ASHLYN DAVIS
Springdale,AR
Summary
Hello there! I’m Ashlyn Davis, a designer who keeps the simple things simple and the complex things possible. I hold a B.A. in Graphic Design and an M.S. in Design Thinking and Innovation from John Brown University. With 8 years of experience, I’ve crafted user-centered designs that minimize cognitive load. I led the fastest-growing product at SupplyPike, generating over $2.8M in ARR, and established UPack's first design system. I’m dedicated to mentorship and fostering cross-functional collaboration for impactful solutions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior UX Designer
SupplyPike
Rogers, AR
12.2021 - Current
- Lead designer for the fastest-growing product at SupplyPike, driving user adoption and generating $2.8M in ARR within two years of launch.
- Mentored 3 out of 6 UX interns, all of whom were offered and accepted full-time positions, contributing to the company’s talent pipeline and team growth.
- Managed design systems for a portfolio of 8 products, ensuring consistency and scalability while collaborating with 10 cross-functional teams.
- Acted as a design advocate in strategic discussions, effectively communicating design priorities and fostering cross-departmental collaboration.
- Led prototyping efforts, creating interactive prototypes to validate design concepts, streamline user testing, and enhance cross-functional understanding of product features.
- Conducted discovery sessions to uncover client needs, recommend research approaches, and scope projects.
- Shared findings with cross-functional teams and client stakeholders, resulting in informed and empathetic decision-making and design.
- Collaborated with project managers to align product design with marketing efforts, contributing to copywriting for product pages and social media announcements.
UI DESIGN
ArcBest
Fort Smith, AR
03.2018 - 12.2021
- UI Designer focused on marketing initiatives, including email campaigns, landing pages, and paid ads, driving brand awareness and user engagement.
- Designed an app that achieved over 250,000 users within the first month of launch, contributing to rapid adoption and user satisfaction.
- Redesigned UPack.com, leading to a 30% increase in revenue and a 72% rise in online bookings within the first year of launch, significantly improving conversion rates and user experience.
- Established the company's first design system, creating a scalable and consistent design language across products and marketing efforts, streamlining development and design processes.
SUPPORT SPECIALIST
ArcBest
01.2018 - 10.2018
- Collaborated with vendors to source replacement components and resolve complex issues, ensuring smooth operations and customer satisfaction.
- Resolved product and service concerns, driving customer retention and contributing to sales growth through exceptional support.
- Maintained detailed documentation of support interactions, preserving valuable insights for future reference and enhancing team analysis capabilities.
- Served as a liaison between clients and development teams, ensuring timely and effective communication during critical incidents to meet client expectations.
Education
Master of Science - Design Thinking & Innovation
John Brown University
05.2021
Bachelor of Arts - Graphic Design
John Brown University
05.2017
Skills
- User-Centered Design
- Prototyping and Wireframing
- Design Systems Management
- Cross-Functional Collaboration
- Mentorship and Team Development
- UX Research and Analysis
- Problem Solving
- Verbal and Written communication
- Attention to Detail
- Adaptability
Certification
- IBM - Enterprise Design Thinking Co-Creator
- IBM - Enterprise Design Thinking Practitioner
- Nielson Norman Group - UX Certificate
Timeline
Senior UX Designer
SupplyPike
12.2021 - Current
UI DESIGN
ArcBest
03.2018 - 12.2021
SUPPORT SPECIALIST
ArcBest
01.2018 - 10.2018
Master of Science - Design Thinking & Innovation
John Brown University
Bachelor of Arts - Graphic Design
John Brown University