Ashley M Willis
Saint Joseph,MI
Summary
Seeking an opportunity to capitalize on Customer Service, Sales and Sales Training experience to drive successful consumer-insights based product launch strategy. Motivated by elevated responsibility and innovative problem-solving opportunities.
- Focused Sales Trainer offering advanced knowledge of sales team development and mentorship illustrated over [Number] years of superior [Type] industry performance. Organized and attentive to detail with aptitude for training document creation and program management.
Overview
10
10
years of professional experience
Work History
Senior Sales Trainer
Sales Enablement
Benton Harbor, MI
05.2018 - Current
- Whirlpool Forward Lead: Led Cross-functional planning to deliver engaging experiences in alignment with Senior Leadership Business Priorities. Led planning meetings, product logistics, entertainment activities and rotation planning.
- Buy Fair Training Lead Coordinated with R&B leadership to deliver engaging pre-show and in-booth training experiences. Tailored content around margin optimizing product and sheltered models, prioritizing R&B account needs.
- Launch Business Team Support Engaging in LBT and MLR meetings with exposure to market and flooring insights, brand messaging and claims development. Supported Launch Business Teams with Go to Market and Sales Training Asset planning and development.
- Real Whirled Training Lead: Serve as product expert, trainer and mentor in development of Real Whirled Leadership Development Program participants. Coordinated facilitation planning, scheduling and product logistics for greater Sales Enablement Team. Leading full overhaul of the Real Whirled Training program for Summer 2022.
Associate Sales Training Manager
Sales Enablement
Benton Harbor, Michigan
08.2017 - 05.2018
- Whirlpool on Tour 2018: Content & Logistics Lead: Tailored content to Lowes and R&B channel priorities used to train 2900 sales associates across the country. Surveyed participants indicated a 10% increased brand advocacy shift. Optimized prop and swag logistics, using only 16% of budget allotted, saving $13,000.
- Field Brand Trainer Content Development: Developed process for materials requests for Field Brand Trainer cluster trainings and major events. Created bank of field training assets to allow timely delivery of legally approved materials with consistent, brand-driven messaging and accurate industry insights.
Field Brand Trainer: NorthEast Region
Sales Enablement
Jersey City, NJ
07.2015 - 08.2017
- Winners Circle 2016 - Field Brand Trainer of the Year
- Sales Execution and R&B Support Worked closely with regional MMs, JAMMs and SERs to understand priorities and growth opportunities within each account including: PC Richard & Son, Ferguson, Karl's, as well as Big Box Accounts.
- Luxury Product Immersive Experiences Executed immersive product trainings at the JennAir Showroom to Real Estate Groups, Heavy Builder Accounts & Top Performing R&B accounts throughout NorthEast region.
- Account and Training Analytics Used SMART and TOPPS programs to seek training opportunities within each training account as well as analyze sales data to measure impact of trainings.
Sales Development Representative: Pittsburgh South
Sales Execution
Pittsburgh, Pennsylvania
03.2014 - 07.2015
- Big Box & NECO Account Support Focused on driving sales at NECO & Big Box Accounts through developing sales associate product advocacy, product detailing and POP execution, and winning incremental flooring positions and suite displays in NECO accounts.
Customer Service Lead: Single Point of Contact
Trade Consumer Support
Saint Joseph, Michigan
08.2013 - 02.2014
- Escalated Trade Consumer Issue Resolution Worked directly with Market Managers, District Service Managers, Distribution Centers and R&B accounts to approve and process product expedites and exchanges to maintain a positive business experience for our trade partners
Customer Service Lead: Executive Team
Customer Experience Center
Benton Harbor, Michigan
08.2012 - 08.2013
- Responded to Escalated Customer Feedback via written and phone correspondences. Developed first-hand understanding of customer quality expectations and grievances. Ingrained customer-first foundation for decision making within each role I've taken throughout my career.
Education
Bachelor of Arts - International Business & Marketing
Grand Valley State University
Allendale, Michigan2010
Paris Internship & Study Abroad Program -
Boston University
Paris, France2008
Skills
- Field Trainer of the Year 2016
- Unsurpassed Product Knowledge
- Engaging Product Pitch Delivery
- Project & Event Team Management
- Whirlpool Corp Brand Fluent
- Launch Business Team Experience
Timeline
Senior Sales Trainer
Sales Enablement
05.2018 - Current
Associate Sales Training Manager
Sales Enablement
08.2017 - 05.2018
Field Brand Trainer: NorthEast Region
Sales Enablement
07.2015 - 08.2017
Sales Development Representative: Pittsburgh South
Sales Execution
03.2014 - 07.2015
Customer Service Lead: Single Point of Contact
Trade Consumer Support
08.2013 - 02.2014
Customer Service Lead: Executive Team
Customer Experience Center
08.2012 - 08.2013
Bachelor of Arts - International Business & Marketing
Grand Valley State University
Paris Internship & Study Abroad Program -
Boston University
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