Ashley Young
Louisville,CO
Summary
Creative and innovative art director with 20 years of comprehensive experience in leading visual design projects from concept through completion. Skilled in collaborating with teams to create compelling branding, advertising campaigns, and multimedia designs. Demonstrated ability to blend artistic vision with project objectives to deliver impactful visual narratives. Successfully enhanced brand visibility and engagement across various platforms through strategic design initiatives.
Overview
24
24
years of professional experience
Work History
Art Director + Senior Designer
BB Imaging + TeleScan
Austin, TX
01.2023 - Current
- Created the TeleScan brand with a striking visual identity across all marketing materials, resulting in attracting new potential buyers.
- Transformed BB Imaging's branding framework for a unified and influential visual identity.
- Redesigned, prototyped, and optimized an innovative software UI that enhanced user experience and elevated the brand's market presence, resulting in a more efficient user flow and reduced long clinic appointments.
- Spearheaded dynamic photo and video shoots, managing two film crews across multiple days and locations.
- Successfully recruited and mentored a junior designer, enhancing workflow processes, and improving the efficiency and quality of marketing materials.
CEO
Ashley
Louisville, CO
01.2001 - Current
- Increased client base by 400% in two years by consistent, professional client relations and leadership of creative and technical vision on projects.
- Increased revenue by 200% and earned full-time creative work by efficiently producing an extensive holiday campaign, and tapped into a new audience by developing responsive emails for SPY Optics.
- Earned a high-profile client, Miller Beer, by creating an innovative, interactive online experience for their new products, which allowed them to engage a new demographic of customers.
- Increased revenue by 200% in 2018 by dramatically enlarging Youngevity's audience and increasing sales with a web presence to match their print materials.
- Generated a new revenue stream of online sales by designing the first e-commerce web pages for SKLZ, including a large-scale rebranding project, and developing photography styles and typography styles.
Senior Designer
Stamats
Cedar Rapids, IA
01.2021 - 01.2023
- Drove impactful digital and print branding initiatives for a diverse range of companies and universities by crafting comprehensive branding and photography style guides.
- Expertly created impactful logos, captivating static and animated banner ads, persuasive case study brochures, and intuitive websites, significantly boosting brand visibility and audience engagement.
- Led the creation of innovative revenue streams, and strengthened organizational capabilities by conceptualizing, designing, branding, executing, and editing compelling video campaigns that delivered strong impact and cohesion.
- Directed innovative video shoots, built lasting relationships with marketing teams, led streamlined production schedule, managed production teams, talent, and videographers, and increased potential customers with influential video campaigns.
- Directed junior designers by creating website and banner ad templates, and managed project schedules.
Senior Designer
Gaiam + SPRI
Louisville, CO
01.2017 - 01.2021
- Effectively lead online branding for four companies by developing and executing style guides, designing logos, managing junior designers, and creating static and video ads, emails, apps, and landing pages.
- Directed cohesive and impactful photoshoots, impressing managers with increased sales, earning a larger budget for photography.
- Impressively managed the design team, increasing project efficiency by streamlining assets and timelines, and earning increased sales during the holidays.
- Designed and prototyped fitness apps, earning 40% more subscriptions.
- Developed a new marketing concept, photography style, landing page, and emails, resulting in a dramatic increase in sales during the pandemic.
- Designed yoga mat artwork from trending style boards, resulting in a continually fresh look and award-winning designs.
Education
Bachelor of Science - Media And Design
Art Institute
CA06-2004
Skills
- Photo editing
- Brand strategy
- Product design
- Responsive web design
- Team Collaboration
- SEO and web analytics
- Storyboarding
- Interface prototyping
- Typography
- Video editing
- Visual storytelling
- Creative Problem-Solving
Mastered
- Adobe
- After Effects
- Canva
- CSS
- HTML
- Figma
- Final Cut Pro
- HotJar
- HubSpot
- Illustrator
- In Design
- Office
- Microsoft
- Photoshop
- Premiere
- ProCreate
- Sketch
- XD
References
References available upon request.
Timeline
Art Director + Senior Designer
BB Imaging + TeleScan
01.2023 - Current
Senior Designer
Stamats
01.2021 - 01.2023
Senior Designer
Gaiam + SPRI
01.2017 - 01.2021
CEO
Ashley
01.2001 - Current
Bachelor of Science - Media And Design
Art Institute
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