Ashlyn Dilley
Fargo
Summary
Professional marketer with strong expertise in developing and executing product marketing strategies. Skilled in cross-functional team collaboration to drive successful product launches. Known for adaptability, reliability, and strong focus on achieving results in fast-paced environments. Proficient in digital marketing, content creation, and data-driven decision making.
Overview
7
7
years of professional experience
Work History
Product Marketer
Bushel
Fargo, ND
11.2024 - Current
- Project manage all marketing deliverables of product and feature launches to align with overall go to market plans
- Help drive content marketing, including the strategy, authoring of compelling digital and print marketing deliverables, website content, and videos aligned with the brand
- Plan, script, and record product demo videos that showcase the value and functionality of software solutions
- Developed and executed targeted marketing campaigns to increase product awareness and customer engagement.
- Collaborated with cross-functional teams to refine product positioning, create messaging strategies, and educate our internal team.
- Currently serving on the National Grain and Feed Association Communications Committee.
Marketing Coordinator
Bushel
Fargo, ND
05.2022 - 10.2024
- External Events: Coordinate Bushel’s presence at industry events nationally. Collaborate with stakeholders to build messaging, create audience-specific materials, and gather post-event feedback. Plan social gatherings to nurture current and prospective customers.
- Internal Events: Lead the coordination of the annual “Bushel Buddy Seat Conference,” which has seen 35% growth in attendance over the last 3 years. Work closely with internal leadership and external vendors to execute the yearly customer conference. Manage the event budget, report on ROI, coordinate creative resources, and more.
- Content Creation: Write emails, blogs, and customer stories to showcase Bushel’s solutions and benefits.
- CRM: Implement targeted automated workflows to nurture leads and customers. Create report dashboards to view analytics.
Graphic Design Marketing Intern
North Dakota State University Athletics
Fargo, ND
10.2019 - 05.2022
- Created graphics for social media, billboards, and ads to drive ticket sales and aid recruitment efforts.
VP of Campus Attractions
North Dakota State University
Fargo, ND
02.2019 - 12.2021
- Supervised and assisted in the planning, preparation, and execution of events for students of NDSU. Managed marketing efforts to drive event attendance.
Education
Bachelor of Science (B.S.) - Art, Emphasis in Graphic Design
North Dakota State University
Fargo, ND, US05.2022
Skills
- Comprehensive event planning
- Problem-Solving
- Project Management
- Email Marketing
- Adobe Creative Suite
- Cross-Functional Collaboration
- CRM management (Hubspot)
- Marketing analytics
- Product marketing
- Social media marketing
Websites
Timeline
Product Marketer
Bushel
11.2024 - Current
Marketing Coordinator
Bushel
05.2022 - 10.2024
Graphic Design Marketing Intern
North Dakota State University Athletics
10.2019 - 05.2022
VP of Campus Attractions
North Dakota State University
02.2019 - 12.2021
Bachelor of Science (B.S.) - Art, Emphasis in Graphic Design
North Dakota State University