ASHLEY WASHOCK
Ballston Spa,NY
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Marketing Specialist
M.J. Engineering And Land Surveying, P.C.
05.2022 - Current
- Increased proposal win rates by developing and implementing effective proposal strategies and processes.
- Streamlined proposal development process, reducing turnaround time and improving overall efficiency.
- Managed cross-functional teams to ensure timely delivery of high-quality proposals for clients.
- Created graphics and promotional materials for external events.
- Designed new company logo and led award winning rebranding effort.
- Managed social media content and website.
- Designed a new website to highlight the company's new proprietary software.
- Photography and videography of project sites, internal, and external events.
- Developed and sent the internal company newsletter.
- Leader of the company culture committee.
Copywriter/ Social Media Marketing Intern
Noble House Media Group
05.2021 - 08.2021
- Coordinated with multiple departments to create monthly social media content calendars and organic daily social posts
- Contributed to mock-ups, email campaigns, and social media content
- Created engaging content to catch attention of potential customers
- Created informative and entertaining posts for clients' Facebook, Instagram, LinkedIn, Twitter, and Pinterest Pages
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality
- Wrote 10+ blog posts per week for variety of clients across various industries
- Improved search result rankings with targeted SEO strategy
- Formatted copy to align with project-specific guidelines.
Supervisor/Social Media Manager
West End Bagels
11.2016 - 12.2019
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements
- Designed and implemented social media strategies to align with business goals
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows
- Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands
- Worked with management team to implement proper division of responsibilities
- Mentored newly hired employees on operating equipment and safety and developed training manual to use for reference.
Assistant Manager
Salad Creations
09.2013 - 11.2016
Team Lead
Regal Cinemas
04.2007 - 05.2015
Store Manager
16 Handles
03.2011 - 05.2014
Education
MBA -
Syracuse University-Whitman School of Management
Syracuse, NY03.2024
Bachelor of Science: Marketing -
Southern New Hampshire University
Manchester, NH12.2021
Skills
Proposal Writing
Graphic Design Experience
Photography and Photo Editing
Videography and Video Editing
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premier Pro
Copywriting
Digital and Print Content Creation
Social Media Management
Leadership
Certification
Semrush Content Led SEO Certification
Accomplishments
Won the Society for Marketing Professional Services (SMPS) National Marketing and Communications Award (MCA) for our the MJ rebranding effort.
Timeline
Marketing Specialist
M.J. Engineering And Land Surveying, P.C.
05.2022 - Current
Copywriter/ Social Media Marketing Intern
Noble House Media Group
05.2021 - 08.2021
Supervisor/Social Media Manager
West End Bagels
11.2016 - 12.2019
Assistant Manager
Salad Creations
09.2013 - 11.2016
Store Manager
16 Handles
03.2011 - 05.2014
Team Lead
Regal Cinemas
04.2007 - 05.2015
MBA -
Syracuse University-Whitman School of Management
Bachelor of Science: Marketing -
Southern New Hampshire University
Semrush Content Led SEO Certification
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