Summary
Overview
Work History
Education
Skills
Certifications And Awards
Volunteer And Community Service
Leadership And Campus Involvement
Timeline
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Ashlin Samples

Knoxville,TN

Summary

Dedicated student-athlete from the University of Tennessee Spirit Program, demonstrating strong leadership and teamwork abilities while excelling in SEC-level athletics and academics. Proven capacity to perform under pressure and effectively adapt to dynamic environments, consistently achieving both individual and team objectives. Core competencies include time management, strategic thinking, and a commitment to excellence in business analytics and marketing. Eager to leverage these skills in a professional setting that values high performance.

Overview

5
5
years of professional experience

Work History

Marketing & Content Strategy Consultant

Nested Gem E-Commerce
Knoxville, USA
01.2023 - 01.2024
  • Led a marketing campaign that resulted in six-figure sales for an online shop
  • Developed data-driven marketing strategies to increase product visibility and conversion rates
  • Managed content creation, branding, and social media growth, enhancing brand engagement
  • Conducted market research and sales analysis to develop product strategies that maximize sales and growth

Cheerleading Coach

Champion Cheer Athletics
Salem, USA
04.2019 - 08.2021
  • Coached and led teams to 10+ national championships, improving stunting and tumbling techniques
  • Managed scheduling, team organization, and communication with parents, athletes, and staff
  • Organized and managed a fundraising campaign, raising $5,000 in one week for team expenses
  • Conducted specialized training clinics, consistently receiving outstanding feedback from athletes and parents

Education

Bachelor of Science - Business Administration, Business Analytics, Marketing

The University of Tennessee, Knoxville - Haslam College of Business
Knoxville, TN
05-2025

Skills

  • Data Analytics: Excel
  • Data Analytics: Tableau
  • Data Analytics: R Studio
  • Data Analytics: Alteryx
  • Marketing and Strategy: Google Analytics
  • Marketing and Strategy: Branding
  • Marketing and Strategy: Content Creation
  • Marketing and Strategy: Social Media Management
  • Business Tools: SQL
  • Business Tools: CRM Software
  • Leadership development
  • Planning and execution
  • Presentation skills
  • Business Tools: Financial Analysis

Certifications And Awards

  • Google Analytics Certified
  • Tennessee HOPE Scholarship, Awarded for academic excellence

Volunteer And Community Service

  • Farragut Primary School (Special Needs Program), Volunteer
  • Spring Hill Elementary, Volunteer
  • Various Spirit Program Events, Totaled 100+ community appearances
  • Smokey Cleanup

Leadership And Campus Involvement

University of Tennessee Spirit Program, Knoxville, TN, Collegiate Cheerleader, 05/22 - 05/25, Created an engaging and energetic atmosphere for millions of fans at sporting events., Collaborated with trainers, physical therapists, and nutritionists to maintain peak athletic performance., Served as an ambassador for the university, participating in community outreach and NFL events., Led team initiatives and mentored younger athletes on cheer techniques and leadership skills.

Timeline

Marketing & Content Strategy Consultant

Nested Gem E-Commerce
01.2023 - 01.2024

Cheerleading Coach

Champion Cheer Athletics
04.2019 - 08.2021

Bachelor of Science - Business Administration, Business Analytics, Marketing

The University of Tennessee, Knoxville - Haslam College of Business
Ashlin Samples