Ashley V. Bailey
Rahway,NJ
Summary
Results-driven digital marketing leader with 8+ years of experience building data-driven programs that grow traffic, conversion, and revenue. Passionate about all things digital, I bring deep expertise in e-commerce strategy, CRM, website management, and lifecycle marketing — with a track record of turning creative ideas and analytical insights into measurable business impact. I thrive in fast-paced environments where collaboration, curiosity, and data drive every decision.
Overview
10
10
years of professional experience
Work History
Freelancer
Numarcom LLC
01.2018 - Current
- Maintain and publish time critical website content on daily basis using CMS, Shopify, Wix and Squarespace.
- Oversee publishing content, maintaining continuity of themes, designing layout, streamlining navigation and increasing online presence to potential customers.
- Ensure quality standards are met for existing and new projects such as language, products placement, visuals, promotions and compliance with QA guidelines.
- Measure and report on timelines, quality, site KPIs, customer feedback, usability and site testing results.
- Manage marketing briefs and requests for new websites and integrated marketing campaigns and promotions.
- Collaborate with UX, Design and Front-end development team to ensure websites reflects brand's marketing, communications, and merchandising initiatives providing exceptional user experience.
CRM Manager
GE Appliances
11.2021 - 07.2022
- Assist in the development and execution of overall communication strategy for increasing the comprehension of GE and GE Profile Appliances while leveraging first, second and third-party data to develop enhanced segmentation of our customer base to drive more relevant messaging.
- Develop positioning & message design, segmentation focus, creative themes, and consumer email journey experience.
- Manage the execution and refresh of our ongoing life cycle marketing campaigns driving impactful, fresh creative that further drives business goals.
- Develop a robust A/B testing agenda to ensure the continued evolution of our lifecycle marketing campaigns.
- Partnered with teams across Marketing, Product, Brand, Analytics, Research, Finance, and Merchandising to identify deeper consumer insight.
- Develop new value propositions, email language, call-to-actions for increased conversion while strategically product placement in email.
- Remote
Digital Marketing Manager - Website
Chicos (Soma, Chicos, Whitehouse Black Market)
11.2018 - 10.2021
- Successfully executed a marketing campaign that drove website traffic +106% from the previous year and exceeded financial forecast by +47%.
- Identified A/B testing framework and opportunities focusing on optimizing landing page performance, consumer engagement, creative assets and relevant KPI's.
- Managed website including supervising content for landing pages, UTM Tags, maintaining CTA's, while tracking traffic, engagement and conversion performance throughout the website.
- Seamlessly collaborated with cross-functional departments to strategize and execute a twelve-hour marketing campaign resulting in 2.6 million in total order value and increased website conversion rate by 8.2% from the previous year.
- Trained and coached a team of motivated digital marketers associates and managers to maximize online customer experience, website functionality and department performance.
- Wrote compelling creative briefs and partnered with creative, UX/UI, site merchandising, brand and analytics team to evaluate assets on website, email and mobile, ensuring output aligns with strategy and on budget.
- Fort Myers
CRM Lead
Eileen Fisher
10.2016 - 11.2018
- Operated as a liaison between customer relations team, customer experience team and IT to develop email strategies and conduct A/B testing procedures.
- Managed and trained a team of ten professional customer service representatives.
- Resolved customer order, product and payment discrepancies by collaborating with product development, IT and order fulfillment.
- Managed client database files, routinely communicating with clientele on behalf of the company.
- Segmented and executed email campaigns by customer focusing on shopping behaviors.
- Oversaw customer email reporting focusing on high level KPI's such as open rate, bounce rate, exit rate and more.
- Improved attrition through an online retention tool that identifies reasons for customer dissatisfaction.
Education
Bachelor of Business Administration - Marketing
Montclair State University
Montclair, NJ05-2017
Skills
- Google Analytics Experts
- Digital Communications & Marketing
- Website Experience Expert
- JIRA Cloud Expert
- Salesforce
- Monday
- Asana
- Bizzar Voice
- Cheetah Mail Expert
- Word Press
Timeline
CRM Manager
GE Appliances
11.2021 - 07.2022
Digital Marketing Manager - Website
Chicos (Soma, Chicos, Whitehouse Black Market)
11.2018 - 10.2021
Freelancer
Numarcom LLC
01.2018 - Current
CRM Lead
Eileen Fisher
10.2016 - 11.2018
Bachelor of Business Administration - Marketing
Montclair State University