Ashley E. Mendoza
Communications / Public Relations
Plaquemine,LA
Summary
Accomplished communications leader focused on creating strategies that support and advance
corporate reputation and growth
Strong people leader with high-energy management style; recognized for building effective
teams and elevating performance
Expertise in public affairs, investor relations, media relations, employee communications, crisis
management, M&A communications, and marketing communications
Experience in community development, philanthropy & volunteerism, investor and
governmental relations, and events management
Overview
21
21
years of professional experience
6
6
years of post-secondary education
Work History
Operations Communications & Philanthropy Leader
The Chemours Company
Wilmington, DE
06.2022 - 09.2024
- Create strategy for communicating with Chemours' 6200+ global employees with a goal of educating, dialoguing with and maximizing their engagement at work and in their communities
- Lead the design and implementation of modern tools to reach employees where they are, including mobile integration, AI-driven predictive modeling, and in-person toolboxes
- Implemented a campaign-style approach to internal communications focused on delivering strategic messaging at the right time to the right employees, cutting through noise, and maximizing performance
- Created key performance indicators and drove decision-based planning and effectiveness measurement
- Serve on task force created to evaluate, refresh and communicate updated corporate values
- Lead dedicated effort focused on reaching 75% of employee population that is located at manufacturing facilities without easy access to email or intranet
- Implement community engagement plans at manufacturing facilities, including community partnerships, paid & earned media, launching community advisory panels and philanthropy & volunteerism o Began by benchmarking reputation in each community o Designed plans with specific targets to boost reputation o Delivered an increase in reputation scores of >10% within the first 7 months
- Lead crisis communications and response for manufacturing sites
- Re-designed philanthropy mission and programs to broaden reach within communities and encourage increased employee participation
Total Rewards Communication Leader
THE DOW CHEMICAL COMPANY
Midland, MI
05.2020 - 06.2022
- Created strategy for effectively communicating Dow's Total Rewards offerings to employees
- Partnered with Human Resources to create a plan for targeting employees at the right times
- Created a platform and plan to provide ongoing education on the various Total Rewards programs and increase employee participation and pride
- Provided strategic counsel and developed messaging and plans related to various issues externally, including pension freeze and labor negotiations
Corporate Affairs Leader
THE DOW CHEMICAL COMPANY
Midland, MI
12.2018 - 05.2020
- Developed and implemented media relations strategy to tell the company's strategic, reputational and business story
- Built relationships with key media outlets and reporters to ensure the ability to share accurate information to inform articles
- Positioned company executives as strategic thought-leaders on various topics and issues
- Designed and executed strategic announcement plans to maximize reach and engagement, including local, trade, Top Tier and social media outlets
- Led global crisis communications
- Led internal & external communications for M&A transactions, including developing strategies to explain rationale for complex transactions to all stakeholder groups
Public Affairs Manager
THE DOW CHEMICAL COMPANY
, LA
09.2017 - 12.2018
- Served as key communications lead for leadership teams at 3 Gulf Coast manufacturing sites
- Provided counsel and developed strategy for reaching 2000+ employees
- Developed and implemented community relations plan demonstrating the company's value proposition and positioning it as a good neighbor in each community
- Developed and maintained constructive relationships with community leaders and organizations
- Served as primary spokesperson for sites along the U.S
- Gulf Coast and managed media relations and social media activities
Owner / Lead Strategist
Ashley Reid Company, LLC
Plaquemine, LA
07.2016 - 09.2017
- Served clients in multiple industries, including chemical manufacturing, education, sports & entertainment, food service, healthcare and government
- Developed communications plans, structured organizations and trained key staff
- Led external media relations efforts by developing proactive outreach plans to gain earned placements
Communications Director
Albemarle Corporation
Baton Rouge, LA
2010 - 2016
- Trusted communications advisor and writer for executive leadership team
- Led employee communications for 6000+ global employees o Led the development and launch of a new intranet o Led internal communications for key strategic initiatives, including quarterly and annual financial reporting, Sustainability reporting, M&A transactions and restructuring
- Served as main media contact for global corporation; including media planning and positioning; earned and paid media; and media response o Led the introduction of social media as a tool for communicating corporate and local messaging to various audiences o Designed and launched a new corporate website
- Partnered with Safety & Security function to develop first corporate crisis playbook and trained key global staff o Trained extensively in crisis communications o Led communications response to various crisis incidents, including prolonged negative media and manufacturing crises
- Positioned and effectively communicated divestitures and acquisitions to all stakeholders, including a multi-billion dollar transformational acquisition
- Collaborated with corporate Governmental Affairs department to research, position and effect laws and regulations
- Launched a full brand refresh, including brandline, supporting graphics and messaging
- Researched, developed and implemented marketing and communications plans for all global business units and integrated plan for corporation; streamlined messaging and consistently positioned company in the market
- Coordinated with and managed internal resources, graphic designers, videographers and other third party support groups to deliver professional media on time and on budget
- Monitored and analyzed communications metrics, including campaign statistics, media reports, web usage data and social media statistics to develop and enhance marketing campaigns
Manager
Georgia Gulf Corporation
Atlanta, GA
03.2006 - 07.2010
- Developed and implemented full public relations plan for growing company
- Led Investor Relations function during a leadership change until new IR Director was hired; continued to lead financial communications post-transition
- Led all media relations and training activities, including crisis communications
- Directed governmental affairs efforts for corporation
- Conducted brand audit; developed and implemented brand strategy
- Designed and launched corporate website
Lobbyist
The Tatman Group, LLC
Baton Rouge, LA
05.2003 - 05.2006
- Lobbied the Louisiana Legislature on behalf of clients
- Developed communications strategies to effectively position issues to decision-makers
- Managed a Political Action Committee, ensuring campaign finance law compliance
- Worked on various successful political campaigns; including treasury work, event planning, and campaign finance reporting
Education
Master of Business Administration - Marketing and Entrepreneurship
May 2004
Bachelor of Science - English Education, English
1996 - 2002
Additional Information
- Professional references available upon request.
Skills
Motivating Teams
Continuous improvements
Incidents management
Process Improvement
Community Engagement
Social Media Strategy
Creative Direction
Crisis Management
Reputation Management
Work Preference
Work Type
Full TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Company CultureHealthcare benefitsPaid time offStock Options / Equity / Profit Sharing401k matchPaid sick leaveTimeline
Operations Communications & Philanthropy Leader - The Chemours Company
06.2022 - 09.2024
Total Rewards Communication Leader - THE DOW CHEMICAL COMPANY
05.2020 - 06.2022
Corporate Affairs Leader - THE DOW CHEMICAL COMPANY
12.2018 - 05.2020
Public Affairs Manager - THE DOW CHEMICAL COMPANY
09.2017 - 12.2018
Owner / Lead Strategist - Ashley Reid Company, LLC
07.2016 - 09.2017
Communications Director - Albemarle Corporation
2010 - 2016
Manager - Georgia Gulf Corporation
03.2006 - 07.2010
Lobbyist - The Tatman Group, LLC
05.2003 - 05.2006
Louisiana State University - Bachelor of Science, English Education, English
1996 - 2002
Louisiana State University - Master of Business Administration, Marketing and Entrepreneurship
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