ASHLEY ANN CRAIG

Dynamic professional with 15 years of experience in account management and digital marketing, excelling in client retention and team leadership. Proven track record of building and scaling teams, fostering client relationships, and implementing strategic processes that enhance engagement and growth. Adept in project management and digital strategies, with a customer-centric approach that aligns with high-impact client success initiatives.

• NumbersUSA, Arlington, VA, Digital Content Manager, 08/2015, 11/2017, Spearheaded content creation and improvement initiatives, leading to a 20% increase in organic traffic and enhanced brand visibility., Consistently delivered compelling news articles, enhancing brand visibility and fostering audience engagement., Leveraged web analytics to identify and implement best practices, enhancing overall customer experience and engagement., Developed engaging multimedia content to enhance website appeal and expand supporter base., Implemented advanced HTML and CSS techniques to enhance website functionality and visual appeal.
• Bloomberg BNA, Arlington, VA, Project Manager, 10/2014, 12/2014
• National Republican Congressional Committee (NRCC), Washington, DC, Media Resource Manager, 03/2011, 04/2013
• P.J. Media/ Next Generation TV, Washington, DC, Studio Technician, 04/2013, 09/2014
• ACT! For America and American Congress for Truth, Pensacola, FL, Executive Assistant for National Field Director, Kelly Cook, 12/2009, 02/2011
• Dan Quiggle State Senate Campaign, Jacksonville, FL, Volunteer Coordinator, 07/2009, 09/2009

• Convergence Media, Alexandria, VA, Sr. Director of Client Services, 11/2020, 01/2023, Supervised and led up to 12 employees to expand their digital capabilities to create content, develop digital finance and advertising plans and project management skills., Developed and implemented internal processes and procedures for: reporting, onboarding clients and employees, invoicing calculations, content creation and management procedures., Responsible for generating all client reports and communicating performance directly to the client., Designed and executed data-driven client engagement strategies, leveraging analytics to improve customer success metrics by 40% on average, and drive measurable business outcomes.
• Convergence Media, Alexandria, VA, Digital Director, 11/2017, 2020, Spearheaded digital strategy development and execution for multiple campaigns, enhancing overall online presence and supporter interaction., Implemented cohesive content calendars for email, SMS, graphics, videos, and ad creative, ensuring consistent messaging and brand voice across all platforms., Monitored and identified target audiences and developed strategies and campaigns, particularly political campaigns, to engage, inform and attract the audience., Led a 5-person content creation team, implementing training programs that boosted team efficiency by 35% and reduced content revision cycles by 50%., Designed and developed responsive websites for all clients using HTML5, CSS, WordPress, and Squarespace.
• Tunnl, Arlington, VA, Sr. Director of Account Management, 02/2023, Present, Cultivated and maintained relationships with top-tier clients, resulting in a 40% increase in customer satisfaction scores and a 20% growth in account revenue., Collaborated with Engineering and Data Science teams to prioritize and fulfill client requests and launch 3 new Saas products this year., Orchestrated the successful onboarding and integration of SaaS tools that enhanced client utilization and satisfaction by 20%., Spearheaded the development and implementation of account management and customer success functions, resulting in a 30% increase in client retention and a 25% boost in upsell opportunities.