Ashli Folkes
Summary
Innovative and passionate Program Manager with 3 years of experience and a proven track record of strategically guiding organizations to reach goals. Adept in overseeing the progress of operations, and monitoring cross-company projects. Experienced in leading staff members and evaluating project progress to achieve results in a timely manner.
Overview
11
11
years of professional experience
Work History
Content Creator & Influencer
YouTube
02.2013 - Current
- Successfully grew a YouTube channel with over 7,026 subscribers and garnered more than 578,873 views to date.
- Leverage SEO keywords through Google Analytics to craft targeted video content tailored to specific niches, leading to significant increases in engagement.
- Cultivates and manages all YouTube content publishing and brand deal negotiations
- Collaborates with various brands (Dossier, PinchMe, Duvolle, UniceHair) on their social media marketing campaigns to attract new consumers.
- Actively contribute as a member of the YouTube Partner Program, leveraging expertise to foster a vibrant online community
Program Manager to CEO
SNP Communications
08.2022 - 07.2023
- Orchestrated logistics for both in-house operations and external meetings, resulting in a 20% increase in meeting efficiency
- Produced over 500+ program materials and resources, leading to a 15% enhancement in stakeholder engagement by effectively conveying program activities and outcomes
- Consistently achieved program objectives and milestones within specified timelines, leading to a 10% increase in program effectiveness through strong project management skills and effective coordination
- Successfully oversaw and adhered to the marketing content calendar, ensuring the on-time delivery of all projects, resulting in a 95% adherence rate
- Initiated and facilitated quarterly in-house interviews, leading to the generation of fresh themes that drove content creation, resulting in a 30% increase in content engagement
- Proactively managed interactions and engagements across social media platforms, including LinkedIn and Instagram, fostering and nurturing valuable relationships.
Assistant Press Secretary to Assembly Speaker
NYS Assembly
09.2019 - 08.2022
- Delivered strategic on-camera statements for the Assembly Speaker, overseeing media inquiries and effectively managing communication between stakeholders, ensuring coherent and consistent messaging
- Directed the coordination and execution of high-stakes press briefings, managing logistics and materials for journalists, fostering well-structured and productive media interactions aligned with project objectives
- Crafted and strategically curated statements, hearing notices, quotes, and talking points, aligning communication with project milestones and organizational goals.
Media Specialist & Researcher
NYS Assembly
12.2018 - 08.2019
- Lead the production of all social media creative content, including video editing, photo enhancement, and graphic design, resulting in a doubling of the NYS social media audience
- Curated high quality, compelling content across various social media platforms, including Facebook, Instagram and X (Twitter)
- Coordinated and developed media and social media strategies that met acquisition and engagement goals across all social media platforms
- Tracked audience growth and retention by using algorithmic language and visual media tools.
Education
Communications, Minor in Business -
The State University of New York At Albany
05.2019
Skills
- Stakeholder Management
- Leadership and Team building
- Planning and Resource Management
- Content Development
Programs
Microsoft Suite, Google Suite, Canva, Salesforce, Slack, Jira, Confluence, Asana
Languages
Jamaican Patois
Timeline
Program Manager to CEO
SNP Communications
08.2022 - 07.2023
Assistant Press Secretary to Assembly Speaker
NYS Assembly
09.2019 - 08.2022
Media Specialist & Researcher
NYS Assembly
12.2018 - 08.2019
Content Creator & Influencer
YouTube
02.2013 - Current
Communications, Minor in Business -
The State University of New York At Albany