Ashley White

• Collaborated and partnered with creative teams and strategists to lead team to greatness on every at-bat with thinking and creative work constantly exceeding client expectations.
• Engaged in daily communication with clients to establish and maintain positive working relationships.
• Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
• Led projects involving activity, direction and measurement on brand's web and social channels.
• Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
• Prepared and gave presentations to clients and other project stakeholders.
• Examined details of every account project and requirement, communicating concerns regarding quality or logistical limitations of expected procedures.
• Recommended sound business initiatives pertaining to product and markets to enhance sales and marketing objectives while enforcing agency's image as vital resource to product team.
• Acted as team leader to implement integration of agency disciplines in scientific, media, art, copy, accounting, production and creative fields of application.
• Oversaw financial management of accounts and budgeting for future estimates.
• Wrote professional business correspondence and produced reports detailing updates.

• Liaison between the Strategic Initiatives Department and, Legislative Affairs (DPLA)

• Writes, edits, and proofreads articles, web and social media posts, news releases, brochures, leaflets

• Analyzes and summarizes labor policy and legislation on the local, state, and federal level;

• Prepares materials for the news media and handles press inquiries and drafts talking points for the General President • Cannabis Organizing Campaign: Primary point and lead in developing strategic communication

• Coordinates with the Division and DPLA on current cannabis policies and political landscapes in each state, to determine where and how we can be most effective in our organizing efforts;

• Oversees the planning, workflow, and completion of long-term strategies and initiatives for the cannabis campaign • Railroad Workers Conference: Primary point and lead developing a communications and media strategy in coordination with the two Rail unions that make up the Teamsters Rail Conference: The Brotherhood of Maintenance of Way Employes (BMWED) and The Brotherhood of Locomotive Engineers and Trainmen (BLET)

• Liaison between the Teamsters Rail Conference, the AFLICO's Trade and Transportation Department (TTD), coordinating to organize rallies and events

• Crafts talking points for General President Sean M. O'Brien; and facilitates media needs, drafts news releases, web stories, social media posts, fliers, and any other communication needs

• Built and updated crisis communication plans to handle diverse situations.

• Spokesperson and primary point of contact for the union, coordinating and assisting with negotiations

• Identifies key Issues, flagging and monitoring industry and employer trends, to protect and advance members standards • Resolves and de-escalates problems or conflicts within various industries

• Develops communication strategies and provide guidance to representatives of locals

• Analyzes, reviews, and enforces area standards on all contracts prior to ratification for approval

• Coordinates interaction between the General President, Departments and Divisions

• Researches and crafts strategic communication for contract campaigns and negotiations

• Maintains relationships with other unions on an international level and their affiliates

• Advised and developed communication strategy for organizing and strategic campaigns

• Spokesperson for union internationally with the International Workers Transport Federation (ITF) and the European Workers Council (EWC) • Served on the EWC and ITF's International Women's Panels

• Developed and maintained close working relationships with members of press, representatives of community and elected officials • Delivered high-quality communications materials and tactics for target audiences

• Prepared and edited newsletters, reports and memos to appeal to diverse audiences.

• Prepared and delivered speeches to further public relations objectives.

• Coached client representatives in effective communication with the media public

• Unity Conference/Convention: Exhibit planning, hold training sessions, presentations

• Served as the primary liaison between the Partners, Production, Operations, Design, and Client Services

• Conducted opposition research and collaborated with the Client Services team to write talking points

• Contributed to the final mail production with copy editing, proofreading, and ensuring materials are error-free

• Oversaw hiring and management of designers; maintains project status and runs weekly meetings

• Managed creative process from initial concept, through to design, editing, and approval

• Oversaw and assigned workloads to graphic designers, production and staff to achieve deadlines

• Handled departmental scheduling to maintain proper staffing for shifts, and managed day-to-day logistics and operations • Led project status meetings to check progress and update team member

• Balanced workloads and assigned specific tasks to team members in order to accomplish objectives.

• Served as Project Manager of a team; managed staff and delegated issue areas

• Organized material to research and complete writing tasks.

• Created communication plans for different service areas and edit documents via the Office of Management

• Conducted training seminars to Directors and Political Appointees

• Completed writing assignments according to set standards regarding order, clarity, conciseness, style and terminology • Wrote easy-to-understand user interface text

• Reviewed published materials and recommend revisions or changes in scope, format, content and methods

• Drafted and edited letters and briefs for Legislative, and the Legislative Director

• Conducted legislative research on wide range of topics.
• Identified, researched and tracked legislative issues relevant to current public issues.

• Attended Military/Defense briefings and created summary documents for Legislative staff

• Summarized legislation for Rep Kilmer and the Military Legislative Aide into talking points for press and communication purposes • Conducted issue research and drafted briefs for Representative and Legislative Director

• Reviewed legislation for Rep. Kilmer to create summaries along with vote recommendations

• Primary point of contact for overall media content

• Crafted platform-specific content for target audiences

• Managed content distribution for various online channels and social media platforms.

• Brainstormed and implemented strategies to meet campaign needs

• Researched major issues surrounding Washington, DC policy positions

• Prepped Councilmember for debates, forums and interviews: drafting talking points.

• Generated traditional media coverage for special events.

• Researched and drafted backgrounders and memos on members of congress to brief the Assistant United

• States Trade Representative and Ambassador Michael Froman on where each member stood or leaned on issues • As a representative for the United States Trade Representative, attended senior-level Congressional briefings along with federal agencies • Summarized legislation for Ambassador Froman and the Assistant Trade Representative to create briefing documents and talking points for Presidential meetings and communications use

• Attended dinners and special events to meet people and develop relationships

• Reviewed concerns of constituents to determine required governmental action

• Kept up with news on daily basis to stay informed about local, regional, national and international events.

• Managed the Newsroom, gathering, editing and distributing audio

• Facilitated communication between production staff and other departments to synchronize work.
• Researched, developed, and pitched stories that reflected unique sensibilities.
• Coordinated with producers and on-air talent to create program content, new ideas, and segments.
• Developed production plans and organized resources to achieve prompt delivery of projects.

• Booked high profile guests including Senators, Members of Congress, Ambassadors and Senior Military Officials • Assisted with Broadcast Operations on special projects such as the 2012 Presidential Primaries

• Presidential Election 2012: Managed production meetings to brainstorm ideas for shows and specials

• Prepared daily audio clips and show promos for programs used on-air across various channels.