Ashli Griswold

• Highly motivated and results-driven Marketing and Event Director with a proven track record of success in driving customer acquisition and building strong relationships
• Developed and executed comprehensive marketing strategies to drive customer acquisition and increase brand visibility across all four restaurant locations
• Cultivated and maintained strong relationships with loyal guests, ensuring exceptional customer satisfaction and fostering repeat business
• Successfully managed and maintained all social media platforms, engaging with followers and generating compelling content to enhance brand presence and customer engagement
• Utilized Triple Seat event management software to book and coordinate events for both physical restaurants and the food truck, ensuring seamless execution and customer satisfaction
• Implemented innovative guerrilla marketing tactics to establish partnerships with local businesses and offices, expanding the brand's reach and driving foot traffic to the restaurants
• Demonstrated exceptional leadership skills by managing restaurant operations when needed, ensuring smooth and efficient workflow
• Collaborated directly with the owner, director of operations, and chief kitchen officer, aligning marketing initiatives with business goals and objectives
• Leveraged digital marketing strategies on a daily basis to entertain and engage current customers, enhancing their overall experience and loyalty
• Worked closely with the controller to monitor and manage budgets, ensuring financial targets were met
• Handled invoicing and project/event finalization, ensuring accuracy and timely delivery
• Proactively attended various events to promote and establish the brand's newest location, further increasing its visibility and customer base
• Utilized strong administrative skills to optimize the usage of applications such as Toast, Popmenu,
• ShiftNotes, and Triple Seat, maximizing their efficiency and effectiveness.
• Developed campaigns and specific marketing strategies for clients.
• Conducted research to analyze customers' behavior, preferences and purchasing habits.
• Completed in-depth reviews of market conditions and customer preferences.
• Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
• Monitored social media questions and comments and appropriately responded.
• Maintained inventory of marketing literature, archive files and sample files.
• Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
• Collaborated closely with graphic designers, subject matter experts (SMEs) and technical staff to produce compliant, on-time proposals.
• Identified appropriate marketing channels and target customers for campaigns.
• Wrote engaging and successful marketing, advertising, and website copy.

• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Recruited and selected top talent for sales, management, and lead generation positions
• Developed and delivered comprehensive training programs for new hires
• Managed recruitment, training, and onboarding processes
• Personally conducted sales appointments and generated leads through targeted outreach efforts
• Qualified potential clients and secured financing through multiple lenders
• Ensured completion of contracts, permits, and net metering agreements for each sale
• Collaborated with CEO, CFO, and CSO to develop new business models and training methods
• Oversaw team of representatives across multiple locations
• Provided ongoing support to team members to help them meet targets and achieve goals
• Handled HR and payroll responsibilities
• Managed travel arrangements and accommodations for blitz business models
• Maintained a high level of professionalism and attention to detail
• Acted as a resource for representatives, offering support and answering questions
• Utilized leadership, sales, and business strategy skills to drive company success.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Coached employees in successful selling methods and encouraged cross-selling to drive revenue.

Skills:

• Met with clients, delivering presentations, and educating on product and service features and offerings.
• Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
• Recruited and hired top-level talent to add value and expertise to sales department.
• Recruitment and talent acquisition
• Training and development program design and delivery
• Sales strategies and tactics
• Solar technology knowledge
• Lead generation and outreach
• Client qualification and financing
• Contract and agreement management
• Business growth and strategy development
• Team management and supervision
• HR and payroll administration
• Travel coordination and logistics management
• Attention to detail and professionalism
• Strong communication and interpersonal skills
• Leadership and mentoring abilities
• Problem-solving and decision-making skills
• Goal setting and achievement
• Adaptability and flexibility in a dynamic work environment
  

