Summary
Overview
Work History
Education
Skills
Timeline
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Ashley Winter

Phoenix,Arizona

Summary

Dynamic marketing professional with a proven track record at ASU.

Possessing strong interpersonal and communication skills, always maintaining positive and upbeat tone. Well-versed in media relations and content creation, with proficiency in digital marketing and social media management. Capable of driving impactful communication strategies to enhance brand presence and engagement.

Overview

3
3
years of professional experience

Work History

Marketing and Communications Coordinator

ASU- School of Civic and Economic Thought and Leadership
08.2023 - Current
  • Planned, created, and scheduled social media campaigns across Instagram, Facebook, LinkedIn, and X, aligning with academic priorities and student initiatives.
  • Produced multimedia content (graphics, video clips, and photography) to promote events, programs, and faculty research.
  • Developed and maintained a content calendar to streamline campaigns and ensure timely promotion of initiatives.
  • Monitored digital analytics (GA4, Meta Insights, Hootsuite) to evaluate content performance, preparing reports with actionable recommendations.
  • Collaborated with faculty, staff, and students to write impactful stories, highlight student achievements, and strengthen recruitment efforts.
  • Oversee the deployment of effective email campaigns using Salesforce Marketing Cloud.
  • Designed print materials such as brochures, flyers, and promotional items, overseeing their production and distribution.

Marketing Content Assistant

ASU- Enterprise Partners
05.2022 - 05.2023
  • Developed, created, and edited social media content, including but not limited to video, photos, and graphics
  • Organized and managed user-generated content for use across multiple channels and campaigns
  • Demonstrated ability to deliver in a fast-paced environment
  • Assisted in creating compelling social media content
  • Used Salesforce Marketing Cloud to design and build a variety of mass emails.
  • Conducted in-depth analysis of social media metrics using tools like Meta Business Suite and Google Analytics to identify trends and optimize content performance.
  • Orchestrated a comprehensive content calendar, balancing evergreen and time-sensitive content to maintain a consistent posting schedule.

Social Media Administrator

Titan Solar Power
12.2022 - 05.2023
  • Video planning and coordinating
  • Monitored conversations and content across platforms and addressed engagement in real time
  • Analyzed social media-related metrics to determine trends, performance of content, and optimize future content based on past performances
  • Coordinated social media content development, and campaigns, with other communications projects and events
  • Focused on organic content across channels while also delivering on partner entitlement
  • Developed a cross-channel content calendar aligning Facebook, Instagram, and LinkedIn strategies while tailoring content to suit each platform's audience preferences. This approach resulted in a 25% increase in engagement and ensured consistent messaging across all channels.

Education

Master of Science - Technical Communication

Arizona State University
Tempe, AZ
05-2026

Bachelor of Science - Digital Audiences

Arizona State University
Tempe, AZ
05-2023

Skills

  • Analytics reporting
  • Digital marketing plans
  • Salesforce Marketing Cloud
  • Salesforce Marketing Cloud
  • Adobe InDesign
  • Event marketing
  • Social media skills
  • Paid social media

Timeline

Marketing and Communications Coordinator

ASU- School of Civic and Economic Thought and Leadership
08.2023 - Current

Social Media Administrator

Titan Solar Power
12.2022 - 05.2023

Marketing Content Assistant

ASU- Enterprise Partners
05.2022 - 05.2023

Master of Science - Technical Communication

Arizona State University

Bachelor of Science - Digital Audiences

Arizona State University

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Ashley Winter