Ashley Nicole Garrison
Westfield,USA
Summary
Dynamic and results-driven leader with a proven track record of innovation and cross-functional team success. A passionate change-agent and strategist, skilled in all aspects of revenue operations—including pipeline optimization, territory mapping, and precise forecasting—to drive growth and maximize efficiency. Known for consistently delivering significant process improvements, elevating operational efficiency, and inspiring teams toward high-impact results.
Overview
16
16
years of professional experience
Work History
Vice President, Marketing and Sales Development
Baker Hill
Carmel, IN
11.2023 - Current
- Developed marketing team framework defining roles and responsibilities.
- Enhanced efficiency and turnaround time by developing a comprehensive ticketing process within Salesforce.
- Rolled out quarterly newsletters targeting clients and staff.
- Developed a comprehensive product launch strategy impacting multiple departments.
- Elevated website conversion rate by 27%, utilizing tailored persona communication.
- Achieved a 22% year-over-year growth in LinkedIn followers employing Social Selling tactics.
- Orchestrated ShowPad redesign, Bakerhill.com relaunch, Baker Hill University LMS project, Klue competitive intel program
Director, Sales Development and Operations
Baker Hill
Carmel, IN
04.2021 - 11.2023
- Directed the sales development and operations functions, increasing win-rates and resulting in double-digit New Logo growth
- Enhanced pipeline growth by 5X using targeted and personalized campaigns.
- Co-led SalesForce Optimization Project to improve usage across departments and identify unused fields and inaccurate data to drive greater cross-functional collaboration and efficiency.
- Worked with developers to create a custom pricing model inside of SalesForce that would accomodate unique pricing model by bank asset size and portfolio tier.
- Trained sales team members on various tech stacks including ZoomInfo, Chorus, SalesLoft, ShowPad, and Klue
- Created multiple dashboards and reports inside of SalesForce and using excel to create dynamic content for executive and board meetings
- Played a key role in collecting and analyzing data for Baker Hill's acquisition.
Manager, Sales Development Team
Baker Hill
Carmel, IN
05.2020 - 04.2021
- Enhanced team member performance through use of strategic and tactical approaches, motivational coaching and training.
- Led team meetings and one-on-one coaching sessions to continuously improve performance.
- Implemented process improvements, resulting increased Sales Qualified Leads and ultimately New Logo revenue
- Established and monitored KPIs to evaluate performance and identify areas for improvement.
- Directed recruitment, hiring, and training of new staff members.
Inside Sales Manager, Salesforce.com Administrator
Standard Locknut, LLC
07.2018 - 05.2020
- Planned, designed, and implemented Salesforce.com CRM across multiple departmental functions to improve customer intimacy and organizational transparency.
- Created Sales Partner Community on the Salesforce.com platform to improve business partner relationships
- Developed core business KPI’s to manage the day-to-day operations of the Inside Sales Team
- Empowered employees to develop new quoting tools for custom, machined housings to reduce touchpoints and improve customer responsiveness
- Structured team for business continuity, redundancy, and seamless customer experience
- Launched several successful sales campaigns resulting in reduction of excess inventory
Operations, Inside Sales, & Analytics Manager
Ledvance, LLC (Formerly Osram Sylvania)
Westfield, IN
07.2008 - 07.2018
- Grew from front-line customer service account manager for national accounts to team leader to team supervisor to team manager to global team manager to operational team leader over 10 year career
- Salesforce.com Administrator responsible for maintenance of current workflows, continuous improvement, and reporting
- Key Business Analyst responsible for running, reviewing, reporting, and presenting data cross functionally
- Director of Training and Quality ensuring suitable training documentation, training plans, and quality
- Leader of the Inside Sales Team responsible for the creation of effective call campaigns and business strategies
- Led Phase In/Phase Out Product Life Cycle Lean Event reducing lost business by an estimated $6 million per year
- Lean Leader and Process Improvement Expert
- Sharepoint Designer and Administrator
- Attended 3-week Advanced Executive Leadership program in Munich, Germany
- Identified as “Top Talent” by Senior Management and Talent Acquisition
- Chosen as one of 55 “High Potential Employees” in the Organization to meet with VP of Human Resources
- Appointed an Osram Excellence Process Coach to facilitate lean concepts and processes throughout the business
- Served as ISO 9001:2008 Internal Auditor (Certified ISO Lead Auditor 9/23/2011)
Education
Bachelor of Arts - Sociology
Indiana University, Bloomington
Bloomington, IN03.2007
Skills
- Salesforce Platform Management
- Data Analysis and KPI Tracking
- ICP Development and Territory Mapping
- Pipeline and Opportunity Management
- Cross-Functional Team Leadership
- Competitive Analysis
- Tech stack experience, including ZoomInfo, SalesLoft, ShowPad, and Klue
- New Business Development
- Client Retention
Accomplishments
- TechPoint Tech 25 Award – Class of 2023
Issued by TechPoint and the Indianapolis Business Journal
Recognized as one of 25 exceptional performers in Indiana's tech sector, awarded to individuals who are instrumental in growing tech companies like Baker Hill. Honored for outstanding contributions to business strategy, process improvements, and leadership in business development, demonstrating exemplary professionalism, work ethic, and community involvement. - Outstanding Contributor of the Year – 2023 & 2022
Issued by Baker Hill
Awarded at Baker Hill’s annual SKO for individual contributions and team achievements in 2022 and 2023. Recognized for enhancing operational performance within the sales and marketing teams by revamping inefficiency processes, developing smarter pipeline reporting, and implementing Salesforce across sales and marketing functions. - USC Sales Support of the Year – 2016
Issued by Ledvance, LLC
Acknowledged for consistent excellence in customer focus, creativity, and commitment to quality. Selected for outstanding cooperation, results orientation, and delivering win-win solutions within the sales support team. - NAFTA Sales Support Person of the Year – 2012
Issued by Osram Sylvania
Honored for exemplary contributions to customer satisfaction, operational efficiency, and responsiveness. Recognized for impactful collaboration and dedication to high standards in the NAFTA trade channel.
References
References available upon request.
Timeline
Vice President, Marketing and Sales Development
Baker Hill
11.2023 - Current
Director, Sales Development and Operations
Baker Hill
04.2021 - 11.2023
Manager, Sales Development Team
Baker Hill
05.2020 - 04.2021
Inside Sales Manager, Salesforce.com Administrator
Standard Locknut, LLC
07.2018 - 05.2020
Operations, Inside Sales, & Analytics Manager
Ledvance, LLC (Formerly Osram Sylvania)
07.2008 - 07.2018
Bachelor of Arts - Sociology
Indiana University, Bloomington
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