Ashly Bloore
LEANDER
Summary
Experienced in crafting effective marketing strategies aligned with business objectives and target audience needs. Proficient in analyzing consumer behavior to uncover motivations and preferences driving purchasing decisions. Skilled in data analysis to extract actionable insights and inform precise targeting and product development strategies. Well-versed in digital marketing trends, leveraging cutting-edge tools and platforms to enhance brand visibility and engagement. Innovative mindset and creative thinking support forward-thinking marketing strategies and campaigns. Demonstrated leadership skills in guiding teams, managing projects, and steering marketing initiatives. Proven ability to build and nurture professional relationships with clients, partners, and industry peers, driving product and marketing success.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Media Solutions Specialist/Programmatic Trader on Dollar General's RMN
Goodway Group
11.2023 - Current
- Extensive expertise in end-to-end campaign execution, including setup, optimization, insights, reporting, and billing, across multiple programmatic tactics and channels
- Proven ability to maintain structured naming taxonomies for campaigns, packages, placements, ads, and creatives, ensuring alignment with best practices and operational efficiency
- Skilled in developing and implementing comprehensive marketing strategies that drive traffic, optimize conversion rates, and maximize revenue across e-commerce platforms
- Experienced in analyzing campaign performance metrics, preparing detailed reports, and providing actionable insights and strategic recommendations to enhance outcomes and ROI
- Proficient in leveraging third-party ad servers and DSPs, including The Trade Desk and Criteo, with a deep understanding of platform campaign flows from creative development to billing
- Successfully managed programmatic campaigns for Dollar General's Retail Media Network, including Sponsored Product Ads and Commerce Display Ads, driving measurable growth for emerging brands like Ferrero and Idahoan
- Delivered strategic recommendations to CX teams, improving campaign pacing, audience targeting, and spend allocation to align with client goals and business objectives
- Adept at collaborating with cross-functional teams to enhance landing page experiences, develop compelling content, and execute innovative marketing campaigns that deliver results
- Passionate about empowering businesses with tailored tools and fostering transparency, accountability, and a culture of continuous improvement
Burn Ambassador - Social Media Marketing Intern
06.2023 - 08.2023
Columnist
WestCoast Magazine
01.2018 - 12.2022
- Authored and published over 17 articles for a family and home magazine, addressing topics such as fashion, home decor, lifestyle, parenting, and fitness
- Crafted compelling and informative content tailored to engage the magazine's diverse readership
- Collaborated closely with the editorial team to propose article ideas and ensure adherence to publication deadlines
Fashion Consultant
Stitch Fix
01.2020 - 12.2020
- Demonstrating a keen eye for style, emphasizing figure-flattering silhouettes and meticulous attention to detail
- Collaborating effectively with clients and team members, using creativity, knowledge, and thoughtfulness to curate personalized style selections
- Prioritizing our petite clients, ensuring my work reflected their needs
- Crafting well-coordinated style boxes and actively incorporating client feedback to enhance recommendations
- Cultivating strong client relationships through direct communication and thoughtful stylist notes
- Contributing to inventory selection decisions, aligning with our brand's vision
Salon Stylist
01.2010 - 12.2018
- Employed strong managerial and time-conscious skills while specializing in bridal styling for complete bridal parties, efficiently managing up to 12 clients within precisely timed sessions to ensure seamless experiences and successful outcomes
- Continuously integrated marketing-driven techniques by staying attuned to evolving styles and trends in the marketplace
- Incorporated the latest trends in styling, leveraging them to create innovative looks that resonated with clients' desires and aligned with the brand's contemporary image
- Leveraged social media platforms to showcase my portfolio, effectively attracting new clients and fostering engagement with existing clients, thereby enhancing brand visibility and client loyalty
- Demonstrated exceptional sales skills, effectively promoting salon products and substantially increasing revenue in support of marketing strategies
Assistant Swimwear Designer
Raj Manufacturing
01.2010 - 12.2011
- Swimwear Design & Development: Assisting in creating functional, stylish designs with a focus on fit, stretch fabrics, and aesthetics
- Technical Sketching & Flats: Producing detailed illustrations and flats for garment construction using Adobe Illustrator
- Tech Pack Creation: Developing tech packs with specifications, measurements, and construction details for manufacturers
- Fabric & Trim Selection: Assisting in sourcing and selecting fabrics, trims, and embellishments suitable for swimwear
- Color & Print Development: Contributing to seasonal color palettes and swimwear print designs
- Sampling & Prototyping: Overseeing sample production, reviewing prototypes, and ensuring quality control
Visual Merchandising Manager
Banana Republic, Hollister Co., White House Black Market
01.2007 - 12.2010
- Store Layout & Design: Creating engaging, functional floor plans to drive customer flow and maximize sales
- Visual Displays: Developing eye-catching window and in-store displays aligned with seasonal trends and brand guidelines
- Mannequin Styling: Coordinating outfits and accessorizing mannequins to reflect current fashion trends
- Planogram Implementation: Setting up merchandise according to company standards and planograms
- Product Presentation: Ensuring merchandise is properly organized, folded, and displayed for visual appeal
Education
MASTERS OF SCIENCE - MARKETING
Regis University
Denver, CO08.2023
BACHELORS OF SCIENCE - APPAREL DESIGN AND MERCHANDISING, Emphasis on Merchandising
San Francisco State University
San Francisco, CA01.2008
Skills
- Developing Targeted Marketing Strategies
- Consumer Behavior Analysis
- Data Insights Generation
- Monitoring Digital Marketing Trends
- Cultivating Client Connections
- Effective Written Communication
- Digital Campaign Management
- Brand Recognition Strategies
- Strong Verbal Communication
- Fashion illustration
- E-Commerce Planning
- Tableau software
- Performance tracking
- Data-driven decision making
- ROI optimization
Programs
- Tableau
- Criteo
- The Trade Desk
- Monday.Com
- Live Ramp
- SmartSheet/Excel
Certification
Cosmetology License in California & Texas
Timeline
Media Solutions Specialist/Programmatic Trader on Dollar General's RMN
Goodway Group
11.2023 - Current
Burn Ambassador - Social Media Marketing Intern
06.2023 - 08.2023
Fashion Consultant
Stitch Fix
01.2020 - 12.2020
Columnist
WestCoast Magazine
01.2018 - 12.2022
Salon Stylist
01.2010 - 12.2018
Assistant Swimwear Designer
Raj Manufacturing
01.2010 - 12.2011
Visual Merchandising Manager
Banana Republic, Hollister Co., White House Black Market
01.2007 - 12.2010
BACHELORS OF SCIENCE - APPAREL DESIGN AND MERCHANDISING, Emphasis on Merchandising
San Francisco State University
MASTERS OF SCIENCE - MARKETING
Regis University