Ashley Watkins

Regional Vice President, South (U.S.)

2023 – Present

• Delivered >20% YOY revenue growth, transforming the South into Trend Micro’s fastest-growing U.S. regions.
• Architected and launched a Pods & Hives structure (TOLA, GFAM, TOTS, Strategic) to strengthen regional coverage, partner alignment, and customer intimacy.
• Expanded channel ecosystem by driving deal registration discipline, embedding Strategic Partner Managers, and scaling collaboration with national partners (CDW, SHI, Insight).
• Orchestrated cross-functional alignment across sales, marketing, channel, technical, operations, and HR, creating a unified “South & Co.” culture of execution and growth.
• Drove enterprise platform adoption (Vision One, Cybertron AI, CREM) with Fortune 1000 accounts, positioning Trend Micro as a cybersecurity platform partner, not a point-product vendor.
• Embedded a high-performance culture built on Effort, Pride, Accountability, Standards, and Alignment — reinforced by the “BELIEVE” leadership ethos.
• 2025 performance capped with recognition as a Global MVP Awardee, selected as the North America BU honoree and one of only six leaders worldwide recognized by Trend Micro’s executive team.

Australia/New Zealand/Pacific

• Directed all business functions across ANZ and Pacific Islands, leading sales, technical, channel, marketing, finance, HR, legal, and operations in a fully integrated P&L model.
• Lead the vision and strategy of 100-150 team member with a direct report model of 9 people leaders
• Turned a declining B.U into a positive growth B.U
• Delivered consistent double-digit YOY growth and established Trend Micro as the market leader across enterprise, mid-market, and SMB segments.
• Strengthened partner ecosystems through distribution, reseller, MSP/MSSP, and GSI relationships, driving record deal registration and pipeline velocity.
• Built and scaled high-performing teams across enterprise and SMB sales, channel, marketing, and technical delivery — recognized for talent development and succession readiness.
• Actively contributed to AMEA leadership strategy, collaborating with peers across India–SEA, Middle East, and Africa. Participated in cross-regional modeling and governance, including Singapore business design and planning, to align enterprise principles across diverse markets.

Australia/New Zealand/Pacific

• Directed business functions across ANZ commercial business unit leading sales, technical, channel and marketing Go To Market
• Delivered consistent double-digit YOY growth and transformed Trend Micro from a Top 10 to Top 3 market ownership across enterprise, mid-market, and SMB segments.
• Strengthened partner ecosystems through distribution, reseller, MSP/MSSP, and GSI relationships.
• Built and scaled high-performing teams across enterprise and SMB sales, channel, marketing, and technical delivery
• Joined the AMEA leadership Teams, entailing collaborating with peers across India–SEA, Middle East, and Africa to align enterprise principles across diverse markets.

Australia/New Zealand - Enterprise

• Directed business functions across ANZ enterprise business unit leading sales and channel Go To Market
• Developed and executed strategies to drive growth and market penetration in the Enterprise, & Commercial markets.
• Team of 7 sales and channel leaders overseeing the ANZ enterprise Sales B.U

• Oversaw Trend Micro Enterprise Business across Victoria, South Australia, Western Australia & Tasmania, managing Sales, Channel
• Developed and executed strategies to drive growth and market penetration in the Enterprise markets.
• Launched Trend Micro into three regions we had closed on two occasions.
• Created a training program for channels and sales for Trend Micro
• South region grew 1.7x in 12 months
• Led a team of 12 individuals in sales, technical and channel across half of country

• HaAs the National Strategic Account Manager at Trend Micro, I successfully oversaw the development and expansion of the company across key national accounts collaborating with internal teams and leveraging my strategic planning skills, achieving significant growth. My role required me to manage relationships with select named accounts and drive initiatives to ensure client satisfaction.