ASHLEY WOOLF
Peachtree City,GA
Summary
Results-driven sales professional with 19+ years of proven success in consultative selling, complex product mastery, and relationship management. Currently completing Medical Sales College certification (Oct-Dec 2025) in trauma sales methodologies, OR protocols, and surgical product knowledge.
Overview
19
19
years of professional experience
1
1
Certificate
Work History
Product Manager, Digital Services
Georgia Technology Authority
06.2023 - 07.2025
- Complete product lifecycle for enterprise platforms (50K+ users)
- Consultative sales with executive stakeholders
- Complex portfolio management across product lines
- Led cross-functional teams to define product vision and roadmap aligned with market needs.
- Developed and prioritized product backlog, ensuring alignment with strategic goals and customer feedback.
- Implemented agile methodologies to enhance team collaboration and accelerate product delivery cycles.
- Conducted market research and competitive analysis to inform product positioning and feature development.
- Collaborated with engineering and design teams to deliver high-quality products on time, meeting user expectations.
- Established key performance indicators (KPIs) to measure product success and drive data-informed decision-making.
- Mentored junior product managers, fostering skill development in product strategy and lifecycle management.
- Drove continuous improvement initiatives, optimizing processes for greater efficiency in product development workflows.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Coordinated design meetings and decisions with internal departments and teams.
- Analyzed metrics to measure product performance.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Maintained positive vendor relations to build strong partnerships.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Implemented Agile methodologies for more efficient project management and team collaboration.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Prioritized roadmap in order to achieve product goals and metrics.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Liaised with clients to better understand business needs and current market landscape.
- Coordinated project planning and execution with team members and team leads.
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Drove revenue growth by establishing strong relationships with key industry partners.
- Managed product demonstrations and testimonials for performance evaluation.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Led cross-functional teams to deliver high-quality products on time and within budget constraints.
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Directed planning and budgeting efforts.
- Spearheaded the creation of detailed user guides for enhanced usability of newly launched products.
- Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning.
- Drove innovation within product line, identifying and pursuing opportunities for new features and enhancements.
- Led cross-functional teams to deliver new product features on schedule, fostering collaboration between engineering, marketing, and sales departments.
- Implemented robust data analysis practices to guide product development, leveraging user data to inform decision-making.
- Achieved significant improvements in customer retention by developing and implementing comprehensive feedback loop for continuous product enhancement.
- Established framework for ongoing competitive analysis, ensuring our product strategy remained aligned with market demands.
- Fostered culture of innovation, encouraging team members to propose and pursue new ideas for product enhancement.
- Negotiated with vendors for cost-effective solutions, improving product margins without compromising quality.
- Reduced time to market for new product launches, coordinating efforts across multiple departments to ensure seamless execution.
- Developed comprehensive product roadmaps, setting clear vision and direction for development team.
- Streamlined product release cycles, employing agile project management techniques to accelerate time to market.
- Optimized product pricing strategies to maximize revenue while maintaining competitive market positioning.
- Conducted comprehensive market research to identify emerging trends, ensuring our product line remained competitive and relevant.
- Increased customer satisfaction, gathering and incorporating extensive user feedback into product improvements.
- Enhanced user engagement by leading development and implementation of feature-rich mobile app.
- Improved product lifecycle management, streamlining processes from concept to launch.
- Boosted product adoption with targeted go-to-market strategies, closely working with marketing teams.
- Streamlined internal communication, implementing agile methodologies to enhance team productivity and project transparency.
- Conducted market research to identify new opportunities and target markets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Continually maintained and improved company's reputation and positive image in markets served.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Devised content strategy to effectively engage target audiences.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Optimized email campaigns to increase open and click-through rates.
- Facilitated partnerships with key stakeholders to expand product reach and enhance value proposition.
- Enhanced product usability, overseeing user interface design improvements based on user testing and feedback.
- Coordinated beta testing programs to gather early-stage feedback and refine product features before wider release.
Senior Business Development Consultant
Georgia Technology Authority
04.2018 - 06.2023
- Executive-level relationship building
- Complex solution positioning and competitive analysis
- Strategic presentations and objection handling
- Led cross-functional teams in implementing technology solutions to optimize business processes.
- Analyzed market trends to identify growth opportunities and inform decision-making strategies.
- Developed strategic partnerships to enhance service delivery and stakeholder engagement.
- Facilitated workshops to educate clients on technology adoption and best practices.
- Collaborated with executive leadership to define business development objectives and priorities.
- Mentored junior consultants on effective sales techniques and relationship management skills.
- Evaluated performance metrics to drive continuous improvement in service offerings and client satisfaction.
- Worked closely with internal teams such as finance, legal, marketing to ensure seamless execution throughout the entire sales process from initial contact through contract signing and beyond.
- Conducted thorough competitor analysis to identify strengths and weaknesses, informing strategic decision-making going forward.
- Analyzed market trends to inform product development efforts, ensuring our solutions remained relevant in an ever-changing landscape.
- Increased client base by identifying and targeting new business opportunities through market research and strategic planning.
- Developed and delivered impactful sales presentations that resonated with key decision-makers, increasing the likelihood of securing new deals.
- Participated in trade shows and conferences, representing the company professionally and establishing valuable connections within the industry.
- Negotiated high-value contracts with clients, ensuring profitable deals and long-lasting partnerships.
- Coached junior team members on best practices, contributing to their professional growth and success within the company.
- Developed strong relationships with key clients for long-term partnerships, resulting in increased revenue and customer satisfaction.
- Managed complex sales cycles involving multiple stakeholders to ensure timely closure of critical opportunities.
