Ashley Wechsler
West Bloomfield,MI
Summary
Detail-oriented Senior Account Manager with over 10 years of comprehensive experience managing employer-client relationships and developing new business deals. Focused on managing accounts systematically to maximize sales. Dedicated professional that is successful at introducing new products and expanding network connections.
Overview
1
1
Certification
Work History
Senior Account Manager
Merkle
Southfield, MI
2022 - Current
- Oversee General Mills and Kraft Heinz accounts and work diligently to meet and exceed performance goals.
- Continuously exceed sales goals for accounts by upselling products to existing clients.
- Collaborate with clients to develop strategic business and account plans.
- Develop productive relationships with business representatives and consult closely to uncover needs and match available solutions.
- Establish, document and implement account management processes and procedures.
- Cross-sell additional products and services to increase profitability within accounts.
- Cultivate deep knowledge of client's business and relationship to company objectives.
Account Manager
Jackson Dawson
Dearborn, MI
2019 - 2022
- Prepared long-term and short-term goals and account objectives and presented to internal leadership team and external client partners.
- Actively pursued new business opportunities that contributed to growth and profitability by expanding agency billings from clients.
- Developed an enhanced metrics dashboard to effectively communicate performance of dealers to client and field partners.
- Introduced new processes to improve account and market tracking for better data analysis.
- Liaised between account holders and various departments.
- Researched emerging industry trends, new applications, concepts and procedures for clients to update current training curriculum.
Partner Manager
J.D. Power
Troy, MI
2018 - 2019
- Proactively monitored, grew and was accountable for FCA Digital Dealer media partners.
- Owned day-to-day management of digital media program partners.
- Provided recommendations to media partners and to FCA dealers on how to optimize digital media spend.
- Worked with Tier 2 teams to plan and execute “heavy up” digital media campaigns that achieved key KPIs supporting periodic marketing initiatives.
- Evaluated strategic partnership opportunities, performing broad range of quantitative and qualitative analyses.
- Coordinated with Tier 1 and Tier 2 digital marketing teams to maximize overall FCA digital spend.
- Developed and communicated internal and external reporting, forecasts, analysis and presentations for partners and prospects.
- Maintained sharp understanding of digital media trends, competitive offerings and marketplace dynamics.
Account Supervisor
GTB
Dearborn, MI
2016 - 2018
- Developed key client partnerships, including seamlessly overseeing workflow, building strong relationships, learning client's business and developing and delivering key presentations.
- Partnered with Account Team Director to drive long-term account planning, growth and success.
- Collaborated and partnered with creative teams and strategists to lead team to greatness with thinking and creative work constantly exceeding client expectations.
- Examined details of every account project and requirement, communicating concerns regarding quality or logistical limitations of expected procedures.
- Reviewed individual components of marketing mix in new and unexpected ways, challenging conventions and assumptions and inspiring clients to do likewise.
- Engaged in daily communication with clients to establish and maintain positive working relationships.
- Wrote professional business correspondence and produced reports detailing updates.
Senior Account Executive
DigitasLBi
Detroit, MI
2012 - 2016
- Grew retail business by $20,000 per month by organically shifting the business from a national scale to a regional approach.
- Developed and launched digital assets for national retail campaigns.
- Coordinated efforts with clients, third parties and internal associates to ensure project success from project conception through final delivery.
- Developed retail strategies with clients, media and analytics to determine best ROI for existing and new retail campaigns.
- Attended regional dealer meetings that showcased Buick and GMC marketing campaigns.
Education
Bachelor of Science - Business Administration, Marketing
Oakland University
Rochester, MISkills
- Presentation Skills
- Strategic Planning
- Relationship Building and Management
- Account Management
- Excellent Negotiation Skills
- Database Management
Certification
- Microsoft Office
- Adobe Photoshop
- Google AdWords Certification
- Google Analytics Certification
- JIRA
Timeline
Senior Account Manager
Merkle
2022 - Current
Account Manager
Jackson Dawson
2019 - 2022
Partner Manager
J.D. Power
2018 - 2019
Account Supervisor
GTB
2016 - 2018
Senior Account Executive
DigitasLBi
2012 - 2016
Bachelor of Science - Business Administration, Marketing
Oakland University