Ashley Thusius
107 Portal Ln, Madison,AL
Overview
8
8
years of professional experience
Work History
Marketing Product and Strategy Coordinator
AnswerNet
06.2022 - 05.2024
- Develop brand/messaging guidelines for multiple business units
- Execute blog, email, and social media marketing campaigns within multiple platforms
- Graphic design (social media, info sheets, white papers, eBooks, etc.)
- Perform regular competitor research and provide insight reporting
- Prepare reports on marketing campaigns' overall performance (leads, email, PPC/display ads, social media, website traffic, etc.)
- Create, design, and edit pages and posts on company websites
- Manage marketing strategy plans across multiple company sales channels
- Manage and distribute monthly marketing calendar
- Write short and long-form marketing copy
Marketing Director
Ridgeline Construction
05.2021 - 06.2022
- Coordinated community engagement and networking activities
- Created, ordered, and tracked company signage, employee uniforms, and other branding materials
- Developed written creative content, including company marketing plan, press releases, and blog posts
- Managed marketing and communications efforts for all corporate offices
- Managed SEO, Google, B2B, B2C, and social media marketing strategies
- Prepared reports on lead tracking, social media analytics, and reputation management
Digital Content Producer
WAAY-TV
12.2017 - 05.2021
- Analyzed and prepared reports regarding user engagement and digital traffic metrics
- Built and maintained relationships with regional governments, organizations and communities
- Coordinated on-air interviews with local leaders and SMEs
- Managed station's email/newsletter campaigns
- Proofread, edited and managed all content flowing to station's website and social media accounts
- Worked within quick, same-day turnarounds
- Wrote and uploaded high-quality content to WAAYTV.com's content management system
Staff Reporter and Writer
The Daily Mississippian
01.2016 - 05.2017
- Assembled stories into multi-media content for website
- Collaborated as a team to publish finished product in print and online formats
- Conducted live and taped interviews regarding current events at the local, state and national level
- Wrote and submitted accurate, engaging and fact-checked stories
Education
Bachelor of Arts - Journalism
University of Mississippi
University, MSSkills
- Adobe Creative Suite, Microsoft Office, Canva, Google Analytics/Ads/Business Profile, WordPress, Elementor, HTML
- Corporate marketing and communications
- Digital marketing and SEO/SEM tools
- Event planning (Conferences, trade shows, etc.)
- Graphic design
- Familiarity with CRM software, Content Management Systems, and AI tools
- Social media management
- Writing, proofreading, and copy editing content for print and digital media platforms
Timeline
Marketing Product and Strategy Coordinator
AnswerNet
06.2022 - 05.2024
Marketing Director
Ridgeline Construction
05.2021 - 06.2022
Digital Content Producer
WAAY-TV
12.2017 - 05.2021
Staff Reporter and Writer
The Daily Mississippian
01.2016 - 05.2017
Bachelor of Arts - Journalism
University of Mississippi