ASHLEY ANIEKWU
Houston
Summary
Versatile early-career industrial automation professional with practical experience in sales development, business development, customer engagement, and technical market intelligence.
Overview
2
2
years of professional experience
Work History
Offer Marketing and Strategy Analyst (Rotation)
Schneider Electric
Houston
07.2025 - Current
- Analyzed competitive market trends to support strategic decision-making processes.
- Prepared presentations for senior leadership on strategic offer initiatives.
- Managed the reporting of commerical forecasting for Industrial automation product lines
- Developed sales and marketing plans to optimize organizational performance and profitability
- Co-authored competitive intelligence decks for US operations, contributing research on global investments, competitor activity, and market shifts.
- Engaged end-user channel-focused selling discussions, including Sales Engineer and BDM pathways.
- Analyzed and managed the product lifecycle/obsolescence process.
Sales Development Associate → Field Devices Business Development Manager (Rotation)
Schneider Electric
Houston
07.2024 - 07.2025
- Developed comprehensive go-to-market strategy for new Tank-Level Monitor product (Centeron), targeting key markets and sales tactics.
- Created detailed onboarding packet with product information, usage guidelines, and support resources for seamless customer transitions.
- Presented impactful session at NSBE Conference, highlighting Schneider Electric's role in industrial automation.
- Shadowed business leaders to gain insights into demand creation and sales strategies.
- Initiated discussions with leaders to clarify career paths and strengthen internal networks.
- Represented industrial automation division at industry tradeshows and customer events, including Oil & Gas conferences.
Business Intern
Baker Hughes Inc
Houston
01.2024 - 06.2024
- Streamlined claims organization for logistics business unit.
- Analyzed sales data to drive informed decision-making.
- Utilized Excel for in-depth analysis of company revenue and quarterly performance.
- Initiated solutions to optimize sales pipeline efficiency.
- Executed internal marketing plan to strengthen branding and visibility for logistics team.
- Supported bid processes to enhance logistics team's competitiveness.
Education
B.A - Marketing & Computer Science
Texas Southern University
Houston, TXSkills
- Lead generation
- Opportunity qualification
- Automation trends
- Digital transformation
- Sustainability communication
- Product lifecycle management
- Customer engagement
- Field devices and instrumentation
- Commercial forecasting
- Competitive intelligence
- Offer positioning
- Market research
- Cross-functional teamwork
- Presentation development
Accomplishments
• Recognized by peers as adaptable, meticulous, and strategic in sales presentations and solution framing.
• Successfully balanced multiple national rotations while maintaining proactive engagement with leaders, mentors, and hiring managers.
• Drove personal development by consistently seeking feedback, shadowing experts, and volunteering for stretch learning assignments.
• Supported the creation of Black History Month impact content, contributing narration, script adjustments, and project coordination.
• Successfully balanced multiple national rotations while maintaining proactive engagement with leaders, mentors, and hiring managers.
• Drove personal development by consistently seeking feedback, shadowing experts, and volunteering for stretch learning assignments.
• Supported the creation of Black History Month impact content, contributing narration, script adjustments, and project coordination.
References
References available upon request.
Timeline
Offer Marketing and Strategy Analyst (Rotation)
Schneider Electric
07.2025 - Current
Sales Development Associate → Field Devices Business Development Manager (Rotation)
Schneider Electric
07.2024 - 07.2025
Business Intern
Baker Hughes Inc
01.2024 - 06.2024
B.A - Marketing & Computer Science
Texas Southern University