different teams within the organization through regular meetings.
  • Assessed employee performance evaluations and recommended changes or improvements as needed.
  • Analyzed market trends and identified new business opportunities.
  • Recommended process improvements that would reduce costs while increasing productivity.
  • Implemented process improvements to streamline operations and reduce costs.
  • Reviewed existing contracts with vendors and suppliers to ensure compliance with company standards.
  • Researched competitive landscape in order to develop strategic plans that would provide a competitive advantage over competitors.
  • Developed and implemented policies and procedures to improve operational efficiency.
  • Developed marketing plans for new products or services offered by the company.
  • Collaborated with other departments within the organization to coordinate project efforts.
  • Prepared monthly financial statements for review by executive leadership team.
  • Designed strategies for improving the quality of services provided by the organization.
  • Provided training sessions for employees on new software systems used in business operations.
  • Managed a team of staff members, providing guidance and direction to ensure successful completion of projects.
  • Maintained financial records, prepared budgets, and monitored expenditures for multiple departments.
  • Ensured compliance with industry regulations and company policies.
  • Analyzed customer feedback data to generate reports on customer satisfaction levels.
  • Monitored inventory levels of supplies needed for daily operations and ordered additional items when necessary.
  • Interacted with customers and vendors with utmost professionalism to solve various problems.

Regional Coordinator Retail Sales and Education

Bumble & bumble
Los Angeles, CA
- 08.2015
  • Regional Retail Coordinator for Greater Los Angeles beauty retailers including: 16 Sephora, 4 SpaceNK and 2 Blue Mercury accounts
  • Helped territory achieve and maintain #1 position within the region for 3 quarters; 4 accounts maintained #s of 50% over LY goal
  • Responsibilities include: developing and executing in-store events and incentives to promote sales growth, brand education/training sessions for store employees to increase brand awareness and sales
  • Maintaining relationships with vendors, establishing and strengthening ties with established clientele and meeting high sales quotes.
  • Maintained accurate records of regional financial transactions such as invoices, contracts, payments.
  • Provided support during visits from corporate executives by coordinating logistics such as transportation, accommodations.
  • Organized training sessions for staff members to improve their skills and knowledge of company policies and procedures.
  • Facilitated communication between branches across different countries within the region.
  • Assisted in developing annual budgets for each branch in the region according to corporate guidelines.
  • Developed and implemented regional strategies to increase sales and market share.
  • Analyzed customer feedback to determine trends in product demand and customer satisfaction.
  • Created reports for senior management highlighting key metrics such as sales volumes, customer growth, and profitability.
  • Conducted regular meetings with local teams to review performance and identify areas of improvement.
  • Established relationships with vendors in order to secure competitive pricing on products or services required by branches.
  • Resolved customer complaints efficiently by providing effective solutions within established timelines.
  • Organized events designed to promote brand awareness among customers in the region.
  • Collaborated closely with marketing team to develop promotional campaigns tailored to local markets.
  • Monitored competitors' activities in order to stay ahead of industry trends in the region.
  • Prepared presentations summarizing regional performance results for quarterly board meetings.
  • Identified opportunities for cost savings through improved efficiency or better supplier negotiations.
  • Coordinated with the corporate office on regional initiatives, budgeting and resource allocation.

Account Executive- New York Metro Area/ Regional Makeup Artist

LVMH/ Christian Dior Beauty
New York, NY and Los Angeles
01.2007 - 07.2010
  • Responsible for developing and executing in-store events and incentives to promote sales growth
  • Produced triple digit increases in sales revenue for three NYC luxury retail counters Top producing sales representative for the greater Los Angeles region
  • Accounts included: Saks Fifth Avenue, Bloomingdales, Nordstrom & Premiere Sephora Stores
  • Recipient of several corporate awards for high achievement in sales during contests and promotional events; built an extensive book of repeat business among exclusive clientele while strengthening and maintaining relationships with established clientele.
  • Provided exceptional customer service by responding promptly to inquiries and resolving issues quickly.
  • Developed and implemented a comprehensive sales plan to increase revenue in assigned territory.
  • Maintained accurate records of all sales activities using CRM software systems.
  • Created marketing materials, including brochures and presentations, to showcase products and services.
  • Developed and maintained relationships with key clients to ensure customer satisfaction.
  • Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates.
  • Monitored competitors' activities and adjusted strategies accordingly.
  • Managed accounts by providing ongoing technical support after the sale was completed.
  • Developed pricing strategies tailored to individual clients based on their unique needs.
  • Cultivated relationships with key decision makers through regular client visits and follow-up calls.
  • Participated in training sessions on topics related to sales techniques or industry regulations.
  • Generated weekly reports on sales performance against targets for upper management review.
  • Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
  • Identified potential new customers through research of industry trends and competitive analysis.
  • Advised customers on best practices regarding product usage or maintenance procedures.
  • Negotiated contracts with clients to ensure profitable outcomes for the company.
  • Recruited, hired and trained new hires to optimize profitability.
  • Produced sales documents, finalized deals and filed records.
  • Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.
  • Greeted and assisted customers to foster positive experiences.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Provided every customer with comprehensive assistance upon entering store through merchandise selection and completion of purchases.
  • Listened to customer needs to identify and recommend best products and services.

