Ashley Vanessa Magdaleno

• Community Engagement & Social Responsibility: Spearheaded initiatives that resulted in a 51% show rate for community tickets, with a 19% increase in attendance for Kids Night Out. Organized and managed 35 Cats Care Volunteer opportunities, facilitating over 27 Street Team events that enhanced fan interaction and brought in 717 check-ins, with 97% being new to the database.
• Program Development & Management: Directed the Dinger’s Kids Club, driving revenue growth from $24,394 in 2022 to $29,702 in 2023, with a 19% increase in membership attendance. Managed a ticket donation program targeting Title 1 schools, non-profits, and youth sports organizations, ensuring access for underrepresented groups.
• Diversity & Inclusion Initiatives: Developed and managed Hispanic Heritage Nights, collaborating with the Sacramento Hispanic Chamber of Commerce and local Hispanic businesses. Created inclusive game-day experiences with culturally relevant themes, music, and promotions, including the popular "El Grito."
• Digital Marketing & Community Outreach: Ranked in the top 12 of MiLB for website performance in 2023. Provided Spanish translations featured on major platforms such as The Athletic, San Francisco Giants YouTube, and Fox40, ensuring Spanish-speaking fans had a comfortable and engaging experience.
• Leadership & Committee Involvement: Actively contributed to internal committees focused on diversity, equity, and inclusion (DEI) and community representation, such as WSN (Kings and River Cats), and the Fun Committee.

Los Angeles Dodgers & Chicago White Sox
Spring Training,

• Social Media Strategy & Fan Engagement: Increased Facebook engagement by 95.3% and Instagram following by 146.3% during a challenging MLB 40-Man Lockout. Created content that maintained fan engagement, including the launch of a TikTok account and the first-ever viral photo of Joe Kelly in a White Sox uniform.
• Fan Experience & Promotion Management: Interviewed, hired, and managed 17 fan promotion interns, developing an employee handbook and scheduling shifts. Served as an in-stadium host, engaging fans and enhancing the game-day experience.

• Bilingual Communications & Social Media Management: Managed all Spanish translations and communications for the Arizona Fall League, ensuring inclusive messaging and engagement. Increased social media following by 40% through strategic content creation and real-time game updates.

• Content Strategy & Community Building: Streamlined social media strategy for a niche, female-driven sports content website. Increased user acquisition, reader engagement, and merchandise sales through targeted social media campaigns and engaging content.
• Partnership Development: Supported partnerships with a baseball apparel company, leading co-fundraising campaigns that drove purchases, increased media attention, and established future opportunities.

• Operations Support & Community Engagement: Assisted in managing the training, audio, and game production needs of the San Diego Padres and their minor league affiliates. Conducted facility tours for fans and clients, enhancing community relations and fan experience.

• Broadcast Production & Bilingual Communication: Supported the production of San Francisco Giants MLB radio broadcasts, managing content development and live interviews, and ensuring engaging and culturally relevant broadcasts for Spanish-speaking audiences.

• Social Media Growth & Fan Engagement: Increased social media following by 30% through creative content and real-time game updates. Contributed to enhancing fan experience during the All-Star Game and postseason events.

• Event Planning & Community Outreach: Led event marketing and planning for social, community, and service events, driving recruitment and overseeing the development and distribution of marketing collateral, including newsletters, flyers, and social media.

• Journalism & Broadcast Reporting: Produced sports articles and managed social media coverage for live games. Led reporting and content development for television broadcasts, coordinating with segment producers and ensuring attractive visual and written content.

• Multimedia Production & Marketing Strategy: Managed all aspects of photo, video, and multimedia production for social media outlets. Partnered with marketing leaders to establish effective content strategies that enhanced brand visibility and engagement.

• Marketing Campaigns & Customer Engagement: Planned and marketed promotional events for a retail store, leading to increased online engagement, lead generation, and sales. Redesigned marketing campaigns and established new social media strategies.