Certified Project Management Professional (PMP) with 7+ years of experience in digital marketing, project management, and operations. Proven expertise in leading cross-functional teams, managing global projects, and optimizing workflows in remote-first, asynchronous environments. Proficient in tools like ClickUp, Asana and Jira, with a track record of delivering measurable results across industries, including SaaS, eCommerce, and Energy. Adept at data-driven decision-making, stakeholder collaboration, and implementing scalable processes to achieve organizational goals.
Hi, I’m
Ashley Villegas
Marketing Project And Program Manager
Houston,TX
Summary
Overview
2025
years of professional experience
6
Certificates
Work History
Self Employed
Paid Media and Marketing Project Manager
08.2023 - Current
Job overview
- Directed cross-functional teams in remote and asynchronous settings, leveraging ClickUp to streamline task management, optimize project timelines, and enhance team collaboration.
- Designed and implemented paid media strategies using Google Ads and LinkedIn Ads, driving significant audience engagement and achieving measurable ROI improvements.
- Keyword Strategy: Leveraged tools such as Google Trends and SEMrush to identify high-performing ad and SEO keywords, optimizing campaign performance and enhancing search visibility.
- Led the design and maintenance of landing pages and integrated email marketing templates, ensuring cohesive branding and functionality in HubSpot.
- Leverage HubSpot's analytics and reporting tools to track and measure campaign KPIs, providing actionable insights to improve performance and drive lead conversions.
- Create detailed monthly campaign performance reports, including key insights and recommendations, to stakeholders, ensuring transparency and guiding data-driven decision-making.
- Develop comprehensive creative briefs outlining strategic objectives, target audiences, and messaging and creative direction to guide cross-functional teams in executing effective marketing campaigns.
- Build custom and retargeting audiences across advertising platforms to optimize campaign reach, enhance audience segmentation, and drive higher engagement and conversion rates.
- Perform quality assurance on tracking and conversion setups to ensure accurate data collection, proper tag implementation, and seamless integration with analytics platforms for reliable performance measurement.
Klarity
Paid Channels Program Manager
5 2022 - 8 2023
Job overview
- Cross collaborated with multiple teams to conceptualize and execute a Generative AI series that included in-person summits, webinars, and an integrated marketing approach combining email marketing, paid LinkedIn ads, organic social strategies, and multi-platform engagement.
- Managed end-to-end migrations from Pardot to HubSpot with Salesforce integration, ensuring seamless global adoption and user training for cross-functional teams.
- Leveraged Asana to track and optimize campaign timelines, achieving 150% KPI growth and generating over 8,000 leads that contributed to a 50% increase in active pipeline.
- Designed and implemented scalable workflows for marketing automation, increasing operational efficiency by 20% while reducing error rates in campaign execution.
- Launched and managed multi-channel paid advertising campaigns on Google Ads and LinkedIn, driving brand visibility and a measurable boost in ROI.
- Developed a library of email marketing templates and automated workflows, enhancing engagement rates and improving campaign consistency across markets.
- Conducted in-depth data analysis using Google Analytics, Heap.io, and Salesforce reporting tools, translating insights into actionable strategies to optimize campaign performance.
- Spearheaded A/B testing initiatives to refine messaging, visuals, and targeting for paid campaigns, achieving a 25% increase in ad click-through rates.
- Managed budgets in collaboration with finance teams, ensuring cost-effective media buying and resource allocation while exceeding performance targets.
- Played a pivotal role in stakeholder engagement, providing regular performance reports and strategic recommendations to senior leadership.
- Directed the creation and optimization of the product website, event website and campaign landing pages enhancing user experience and contributing to a 50% increase in lead conversions using Webflow and SEMRush.
Speach And Weet
Digital Marketing Manager
01.2020 - 05.2022
Job overview
- Led cross-functional teams in an asynchronous environment to execute the migration from Marketo to HubSpot with Salesforce integration, ensuring seamless adoption and user training.
- Streamlined collaboration between finance and marketing teams, optimizing complex budgets to enhance cost-effectiveness and campaign ROI.
- Facilitated seamless communication between media agencies and internal creative teams, leveraging internal communication tools to ensure timely project delivery and alignment with business goals.
- Designed and implemented scalable workflows, reducing project timelines by 15% while improving task transparency across teams.
