ASHLI MUSYT

• Spearheaded the onboarding and marketing transition for multiple properties, ensuring a seamless integration into the corporate brand strategy
• Successfully drove a significant increase in direct bookings, reducing dependency on OTA channels for newly transitioned hotels
• Planned and executed comprehensive marketing strategies for hotel opening, resulting in strong market entry and brand awareness
• Boosted market share for various properties in saturated markets by developing and managing high-performing PPC non-brand campaigns
• Led full-funnel marketing campaigns, from bidding on meta search in Koddi to awareness strategies targeted comp set hotels, to optimize conversion rates and maximize revenue
• Delivered cross-channel marketing solutions for ancillary revenue goals

Freelance marketing consulting and task-force assistance for luxury hotels, small businesses and non-profits

• Corporate Marketing Manager: 01/2020-12/2022
• Created and deployed cohesive, multi-channel marketing strategy for area properties including email marketing, paid media, cart abandonment retargeting, content creation distribution, social media guidance for organic and paid, third-party listing management, branded retail options, property activations and events, monthly reporting to ownership and stakeholders
• Championed hotel transitions and renovation updates: branding, new website development, listings updates/creation, email database management, creative development, negotiated ad buys, target demo identification
• Maximized paid media strategies to keep a ROI of over 10:1 throughout Covid-19 for open properties

• Increased 2019 website revenue 30% yoy, group RFPs by G3%, wedding RFPs G7% yoy, email database 25% yoy, and increased spend per stay 8% yoy with email campaigns
• Won Visit Loudoun's Marketing Campaign of Year in 2018 with 'Keeping Up with Cupcake' programming
• Wrote and executed a creative annual business plan and budget of $1.2M for hotel, F&B outlets, recreation, equestrian, and spa
• Created and deployed unified marketing plan resulting in resort being the number one generator of room nights for the brand in 2016, 2017, 2018 and 2019 while maintaining Forbes Five Star standards
• Launched social media marketing for the hotel, restaurant, and market accounts - Grew hotel social media followers by 200% within three-years and engagement by 350%

• Las Vegas property: 01/2023-07/2014
• Increased RevPAR and awareness at Washington, DC property by developing a creative annual business plan/budget for hotel, F&B outlets, and spa
• Directed traffic growth strategies including SEO, affiliate linking campaigns, content distribution, email marketing, and all advertising; print, digital and TV
• Collaborated with local, national, and international media to encourage property coverage and influence consumer spend
• Raised brand awareness through consistent marketing efforts and product campaign launches; including email marketing, local advertising, collateral development, and paid social media
• Traveled to Brazil for extensive marketing and PR immersion, resulting in Shape Brazil coverage and driving direct bookings in that market with behavioral targeting to HHI zip codes

Clients included MGM Resorts International, CityCenter Las Vegas, Nevada Cancer Institute, Michael Jordan Celebrity Invitational, Sky Combat Ace, Studio 54

Responsible for Nine Group Hospitality's Las Vegas fine dining, nightlife, daylife, and entertainment at Palms Casino Resort