Ashley Weddington
56 Beacon Way, Jersey City
Summary
As a current Senior Campaign Manager for Hearst Magazines, with 10+ years of work experience in the digital advertising space, I am simply ready and prepared for a new challenge. I wholeheartedly believe that I am well equipped to take the next step in my career, and have refined the tools needed to excel in this management role while still pushing myself to learn, grow, and keep up with industry standards to enure that I am able to remain a strong asset to the team overall.
Overview
11
11
years of professional experience
Work History
Senior Campaign Manager
Hearst Magazines
06.2023 - Current
- Monitor live, inactive, and upcoming lines daily to ensure all campaigns are accounted for and accurately up to date in the ad server (GAM)
- Set up and actively update all campaign details in Air Table to provide an organized view of status, assets, billable server, and maintain direct communication with the PM (Program Manager) and trafficking teams
- Set up weekly meetings with PMs to discuss pacing, revenue risk, optimization opportunities, missing assets, date revisions, incoming IOs etc.
- QA tags in Ad Validation to ensure all creatives are to spec and not wrapped with blocking tags or any other pixels that could negatively impact campaign performance
- Provide final insight reporting to the PMs along with an overview of optimizations made and future recommendations to ensure they have accurate billable data to assist with building their wrap decks, and useful insight to relay to the client
- Assist in filling out my portion of the billing doc monthly and provide any additional raw reports to the finance/billing team to ensure they have the most accurate data
- Connect with the other Senior CM bi-weekly to brainstorm and discuss topics, recent findings, new trafficking/optimization techniques, etc to share with & document as a reference for the larger team
- Make myself available to the other team members as a resource to answer any questions they may have, provide guidance on best practices, and any additional insight as needed
Revenue Operations Analyst
Dotdash Meredith
02.2018 - 06.2023
- Approve/reject orders in Operative to confirm accurate details match what was sold on the final IO (flight dates, impression goals, targeting, etc)
- Work with CSM (client services management), CM (campaign management), and Sales teams to provide avails/inventory forecasts and negotiate product rates in efforts to build quality, media-mixed plans based on the client's budget
- Optimize creative/line items in the ad server, GAM(Google Ad Manager), to ensure campaigns stay on pace to deliver in full (Ex: buffering impressions, adding/removing frequency caps, adding/removing additional targeting segments, increasing/decreasing priority, etc)
- Provide weekly scheduled 1st and 3rd party reports to the CSM teams with clear feedback on campaign pacing, tag tracking, viewability, and delivery
- Lead weekly meetings with CSM & Sales teams to go over upcoming campaign objectives, KPIs, and current/final delivery numbers
- Provide monthly campaign/spend reports to finance team for billing purposes (including finalized impressions, clicks, ctr), as well as any additional formulas used to monitor KPIs such as viewability, brand safety, etc.
Ad Operations Associate
Time Inc.
03.2016 - 01.2018
- Worked with Client Services (CSMs) team to approve/reject orders in AdFront to be pushed to the ad server (DFP/GAM)
- QA'd tags and trafficked creative for all sold campaigns in the ad server (DFP/GAM)
- Troubleshooted sites when creative issues were occurring (Ex. Ads not displaying, ads not tracking in 3rd party server, ads breaking/road-blocking specific sites)
- Provided weekly reporting to campaign management teams with updates on delivery, pacing, viewability, and targeting
- Provided screenshots of live creative to clients post-launch
Ad Operations Account Coordinator
Cbs Corp
07.2014 - 02.2016
- QA'd tags and trafficked creative for all sold campaigns
- Implemented 3rd party creative tags in the ad server (DFP/GAM)
- Uploaded audio and visual creative onto local media websites and radio stations
- Provided 1st party weekly reports to CBS markets to confirm delivery and targeting
- Provided screenshots of live creative to clients post-launch
Education
Bachelor's Degree Of Liberal Arts - Psychology, English
Temple University
Philadelphia, PA2014
Skills
- Experienced in the following platforms/ad servers: GAM (Google Ad Manager), DCM, Air Table, Ad Point, Ad Validation, Excel, Moat, Double Verify, IAS, Flashtalking, Celtra, Innovid, Operative, Jira, Salesforce, Looker, & AdJuster
- Strong verbal and written communication
- Revenue/billing analysis
- Self-motivated to work independently but also highly collaborative in team settings
- High attention to detail
- Ability to investigate/troubleshoot trafficking/reporting issues
Internship
Child &Adolescent Anxiety Disorders Clinic(CAADC)
Temple University (May 2013 - December 2013)
- Supervised standardized assessments and computer tasks
- Distributed surveys for research studies
- Collected and analyzed performance data based from supervised assessments
- Organized and entered data into excel spreadsheets
- Participated in demos to help children face and conquer sources of anxiety
Timeline
Senior Campaign Manager
Hearst Magazines
06.2023 - Current
Revenue Operations Analyst
Dotdash Meredith
02.2018 - 06.2023
Ad Operations Associate
Time Inc.
03.2016 - 01.2018
Ad Operations Account Coordinator
Cbs Corp
07.2014 - 02.2016
Bachelor's Degree Of Liberal Arts - Psychology, English
Temple University