- Optimized existing client accounts by upselling additional products or services catered to their specific needs.
- Met with current clients to assess needs and develop improvement plans.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Arranged potential client contacts, cultivated relationships, and followed through all service needs.
- Produced detailed and relevant reports for use in making business decisions.
- Gathered, documented, and modeled data to assess business trends.
- Evaluated current processes to develop improvement plans.
- Reviewed internal systems and organized training plans to address areas in need of improvement.
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
- Evaluated diverse organizational systems to identify workflow, communication, and resource utilization issues.
- Conducted thorough reviews of operations to devise and deploy improvement strategies.
- Restructured procedures through coordination with compliance director to create and execute projects.
- Leveraged on-site observation and personal interviews to identify team and individual strengths.
Business Development Consultant & Specialist
Georgia Technology Authority
02.2006 - 04.2018
- Full sales cycle management
- Cross-functional coordination and implementation
- Strategic reporting and market analysis
- Collaborated with stakeholders to identify and prioritize technology needs and solutions.
- Led strategic initiatives to enhance technology adoption across state agencies.
- Mentored junior consultants, fostering professional development and team collaboration.
- Evaluated emerging technologies for potential integration within government operations.
- Developed customized solutions for clients, resulting in enhanced customer satisfaction and retention.
- Conducted market research and analyzed industry trends to inform business development strategies.
- Achieved targeted revenue growth by implementing effective sales strategies and tactics.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Implemented data-driven decision-making processes that informed resource allocation and prioritization of business opportunities.
- Reviewed client concerns and recommended appropriate changes to supervisors.
- Streamlined internal processes to improve efficiency, enabling the team to focus on revenue-generating tasks.
- Collaborated with cross-functional teams to ensure product offerings met market needs and expectations.
- Championed the adoption of digital transformation initiatives across the organization, resulting in streamlined operations and increased agility.
- Negotiated high-value contracts with key clients, securing long-term revenue streams.
- Conducted in-depth market analysis to inform and pivot business development strategies effectively.
- Provided expert consultancy services to clients, helping them optimize their business operations.
- Spearheaded development of comprehensive business strategies to drive revenue growth and increase market share.
- Organized and participated in industry events to network and promote company services.
- Fostered culture of continuous improvement, leading teams to exceed sales targets consistently.
- Facilitated cross-departmental collaboration to streamline project delivery and enhance product integration.
- Leveraged on-site observation and personal interviews to identify team and individual strengths.
- Conducted thorough reviews of operations to devise and deploy improvement strategies.
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
- Evaluated current processes to develop improvement plans.
- Gathered, documented, and modeled data to assess business trends.
- Reviewed internal systems and organized training plans to address areas in need of improvement.
- Evaluated diverse organizational systems to identify workflow, communication, and resource utilization issues.
- Produced detailed and relevant reports for use in making business decisions.
- Streamlined process improvements to increase operational efficiency within IT service delivery.
- Collaborated with stakeholders to identify technology needs and develop tailored solutions.
- Conducted regular assessments of system performance to ensure alignment with organizational goals.
- Analyzed data trends to inform decision-making and optimize technology investments for the agency.
- Followed all company policies and procedures to deliver quality work.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Led cross-functional team to launch new product, exceeding initial sales forecasts.
- Enhanced customer satisfaction with timely and accurate issue resolution.
- Assisted in developing strategic plan that aligned with long-term company goals.
- Implemented customer feedback system to inform product development.
- Generated reports detailing findings and recommendations.
- Helped meet changing demands by recommending improvements to business systems or procedures.
- Maintained database systems to track and analyze operational data.
- Developed effective improvement plans in alignment with goals and specifications.
- Devised and implemented processes and procedures to streamline operations.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
Education
Certification - Medical Device Sales Training
Medical Sales College
Atlanta, GA12.2025
Bachelor of Science - Business Marketing
Jacksonville State University
Jacksonville07.2005
Skills
- OR Readiness: Sterile field protocols, real-time surgeon support
- Complex Products: Proven mastery of technical systems
- Relationship Building: Trusted advisor to executives
- High-Pressure Performance: Critical issue resolution expertise
Accomplishments
- 95%+ customer satisfaction across 19 years
- Executive relationships driving multi-million dollar solutions
- Managed platforms serving 50,000+ users
- Complex product lifecycle management expertise
Certification
- Prosci Change Management Professional (2017-Present)
- Trustworthy Generative AI | Vanderbilt University (2025)
- Generative AI: Impact, Considerations, and Ethical Issues | IBM (2025)
- Operating Room (OR) Protocol Certification | Med Sales Institute (October 2025)
- Aseptic Technique & Infection Prevention Certification | Med Sales Institute (October 2025)
- Bloodborne Pathogens Certification | Med Sales Institute (October 2025)
- Fire Safety Certification | Med Sales Institute (October 2025)
- Electrical & Radiation Safety Certification | Med Sales Institute (October 2025)
- HIPAA Privacy & Security Certification | Med Sales Institute (October 2025)
- National Patient Safety Goals (NPSG) Certification | Med Sales Institute (October 2025)
- AdvaMed Code of Ethics Certification | Med Sales Institute (October 2025)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Product Manager, Digital Services
Georgia Technology Authority
06.2023 - 07.2025
Senior Business Development Consultant
Georgia Technology Authority
04.2018 - 06.2023
Business Development Consultant & Specialist
Georgia Technology Authority
02.2006 - 04.2018
Certification - Medical Device Sales Training
Medical Sales College
Bachelor of Science - Business Marketing
Jacksonville State University
Summary
19 Years Consultative Selling Excellence + Medical Sales College Training = DePuy Synthes Trauma Success