Ashley L Waterman
Middleton,MA
Summary
A high performing sales executive professional with extensive success in the luxury fragrance and beauty industry. Exceptional mentor and coach with inherent leadership abilities to recruit, develop, and retain top talent effectively managing a team throughout multiple specialty and department store accounts across 5 states. Excellent communication, interpersonal, and negotiation skills with result - driven and proven business judgment maximizing sales and leveraging industry expertise to secure new business and maximize opportunities.
Overview
15
15
years of professional experience
Work History
Sales & Training Executive
Bulgari Corporation Of America
07.2018 - Current
- Created and executed account strategies to make/exceed sales plans.
- Achieved and exceeded yearly sales targets.
- Identified sales growth opportunities by identifying and staffing new accounts.
- Executed successful budget planning with both freelance budget as well as travel and expense budget.
- Hire, train, schedule, manage, coach and develop all freelance team.
- Host training sessions with key retailers as well as team for new product launches and/or touchbases as needed.
- Weekly/monthly sales recaps and reports.
- Leverage relationships within retail partners to negotiate and optimize best space and location within retail accounts.
- Enhance team productivity by implementing interactive and engaging training sessions.
- Developed and implement comprehensive training program to increase employee productivity and morale.
- Collaborate with other departments to align training programs with organizational goals and objectives.
- Provide coaching and mentoring to employees.
- Facilitate virtual, in-person and blended learning sessions.
- Optimize budget allocation for learning resources to maximize return on investment in employee development initiatives.
- Conduct orientation sessions and organized on-the-job training for new hires.
Creed Brand Ambassador
Bloomingdale’s
10.2017 - 07.2018
- Strengthened relationships with retail partners by providing exceptional support, education, and communication on products and promotions.
- Provided exceptional customer service to drive satisfaction.
- Worked with team to achieve sales goals for products.
Regional Artist
Trish McEvoy
09.2016 - 09.2017
- Provide and maximize sales at each specialty door assigned to daily
- Assist counter managers with support daily and as needed for events
- Provide educational and training support to assigned store locations
- Help drive sales and achieve overall sales goals
- Responsible for submitting detailed weekly reports
- Act as key liaison between accounts and NY corporate offices as needed
- Ensure consistency with education and lessons
- Build relationships with store teams and leadership partners.
Market Trainer
Hourglass Cosmetics
02.2016 - 10.2016
- Provide sales support and event support for assigned retail doors including Blue
- Mercury and Sephora stores
- Educate and train cast members on new products
- Recap product knowledge to cast members as needed
- Color match clients as needed
- Act as liaison between stores and Account Executive
- Responsible for daily recaps and weekly time sheet reporting.
Business Manager
Yves Saint Laurent, Nordstrom
07.2015 - 07.2016
- Achieved sales goals through effective communication and demonstration of products.
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Implemented visual merchandising strategies to attract customers and promote featured products.
- Interacted well with customers to build connections and nurture relationships.
Counter Manager
Laura Mercier, Lord & Taylor
04.2014 - 07.2015
- Achieved sales goals through effective communication and demonstration of products.
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Implemented visual merchandising strategies to attract customers and promote featured products.
Senior Hair Stylist/Salon Mentor
Pure Salon and Spa
10.2010 - 03.2014
- Provided staff coaching, mentoring, and consultation to enhance performance and professional development.
Education
Cosmetology License -
Empire Beauty School
2010
Certified Fragrance Specialist -
The Fragrance Foundation
2020
Skills
- Knowledge of Industry Standards
- Business Development and Planning
- Account Management
- Sales Strategies Implementation per accounts
- Identified, developed, and executed business growth opportunities within territory
- Executive Leadership
- Lead and Coach by example
- Sound analytical and organizational skills
- Agile and able to manage multiple projects simultaneously and timely
- Flexibility to travel as needed
- Strong communication skills
- Ability to engage, collaborate, and develop relationships
- Territory Management
- Customer Relationship Management (CRM)
- Business development and planning
- Strong relationships
- Interpersonal Skills
- Sales expertise
- Business Development
- Staff Management
- Account oversight
- Strategy implementation
- Market development
- Sales target monitoring
- Budget Management
- Goals and performance
- Performance Tracking
- Sales proficiency
- Customer Relationship Management
- Strategic selling
- Customer Service
- Written and verbal communication
- Relationship building and management
- Client Relationship Building
- Strategic thinker
- Coaching and Mentoring
- Training facilitation
- Exceptional communicator
- Performance Metrics
- Critical Thinking
- Relationship Building
- Coaching and Development
- Strategic Planning
- Employee Interviewing experience and skills
Accomplishments
Achieved and exceeded yearly sales targets year over year in 2019, 2021, 2022, and 2023.
Timeline
Sales & Training Executive
Bulgari Corporation Of America
07.2018 - Current
Creed Brand Ambassador
Bloomingdale’s
10.2017 - 07.2018
Regional Artist
Trish McEvoy
09.2016 - 09.2017
Market Trainer
Hourglass Cosmetics
02.2016 - 10.2016
Business Manager
Yves Saint Laurent, Nordstrom
07.2015 - 07.2016
Counter Manager
Laura Mercier, Lord & Taylor
04.2014 - 07.2015
Senior Hair Stylist/Salon Mentor
Pure Salon and Spa
10.2010 - 03.2014
Cosmetology License -
Empire Beauty School
Certified Fragrance Specialist -
The Fragrance Foundation
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