• Identified appropriate marketing channels and target customers for campaigns.
• Wrote engaging and successful marketing, advertising, and website copy.
• Developed campaigns and specific marketing strategies for clients.
• Conducted research to analyze customers' behavior, preferences and purchasing habits.
• Conduct Zoom meetings to present company offerings and assist clients with credit challenges
• Extract leads from brokers, loan officers, real estate agents, and mortgage professionals
• Develop and maintain strong relationships with referral partners
• Create social media content and email campaigns on various platforms
• Possess deep understanding of the mortgage industry, loan types, interest rates, and credit impact on home buying
• Manage an 18-person team, including approving time cards and providing guidance and training
• Attend revenue and strategy meetings, collaborate with executive team on protocols and strategies
• Progressed from Credit Advisor to Director of Broker Relations, Assistant Manager, and now POD Manager
• Utilize Salesforce to build reports, create dashboards, and optimize team performance
• Develop strong sales and communication skills
• Leadership and management abilities
• Relationship building and networking skills
• Marketing and content creation expertise
• Knowledge of mortgage industry regulations and processes
• Analytical and data auditing skills
• Adaptability in a dynamic work environment
• Problem-solving and decision-making abilities
• Completed in-depth reviews of market conditions and customer preferences.
• Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
• Updated social media platforms with latest news and corporate details.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Monitored trends in social media, industry, and competitive landscape to create new material.
• Updated customer database and generated lists and counts for direct marketing projects.
• Shadowed senior personnel on complex marketing pursuits to build skills set.
• Strong presentation and communication skills
• Goal-oriented and results-driven mindset
• Continuous learning and professional development

Skills:

• Sales presentation and negotiation
• Relationship building and networking
• Lead generation and prospecting
• Social media marketing and content creation
• Email campaign management
• Mortgage industry knowledge
• Understanding of different loan types and interest rates
• Credit analysis and assessment
• Team management and supervision
• Time management and task prioritization
• Strategic planning and goal setting
• Salesforce and data analytics
• Report generation and data auditing
• Communication and interpersonal skills
• Leadership and mentoring abilities
• Problem-solving and decision-making skills
• Adaptability and flexibility in a dynamic work environment
• Attention to detail and accuracy
• Continuous learning and professional development

• Served high customer volumes during special events, nights, and weekends.
• Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.
• Kept bar presentable and well-stocked to meet customer needs.
• Followed alcohol awareness procedures for preventing excessive guest intoxication.
• Handled simultaneous customer, team, and business needs while avoiding unnecessary delays or errors.
• Adhered to state laws regarding alcoholic beverage services and customer regulations.
• Trained new bartenders on drink preparation, product promotion, garnish preparation, and sanitation protocol.
• Upsold menu items to customers, driving up per sale revenues and maximizing profits.
• Organized bar inventory and storage procedures to keep stock within optimal levels and meet expected customer demands.
• Obtained cash bank and stocked service bar to prepare for operation.
• Followed strict recipes and drink measurements to minimize product used.
• Explained daily specials and beverage promotions to exceed daily sales goals.
• Crafted special drink and cocktail menu items for seasonal offerings.
• Assisted with bussing tables and cleaning up spills.
• Monitored food and beverage supplies, assisting with restocking when needed.
• Provided attentive service and proactively assessed guest needs.
• Assisted wait staff with timely food delivery and guest requests.
• Arranged tables and chairs for special occasions and events.
• Addressed customer complaints and inquiries to verify satisfaction.
• Monitored dining room inventory and replenished as necessary.
• Greeted customers and provided menus upon arrival to dining room.
• Demonstrated exceptional leadership abilities and team management skills
• Oversaw employees including servers, bartenders, bouncers, KJs, and kitchen staff
• Managed day-to-day operations of the establishment
• Developed relationships with alcohol distributors for timely product delivery and favorable pricing
• Negotiated terms and ensured high-quality customer experience
• Managed financial transactions, cash drawers, and tip distribution
• Analyzed sales data to identify areas for improvement and increase revenue
• Developed new cocktails and conducted testing to drive sales and attract customers
• Collaborated with kitchen staff to develop new menu items and ensure adequate supplies
• Deescalated customer concerns and resolved conflicts effectively
• Managed closing procedures, including inventory checks and facility security
• Maintained cleanliness standards

Skills:

• Strong leadership and team management skills
• Excellent communication and negotiation abilities
• Financial management and analysis expertise
• Customer service and conflict resolution skills
• Menu development and cocktail creation
• Collaboration and coordination with staff
• Attention to detail and organizational skills
• Problem-solving and decision-making abilities
• Adaptability in a fast-paced environment
• Dedication to maintaining high standards