- Applied advanced data analytics using Google Analytics and Google Sheets to track key metrics, growing user accounts from 0 to 20,000 and increasing organic website traffic from 0 to 10,000 monthly.
- Developed and tested innovative strategies to exceed KPIs, resulting in 3 successful deals per quarter and significant business growth.
- Executed impactful media buying and direct marketing campaigns, driving measurable increases in brand visibility and engagement.
- Designed and maintained scalable, SEO-optimized web pages that grew organic traffic from 0 to 10,000 monthly users leveraging Wordpress and SEMRush.
Infiniteio
Marketing Communications Manager
01.2019 - 01.2020
Job overview
- Owned digital integration from Salesforce to HubSpot Marketing and Sales Professional Suite.
- Managed entire digital marketing stack, created all digital marketing channels and established automation processes
- Migrated and scrubbed contact lists from previous sources into CRM and segmented audiences for finite targeting to achieve digital campaign initiatives
- Led troubleshooting expert for digital marketing stack which included social, website, automation, CRM, analytics and webinar platforms Established KPIs, create measurement dashboards and maintain tag tracking system to measure success of conversion points on website and campaigns
- Developed processes and training documentation
- Provided support and regular reporting for global sales team, key stakeholders and leadership teams
- Generated 30 large enterprise MQLs per month
- Managed website integrations and maintenance in Wordpress and HubSpot ensuring seamless performance and alignment with digital marketing campaigns.
World Fuel Services
Copywriting and Digital Marketing Consultant
09.2016 - 12.2018
Job overview
- Developed, proofread, and published news releases, articles, and press releases on the web using Drupal.
- Launched and optimized email marketing campaigns in Eloqua, overseeing automation integrations, go-to-market product launches, and system migrations.
- Partnered with the design team to translate and edit marketing materials for events and sales enablement using InDesign. Managed content development, content management system implementation, and inventory systems, making HTML adjustments as needed.
- Set KPIs and customized reporting to track and analyze campaign performance. Consistently tested campaign elements with A/B testing to optimize results.
- Leveraged code-free design tools to create and personalize forms, emails, and landing pages for integrated marketing campaigns, making minor HTML edits when necessary.
- Planned and implemented effective paid and organic social media, email, and lead generation campaigns.
- Wrote, copyedited, and proofed copy and graphics for digital and print materials, ensuring quality, consistency, and alignment with brand standards.
Howdy Honda
Digital Marketing and Event Manager
6 2013 - 8 2016
Job overview
- Managed brand engagement, events and Honda marketing programs for new car sales, used car sales and service.
- Partnered with Honda corporate on monthly new car and service marketing program cycles and compliance.
- Increased engagement and follower base across social media channels.
- Nurtured lead generation by increasing monthly web traffic by up to 300%, conversion rates by 50% and adjusting marketing mix.
- Screened new sponsorship and marketing and advertising opportunities for investment.
- Finalized all sponsorship and vendor contracts, processed payments and tax documentation.
- Implemented content management system for blogs, PR releases, video content, email and social media.
- Integrated new tools and programs for new customer acquisition and cross-selling.
- Managed > $100K monthly budget and acquired all resources for video shoots, photo shoots, and events.
- Leveraged Wordpress to support blogs, PR releases, and multimedia content, increasing website traffic by 300%.
Education
University of Texas At AustinAustin, Texas
Bachelor of Science from Advertising And Business Information Systems
05.2001
University Overview
Skills
Remote Project Management (Asynchronous Communication)
Certification
Certification in Project Management
Timeline
Certification in Project Management
11-2024
Generative AI for Project Managers
11-2023
Paid Media and Marketing Project Manager
Self Employed
08.2023 - Current
Hubspot Certification
03-2020
Digital Marketing Manager
Speach And Weet
01.2020 - 05.2022
Google Analytics Certification
01-2020
Google AdWords Certifcation
01-2020
Certified Associate in Project Management
04-2019
Marketing Communications Manager
Infiniteio
01.2019 - 01.2020
Copywriting and Digital Marketing Consultant
World Fuel Services
09.2016 - 12.2018
University of Texas At Austin
Bachelor of Science from Advertising And Business Information Systems
05.2001
Paid Channels Program Manager
Klarity
5 2022 - 8 2023
Digital Marketing and Event Manager
Howdy Honda
6 2013 - 8 2016