Summary
Overview
Work History
Education
Skills
ADDITIONAL EXPERIENCE
Timeline
Generic

ASHLEY TULL

Hermosa Beach,California

Summary

Creative and strategic UX writer and content strategist with deep experience in digital media, live entertainment, and content discovery. Proven ability to translate data and user insights into high-impact content that drives engagement and enhances product usability. Skilled in leading cross-functional teams, developing content systems, and crafting promotional assets that elevate brand presence and support business goals. Passionate about creating authentic, engaging experiences—whether through words, design, or unforgettable events.

Overview

14
14
years of professional experience

Work History

Senior UX Writer

AXS
01.2024 - Current
  • Lead UX writing for ticketing and fan experience products, optimizing flows, microcopy, and onboarding across mobile and web.
  • Collaborate with product, design, marketing, and engineering teams to develop intuitive, user-centered content for millions of live event fans.
  • Created and maintained content guidelines and voice/tone standards to ensure consistency across all touchpoints.
  • Conducted audits and usability testing to inform content strategies and improve task completion rates.
  • Partnered on cross-functional initiatives to align messaging across promotional assets, transactional experiences, and help content.

Content Designer

Fanatics Betting and Gaming & Casino
01.2023 - 01.2024
  • Led end-to-end content design for digital promotions, focusing on fan engagement and content discovery.
  • Collaborated with cross-disciplinary teams to create seamless, conversion-focused UX copy.
  • Utilized insights and testing data to optimize messaging and increase retention across the app ecosystem.

Product Manager

NuVoodoo Media Services
01.2019 - 01.2020
  • Managed digital content campaigns, aligning research insights with creative direction.
  • Drove strategy for audience engagement initiatives, producing innovative cross-platform experiences.
  • Oversaw execution of marketing campaigns informed by listener behavior and digital trends.

Account and Merchandise Manager

Southern Wine & Spirits
01.2011 - 02.2014
  • Executed promotional campaigns for national brands across event activations and retail channels.
  • Managed development and distribution of marketing assets to boost sales and brand visibility.
  • Led strategic partnerships and onsite experiences for maximum audience impact.
  • Reviewed customer feedback to identify trends and improve product selection.

Education

Bachelor of Arts - Sociology

University of California, Los Angeles
Los Angeles, CA

Certificate - UX Writing

DesignLab

Certificate - UX Strategy And Design

DesignLab

Skills

  • UX Writing & Content Design
  • Product & Interaction Copy
  • Creative Strategy & Storytelling
  • Promotional Asset Creation
  • Research & Data-Driven Optimization
  • User-Centered Design Principles
  • A/B Testing & Performance Metrics
  • Figma
  • Adobe Creative Suite
  • Airtable
  • WordPress
  • CMS Platforms
  • Cross-Functional Collaboration
  • Agile Workflows & Project Management
  • Stakeholder Communication

ADDITIONAL EXPERIENCE

Stand-up comedian and professional joke writer, leveraging creativity, voice, and timing to shape memorable narratives and deeply human content across digital products and live performances.

Timeline

Senior UX Writer

AXS
01.2024 - Current

Content Designer

Fanatics Betting and Gaming & Casino
01.2023 - 01.2024

Product Manager

NuVoodoo Media Services
01.2019 - 01.2020

Account and Merchandise Manager

Southern Wine & Spirits
01.2011 - 02.2014

Bachelor of Arts - Sociology

University of California, Los Angeles

Certificate - UX Writing

DesignLab

Certificate - UX Strategy And Design

DesignLab

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