Ashley M. Dominick
Pittsburgh,PA
Summary
Writer/editor/storyteller with 10+ years of experience bringing brand voice to life across marketing channels & a somewhat problematic weakness for adoptable dogs.
Overview
9
9
years of professional experience
Work History
Associate Creative Director - Copy & Brand Voice
American Eagle Outfitters, Inc
09.2021 - 04.2023
- Led team of writers & editors in creating forward-thinking, culturally relevant, brand-appropriate copy for 8+ years.
- Collaborated with fellow creative leaders & cross-functional partners to strategize & bring to life each season's campaign (~15 per year).
- Presented concept & storytelling strategy for each campaign to Chief Marketing Officer & company executives.
- Directed copy team in seeing each season's campaign to completion across all digital & print channels.
- Worked closely with Director of Social Media to strategize messaging & oversee continuity of brand voice across social channels.
- Developed the style guides used by & oversaw the hiring, training & direction of all writers.
- Partnered with cross-functional leaders & partners to consistently revamp & streamline workflow processes as needed.
Senior Copywriter
American Eagle Outfitters, Inc
05.2015 - 09.2021
- Created branded copy for all digital, print & international marketing channels.
- Served as de facto copy team leader throughout 5+ year period of marketing leadership turnover.
- Cultivated & evolved a culturally relevant, brand-appropriate point of view through careful analyzation of customer research & demographic data.
- Oversaw writing/editing/approval of all social media messaging.
- Collaborated closely with dozens of cross-functional teams to meet organizational deadlines & ensure cohesive, error-free branding at go-live.
Copy Editor
ModCloth
02.2014 - 04.2015
- Edited & finalized team's work to ensure copy was error-free in content, context & brand-appropriateness.
- Trained new writers & led effort to maintain & cultivate the brand's distinctive voice.
- Crafted unique product names & narrative descriptions for apparel, shoes, intimates, accessories & home décor.
- Drove targeted traffic by incorporating SEO-friendly copy & relevant keywords for each product.
Education
Master of Business Administration -
Point Park University
Pittsburgh, PA12.2012
Master of Arts - Journalism And Mass Communications
Point Park University
Pittsburgh, PA12.2012
Skills
- Creative Direction & Strategizing
- Team Leadership & Development
- Concept Pitching & Campaign Creation
- Process Management & Improvement
Timeline
Associate Creative Director - Copy & Brand Voice
American Eagle Outfitters, Inc
09.2021 - 04.2023
Senior Copywriter
American Eagle Outfitters, Inc
05.2015 - 09.2021
Copy Editor
ModCloth
02.2014 - 04.2015
Master of Business Administration -
Point Park University
Master of Arts - Journalism And Mass Communications
Point Park University