Ashly Tyson
Partner Success Manager
Raleigh,NC
Summary
Professional marketing and success manager with strong focus on partner collaboration and delivering impactful results. Skilled in campaign development, strategic planning, and relationship management. Known for adaptability and team-oriented mindset. Able to drive growth and align marketing efforts with business objectives.
Overview
8
8
years of professional experience
Work History
Partner Marketing Manager
Technology Services Industry Association (TSIA)
Remote
12.2024 - 06.2025
- Executed partner marketing strategies for B2B events, driving program engagement and partner relationship building across technology, aviation, and logistics sectors
- Orchestrated co-marketing initiatives and industry events, collaborating with stakeholders to deliver experiential marketing and product demonstrations
- Managed partner events calendar, optimizing event planning, logistics, and staffing for maximum impact
- Developed external partner communications and reporting, ensuring clear communications and post-event analysis for ROI analysis
- Negotiated with vendors and managed budgets, achieving cost savings while maintaining high-quality event experiences
Marketing Manager, Events
Technology Services Industry Association (TSIA)
Remote
02.2023 - 12.2024
- Developed and executed event marketing strategies for large-scale B2B industry events and trade shows (1,000+ attendees) in the technology sector
- Curated session topics and demo strategy, collaborating with UX, product, and marketing teams to showcase future-facing technology
- Led logistics, vendor negotiation, and staffing for partner conferences, ensuring seamless execution and attendee satisfaction
- Leveraged data analytics for post-event analysis, reporting, and ROI analysis to optimize future event planning
- Increased lead generation by 30% through targeted experiential marketing and product demonstrations
Marketing Programs Manager
CivicPlus
Remote
02.2022 - 02.2023
- Executed content marketing and event marketing campaigns for SaaS technology, targeting B2B events in education, aviation, and mobility
- Managed virtual conference series, utilizing future-facing technology to deliver engaging product demonstrations and experiential marketing
- Collaborated with cross-functional teams on project management, logistics, and communications for integrated event planning
- Conducted post-event analysis and reporting, driving continuous improvement in lead generation and ROI analysis
Senior Marketing Associate
North Carolina League of Municipalities
Raleigh, NC
04.2017 - 02.2022
- Led event marketing and social media campaigns to promote industry events and trade shows, increasing participation by 25%
- Developed and implemented email marketing and communications strategies to nurture leads and drive engagement
- Supported logistics, vendor negotiation, and budget management for corporate events, ensuring efficient multi-tasking and stakeholder collaboration
- Conducted post-event analysis and reporting to inform future event planning and ROI analysis
Education
Bachelor of Arts - Journalism
University of North Carolina At Chapel Hill
Skills
Relationship management
Strategic planning
Customer relationship building
CRM management
Customer engagement
Customer account management
Timeline
Partner Marketing Manager
Technology Services Industry Association (TSIA)
12.2024 - 06.2025
Marketing Manager, Events
Technology Services Industry Association (TSIA)
02.2023 - 12.2024
Marketing Programs Manager
CivicPlus
02.2022 - 02.2023
Senior Marketing Associate
North Carolina League of Municipalities
04.2017 - 02.2022
Bachelor of Arts - Journalism
University of North Carolina At Chapel Hill