Account Coordinator-NYC

DERMAdoctor Specialist Skincare
New York, NY
02.2003 - 10.2008
  • Helped launch DERMAdoctor in Henri Bendel and select Sephora doors throughout Manhattan and Long Island
  • Responsible for achieving high sales goals via in-store support and event coordination
  • Provided brand education and training for Henri Bendel employees and Sephora cast members through organized training programs and demonstrations
  • Cultivated vendor relationships to help boost brand awareness and sales.

Education

Lauder School for Government, Diplomacy and Strategy -

Raphael Recanati International School
Herzliya

Political Science/Near Eastern Studies -

UCLA
Los Angeles, CA

Skills

  • Sales and education
  • Retail accounts management
  • Customer service
  • In-store sales and trainings
  • Event support
  • Relationship building
  • Brand development
  • Product development
  • Sales representation (wholesale and retail)
  • Retail training and education
  • Marketing and creative direction
  • Press and buyer relationships
  • Showroom and trade show services
  • Business development
  • Sales support
  • Brand representation
  • Brand education
  • Forecasting and goal setting
  • Financial strategy
  • Budgeting and P&L management
  • Pricing strategies
  • Vendor relationships
  • Inventory management
  • Sales analysis
  • Brand awareness
  • Event planning and implementation
  • New business development
  • Strategic partnerships
  • Account management
  • Brand management
  • Event coordination
  • Diplomacy and strategy
  • Political science
  • Near Eastern studies
  • Fluent in English
  • Cross-functional team leadership
  • Industry Expertise
  • Brand positioning
  • Workforce Planning
  • Innovation management
  • Business Analysis
  • Organizational Development
  • Planning and execution
  • Account Retention
  • Presentation Skills
  • Human Resources Management
  • Business Development

Affiliations

  • REBNY
  • Young Jewish Professionals Real Estate Division, Committee Member

Volunteerandcharitableactivities

  • ORT America Next Generation, Board Member
  • AIPAC

Timeline

National Director of Retail

Ranavat Botanics
01.2019 - 03.2022

Sales and Education Manager, Los Angeles & Customer Service REMOTE

ILIA Beauty
01.2018 - 03.2022

Sales and Education Representative, Los Angeles

Juice Beauty
01.2018 - 02.2019

Director of Business Development/ National Sales Director- Sophie Le Girafe Cosmetics

Pro Beauty Partners
02.2017 - 01.2018

Regional Sales Representative

Nannette De Gaspe
11.2016 - 07.2017

Regional Sales & Education Executive- Los Angeles Metro Region

COOLA Organic Suncare
07.2016 - 01.2017

Regional Account Executive

I.C.O.N. Products
08.2015 - 05.2016

Business Manager; Barneys New York, Beverly Hills

Sunday Riley Modern Skincare
08.2015 - 02.2016

Account Executive- New York Metro Area/ Regional Makeup Artist

LVMH/ Christian Dior Beauty
01.2007 - 07.2010

Account Coordinator-NYC

DERMAdoctor Specialist Skincare
02.2003 - 10.2008

Cosmetics Industry Consultant

AGT Luxury Brands
01.2003 - Current

Regional Coordinator Retail Sales and Education

Bumble & bumble
- 08.2015

Lauder School for Government, Diplomacy and Strategy -

Raphael Recanati International School

Political Science/Near Eastern Studies -

UCLA

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