ASHLEY THOMPSON
Fern Park,FL
Summary
Innovative Marketing and Branding leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and fresh strategies. Results-oriented and collaborative professional bringing expertise in brand management and development. Detail-oriented, attentive and decisive leader.
Overview
14
14
years of professional experience
Work History
Sr. Global Marketing Manager, Sales & Positioning
Travel + Leisure, Co.
08.2022 - Current
- Develop comprehensive go-to-market plans for new products and services, promotions and brand awareness to drive engagement and transactions in target audiences
- Championed RCI's 50th anniversary campaign by partnering with sales, PR, legal, brand, HR and corporate communications to launch multi-channel campaign to members, partners and associates
- Boosts sales revenue with successful product launches in targeted markets, ensuring proper messaging and positioning
- Presents results and insights from marketing efforts to executive leadership for informed decision-making on future business initiatives
- Spearhead efforts to build consistent brand image across all channels, ensuring cohesive messaging worldwide
- Streamlined internal communication processes between departments to facilitate efficient implementation of global marketing initiatives
- Collaborates with cross-functional teams to develop integrated marketing campaigns that drove growth in key regions
- Responsible for partnering with Dotdash Meredith on strategy and content implementation of digital RCI Magazine, as well as marketing distribution and results
Global Manager of Brands
Travel + Leisure, Co.
08.2019 - 08.2022
- Responsible for working with executive leadership, consumer insights and research, business development, product development, web development, digital media, marketing and creative teams globally to ensure brand development and strategy were executed and rolled out to cross-functional teams
- Led effort and collaboration for multiple rebrands including RCI, timeshare exchange business; 7Across, exchange company located in Southeast Asia; Heroes Vacation Club, travel club offering exclusive benefits to first responders, medical professionals, police and firefighters
- Managed and supported new travel club launches by creating launch strategy and marketing assets for internal and external partners
- Whether working with in-house creative studio or agencies, was responsible for creating and managing timelines as well as writing creative briefs for new brand development
- Experienced in working with branding/marketing within B2B, B2B2C and B2C
Marketing Manager, New Launch Team
Pearson Online Learning Services
08.2018 - 08.2019
- Launched 10 online programs and was responsible for working with various functions including research, marketing strategy, SEO, paid search, paid social and creative teams to ensure marketing assets were created and launched to begin promoting online education program and generate leads
Account Executive
&Barr
11.2016 - 08.2018
- Worked directly with creative teams to develop hundreds of assets for advertising and marketing campaigns, including marketing collateral, photography, and videography for print, digital media, and social media for Ruth's Chris and Sonny's BBQ
Account Executive
TCreative
02.2014 - 11.2016
- Managed multiple client's marketing and advertising plans simultaneously while maintaining organization and prioritizing tasks efficiently
Events Assistant
Red Rocket Studios
02.2011 - 02.2014
- Participated in pre-event planning meetings, providing input on event themes and strategies, and conducted on-site event management to ensure success
Education
Bachelor of Arts in Advertising & Public Relations -
University of Central Florida
Orlando, FL05.2010
Skills
- Brand Development and Strategy
- Marketing Campaign Strategy and Management
- Media Planning
- Creative Direction
- Project Coordination
- Client Relationship Management
- Internal Partner Relationship Management
- Organizational Leadership
Awards
- 2020 ARDA Award Winner - RCI Rebrand
- 2022 Panorama Global Leadership Bench
- 2022 ARDA Nominee - RCI Magazine (ceremony in May)
- 2022 ARDA Nominee - RCI New Club Site (ceremony in May)
- 2022 ARDA Nominee - #myRCI Rebrand (ceremony in May)
References
- Sarah Faust, Vice President, Marketing, Travel + Leisure, Co., 407-808-9320
- Kim Blaylock, Vice President, Account Service, &Barr, 407-353-7177
- Alex Shipman, Senior Manager, Digital Content, Evermore Orlando Resort, 901-413-7918
Timeline
Sr. Global Marketing Manager, Sales & Positioning
Travel + Leisure, Co.
08.2022 - Current
Global Manager of Brands
Travel + Leisure, Co.
08.2019 - 08.2022
Marketing Manager, New Launch Team
Pearson Online Learning Services
08.2018 - 08.2019
Account Executive
&Barr
11.2016 - 08.2018
Account Executive
TCreative
02.2014 - 11.2016
Events Assistant
Red Rocket Studios
02.2011 - 02.2014
Bachelor of Arts in Advertising & Public Relations -
University of Central Florida
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