Ashley Hamrahi
Brooklyn,New York
Summary
New York-based storyteller with a knack for all things marketing. From brand strategies to editorial calendars, expertise is rooted in marrying art and science to achieve brand goals.
Overview
5
5
years of professional experience
Work History
Strategist, Marketing
FARRYNHEIGHT
08.2023 - Current
- Spearheaded development of strategic marketing plans (brand, content, influencer, and social) to achieve client KPIs
- Led as account supervisor across clients, acting as the primary point of contact for internal and external teams
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives
Manager, Brand & Social Marketing
FARRYNHEIGHT
04.2022 - 08.2023
- Drove over 300% growth on client channels by strategically innovating on content creation, tone of voice, and community management practices
- Collaborated with internal and external creative and copy teams to develop monthly editorial calendars for key client channels
- Established strong relationships with influencer partners, securing collaborations that achieved maximum ROI
Consultant, Social Media
BRANDON GOOD
01.2024 - Current
- Collaborated with client on editorial calendars, optimizing for a consistent and on-brand social media presence
- Advised on brand partnerships and branded content execution
- Researched the latest market trends and analyzed data to develop efficiencies and maximize reach
Manager, Brand Marketing
STATE OF GRIND
01.2021 - 04.2022
- Collaborated with product development teams to create and launch culturally relevant products on social media
- Managed photographers, videographers, and content creators on branded content capture and distribution
- Developed performance marketing strategies to optimize email/SMS marketing tactics and drive client KPIs
Associate Manager, PR & Influencer Marketing
FOOT LOCKER INC.
12.2020 - 01.2021
- Managed cross-functional projects, ensuring timely completion and alignment with organizational objectives
- Maintained a roster of 300+ influencers and creators to generate assets for omnichannel content marketing
- Spearheaded measurement and reporting for North America influencer marketing and PR programs
Coordinator, PR & Influencer Marketing
FOOT LOCKER INC.
05.2019 - 11.2020
- Implemented the organization's first influencer marketing strategy across North America brands
- Fostered and built relationships with 200+ influencers, celebrities, and media partners to achieve maximum ROI
- Led internal integration of affiliate marketing and influencer marketing across North America brands
Freelance Associate, Public Relations
FOOT LOCKER, INC.
12.2018 - 05.2019
- Founded and developed the first influencer marketing program for Foot Locker Inc.'s brand portfolio
- Organized and optimized earned media reporting (impressions) on a weekly, quarterly, and monthly basis
Education
Bachelor of Science - Public Relations
SYRACUSE UNIVERSITY
Syracuse, NY05.2019
Skills
- Brand Strategy
- Content Strategy
- Digital Marketing
- Social Media Marketing
- Influencer Marketing
- Communications
- Project Management
- Measurement & Reporting
- Microsoft Office
- Adobe Creative Suite
- Figma
- Klaviyo
- Shopify
Timeline
Consultant, Social Media
BRANDON GOOD
01.2024 - Current
Strategist, Marketing
FARRYNHEIGHT
08.2023 - Current
Manager, Brand & Social Marketing
FARRYNHEIGHT
04.2022 - 08.2023
Manager, Brand Marketing
STATE OF GRIND
01.2021 - 04.2022
Associate Manager, PR & Influencer Marketing
FOOT LOCKER INC.
12.2020 - 01.2021
Coordinator, PR & Influencer Marketing
FOOT LOCKER INC.
05.2019 - 11.2020
Freelance Associate, Public Relations
FOOT LOCKER, INC.
12.2018 - 05.2019
Bachelor of Science - Public Relations
SYRACUSE UNIVERSITY