Summary
Overview
Work History
Education
Additional Information
Skills
Work Preference
Timeline
Ashley E. Mendoza

Ashley E. Mendoza

Communications / Public Relations
Plaquemine,LA

Summary

Accomplished communications leader focused on creating strategies that support and advance corporate reputation and growth Strong people leader with high-energy management style; recognized for building effective teams and elevating performance Expertise in public affairs, investor relations, media relations, employee communications, crisis management, M&A communications, and marketing communications Experience in community development, philanthropy & volunteerism, investor and governmental relations, and events management

Overview

21
21
years of professional experience
6
6
years of post-secondary education

Work History

Operations Communications & Philanthropy Leader

The Chemours Company
Wilmington, DE
06.2022 - 09.2024
  • Create strategy for communicating with Chemours' 6200+ global employees with a goal of educating, dialoguing with and maximizing their engagement at work and in their communities
  • Lead the design and implementation of modern tools to reach employees where they are, including mobile integration, AI-driven predictive modeling, and in-person toolboxes
  • Implemented a campaign-style approach to internal communications focused on delivering strategic messaging at the right time to the right employees, cutting through noise, and maximizing performance
  • Created key performance indicators and drove decision-based planning and effectiveness measurement
  • Serve on task force created to evaluate, refresh and communicate updated corporate values
  • Lead dedicated effort focused on reaching 75% of employee population that is located at manufacturing facilities without easy access to email or intranet
  • Implement community engagement plans at manufacturing facilities, including community partnerships, paid & earned media, launching community advisory panels and philanthropy & volunteerism o Began by benchmarking reputation in each community o Designed plans with specific targets to boost reputation o Delivered an increase in reputation scores of >10% within the first 7 months
  • Lead crisis communications and response for manufacturing sites
  • Re-designed philanthropy mission and programs to broaden reach within communities and encourage increased employee participation

Total Rewards Communication Leader

THE DOW CHEMICAL COMPANY
Midland, MI
05.2020 - 06.2022
  • Created strategy for effectively communicating Dow's Total Rewards offerings to employees
  • Partnered with Human Resources to create a plan for targeting employees at the right times
  • Created a platform and plan to provide ongoing education on the various Total Rewards programs and increase employee participation and pride
  • Provided strategic counsel and developed messaging and plans related to various issues externally, including pension freeze and labor negotiations

Corporate Affairs Leader

THE DOW CHEMICAL COMPANY
Midland, MI
12.2018 - 05.2020
  • Developed and implemented media relations strategy to tell the company's strategic, reputational and business story
  • Built relationships with key media outlets and reporters to ensure the ability to share accurate information to inform articles
  • Positioned company executives as strategic thought-leaders on various topics and issues
  • Designed and executed strategic announcement plans to maximize reach and engagement, including local, trade, Top Tier and social media outlets
  • Led global crisis communications
  • Led internal & external communications for M&A transactions, including developing strategies to explain rationale for complex transactions to all stakeholder groups

Public Affairs Manager

THE DOW CHEMICAL COMPANY
, LA
09.2017 - 12.2018
  • Served as key communications lead for leadership teams at 3 Gulf Coast manufacturing sites
  • Provided counsel and developed strategy for reaching 2000+ employees
  • Developed and implemented community relations plan demonstrating the company's value proposition and positioning it as a good neighbor in each community
  • Developed and maintained constructive relationships with community leaders and organizations
  • Served as primary spokesperson for sites along the U.S
  • Gulf Coast and managed media relations and social media activities

Owner / Lead Strategist

Ashley Reid Company, LLC
Plaquemine, LA
07.2016 - 09.2017
  • Served clients in multiple industries, including chemical manufacturing, education, sports & entertainment, food service, healthcare and government
  • Developed communications plans, structured organizations and trained key staff
  • Led external media relations efforts by developing proactive outreach plans to gain earned placements

Communications Director

Albemarle Corporation
Baton Rouge, LA
2010 - 2016
  • Trusted communications advisor and writer for executive leadership team
  • Led employee communications for 6000+ global employees o Led the development and launch of a new intranet o Led internal communications for key strategic initiatives, including quarterly and annual financial reporting, Sustainability reporting, M&A transactions and restructuring
  • Served as main media contact for global corporation; including media planning and positioning; earned and paid media; and media response o Led the introduction of social media as a tool for communicating corporate and local messaging to various audiences o Designed and launched a new corporate website
  • Partnered with Safety & Security function to develop first corporate crisis playbook and trained key global staff o Trained extensively in crisis communications o Led communications response to various crisis incidents, including prolonged negative media and manufacturing crises
  • Positioned and effectively communicated divestitures and acquisitions to all stakeholders, including a multi-billion dollar transformational acquisition
  • Collaborated with corporate Governmental Affairs department to research, position and effect laws and regulations
  • Launched a full brand refresh, including brandline, supporting graphics and messaging
  • Researched, developed and implemented marketing and communications plans for all global business units and integrated plan for corporation; streamlined messaging and consistently positioned company in the market
  • Coordinated with and managed internal resources, graphic designers, videographers and other third party support groups to deliver professional media on time and on budget
  • Monitored and analyzed communications metrics, including campaign statistics, media reports, web usage data and social media statistics to develop and enhance marketing campaigns

Manager

Georgia Gulf Corporation
Atlanta, GA
03.2006 - 07.2010
  • Developed and implemented full public relations plan for growing company
  • Led Investor Relations function during a leadership change until new IR Director was hired; continued to lead financial communications post-transition
  • Led all media relations and training activities, including crisis communications
  • Directed governmental affairs efforts for corporation
  • Conducted brand audit; developed and implemented brand strategy
  • Designed and launched corporate website

Lobbyist

The Tatman Group, LLC
Baton Rouge, LA
05.2003 - 05.2006
  • Lobbied the Louisiana Legislature on behalf of clients
  • Developed communications strategies to effectively position issues to decision-makers
  • Managed a Political Action Committee, ensuring campaign finance law compliance
  • Worked on various successful political campaigns; including treasury work, event planning, and campaign finance reporting

Education

Master of Business Administration - Marketing and Entrepreneurship

Louisiana State University
May 2004

Bachelor of Science - English Education, English

Louisiana State University, Baton Rouge, Louisiana
1996 - 2002

Additional Information

  • Professional references available upon request.

Skills

Motivating Teams

Continuous improvements

Incidents management

Process Improvement

Community Engagement

Social Media Strategy

Creative Direction

Crisis Management

Reputation Management

Work Preference

Work Type

Full TimeContract Work

Work Location

On-SiteRemoteHybrid

Important To Me

Company CultureHealthcare benefitsPaid time offStock Options / Equity / Profit Sharing401k matchPaid sick leave

Timeline

Operations Communications & Philanthropy Leader - The Chemours Company
06.2022 - 09.2024
Total Rewards Communication Leader - THE DOW CHEMICAL COMPANY
05.2020 - 06.2022
Corporate Affairs Leader - THE DOW CHEMICAL COMPANY
12.2018 - 05.2020
Public Affairs Manager - THE DOW CHEMICAL COMPANY
09.2017 - 12.2018
Owner / Lead Strategist - Ashley Reid Company, LLC
07.2016 - 09.2017
Communications Director - Albemarle Corporation
2010 - 2016
Manager - Georgia Gulf Corporation
03.2006 - 07.2010
Lobbyist - The Tatman Group, LLC
05.2003 - 05.2006
Louisiana State University - Bachelor of Science, English Education, English
1996 - 2002
Louisiana State University - Master of Business Administration, Marketing and Entrepreneurship

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Ashley E. MendozaCommunications / Public Relations