Ashley Findlay
Minneapolis,MN
Summary
Executive Professional - Experienced in training and mentoring new team members, management, and problem-solving expertise. Deadline oriented and adept in implementing new strategies, while leveraging skills and tools to drive team success, contributing to bottom line organizational growth.
Overview
10
10
years of professional experience
Work History
Sales & Development Director
Minnesota Women's Press
04.2020 - Current
- Throughout tenure, cultivated nearly $1,000,000 in total print and digital sales
- Prospected potential advertising clients, underwriters, event sponsors, and business partnerships
- Lead team contributor with strong organizational capabilities in FileMaker Pro, Constant Contact, and AdSanity
- Development and execution of mass email campaign using ‘Constant Contact’ based on current, past, and prospective clients advertising needs
- Strategic partner in planning multiple events including critical communications, vendor organization, and coordinating key stakeholder sponsorships
- Maintained high-profile/established clients, while procuring new clientele, securing long and short-term contracts
- Strategic partner of media kit creation from 2021–2025, implementing industry standards, readership demographics, and client’s essential and tailored needs
- Researched and developed key readership demographic information to determine untapped local businesses sharing similar values and vision
Public Relations & Marketing Intern
The Borgen Project
09.2018 - 05.2019
- Independently created a campaign and various materials that promoted The Borgen Project’s mission of raising public awareness of global poverty and ways to get involved including flyers, pamphlets, stickers, and social media content
- Fundraised over $700 through outreach and hosting fundraising events
- Author and publisher of five articles pitched to national and international media, including magazines, radio, social media, and newspapers weekly
- Conducted research and collected data related to global poverty and foreign aid to generate new social media content; educational graph creation; new pitch angle creator for articles and outreach
- Website communication creator to mobilize the public on masse to email their Congressional leaders, supporting poverty-reducing legislation through The Borgen Project
Supervisor
Old Southern BBQ
05.2017 - 01.2018
- Cultivated customer experiences of exceptional food and service
- Adapted to in-house inventory, scheduling, and financial software
- Solution Concierge to guest concerns and complaints
- Assigned staff posts and designated duties
- Effectively led and motivated up to 10 employees through the implementation of in-house training
- Partnered with clientele to build personalized catering orders for large-scale events
Education
Marketing & Sales A.A.S - Sales & Marketing
Hennepin Technical College
Eden Prairie, MN12.2019
Army National Guard 2008, 2009 Honorable Discharge
Skills
- Digital Marketing Certification in Stukent Mimic Pro
- 8 years advertising and customer sales experience
- Strategic research and development
- Fundraising and event planning
- Awareness-focused marketing
- CRM Experience (FileMaker)
- Microsoft Office Suite
- 15 years of customer service
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
“We don’t see things as they are, we see them as we are."
Anaïs Nin
Timeline
Sales & Development Director
Minnesota Women's Press
04.2020 - Current
Public Relations & Marketing Intern
The Borgen Project
09.2018 - 05.2019
Supervisor
Old Southern BBQ
05.2017 - 01.2018
Marketing & Sales A.A.S - Sales & Marketing
Hennepin Technical College
Army National Guard 2008, 2009 Honorable Discharge
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