Ashlyn Ellis
Marketing Manager
Arlington,Virginia
Summary
Insightful Marketing Manage with 5 years of experience discovering customer needs and developing innovative marketing solutions. Experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
5
5
years of professional experience
2
2
Certifications
Work History
Marketing Manager
Fransmart
Alexandria, Virginia
02.2021 - Current
- Create, develop, and maintain a marketing plan that resulted in a increase in sales
- Create email marketing campaigns focused on lead generation, nurture and drip campaigns
- Manage and develop consumer marketing initiatives to support unit-level sales and growth and brand awareness; outlinegoals and metrics for success; measure qualitative and quantitative results of all marketing programs
- Manage multiple brand website including content updates to brand landing pages, brand's social media channels andreviews to ensure positive guest sentiment, blog content and schedule of content calendar
- Manage the content strategy for multi-platforms
- Manage and control public relation strategy and press releases for multiple brands to be published in publications suchas Forbes, Nation Restaurant News, Entrepreneur, etc.
Data and Marketing Coordinator
Our Future
Washington, DC
10.2020 - 01.2021
- Pulled spreadsheets and scrub spreadsheet using excel to assist with daily reports
- Designed marketing materials such as one-page documents for internal use working heavily with Adobe In Design
- Created a program report for end of cycle use to help prepare for future political cycles.
Marketing Specialist
LNP Media Group, Inc
Lancaster, PA
12.2017 - 09.2020
- Worked with departments across the company, including marketing and project management, in developing new ideas,initiatives, products, and services
- Successfully managed all email marketing campaigns while utilizing LEAP and Mail Chimp software an automated emailtool
- Managed and Developed successful content for all print and digital campaigns
- Successful managed and executed Social Media Marketing on all platforms specifically (Facebook, Instagram, and
- Twitter)
- Created brand awareness through increasing our relationships with our consumer such as coordinating events, andcreating reader rewards
- Developed marketing analysis reports for daily meetings.
Education
Master of Business Administration -
Liberty University
MBA - executive leadership and Marketing, Business Administration
Millersville University
Skills
Google Analytics, Adobe
Public and Media Relations
Market Positioning
Budgeting and Allocation
Marketing and advertising
Campaign management
Market Analysis
Brand development
Content Development
Social media activities
Content marketing
Email Marketing
Marketing strategy
Certification
Email Marketing Certified, Hubspot
Timeline
Content Marketing Certified, Hubspot
12-2021
Email Marketing Certified, Hubspot
03-2021
Marketing Manager
Fransmart
02.2021 - Current
Data and Marketing Coordinator
Our Future
10.2020 - 01.2021
Marketing Specialist
LNP Media Group, Inc
12.2017 - 09.2020
Master of Business Administration -
Liberty University
MBA - executive leadership and Marketing, Business Administration
Millersville University