Ashlyn Foss
Denver,CO
Summary
Driven and collaborative marketing professional with hands-on experience with both paid and organic media campaigns. I bring a solid understanding of digital strategy, audience behavior, and performance analytics to help brands grow and connect with the right people, to increase brand awareness and conversions. I’m known for being quick to understand client needs and for delivering smart, timely solutions that balance creativity with results, always keeping customer satisfaction front and center.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Junior Paid Search and Social Specialist
Delve Deeper
Boulder, CO
09.2024 - Current
- Optimized and ran paid media campaigns for clients on Meta, Google Ads, Microsoft Ads, Pinterest, and TikTok, while implementing and testing innovative strategies to improve client KPIs.
- Monitored and analyzed weekly campaign performance and budgets, providing insights and suggestions to share with clients.
- Worked with multiple clients simultaneously, including Livestrong, UNFPA, Partners in Health, Apple Leisure Group, and Generali.
- Coordinated with other departments to ensure efficient workflow processes.
Server, Trainer, and Interim Sales Coordinator
The Golden Hotel
Golden , CO
05.2022 - Current
- Multitasked, prioritized, and trained team members to drive collaboration in the hospitality industry.
- Organized corporate and social events while utilizing STS and Proposal Path.
- Developed marketing materials with cross-functional teams.
Seasonal Social Media Coordinator
Spotlight Events Inc.
01.2024 - 05.2024
- Designed creative content and analyzed social media performance to boost engagement and drive brand growth while managing events.
- Promoted and marketed regional and national events to clients.
- Awarded multiple MVP and 'On the Spot' recognition.
Administrative Assistant Intern
Joffrey Ballet School
Dallas, TX
07.2023 - 08.2023
- Excelled at Microsoft Office and Canva to assist in data entry, scheduling, and content creation.
- Captured and curated content in collaboration with the marketing department.
- Collaborated with prestigious faculty members and successfully managed the final performance event.
Education
MBA - Specialization in Marketing
University of Colorado Denver
Denver, CO05-2027
BS - Business Management
Grand Canyon University
Phoenix12-2023
Skills
- Content creation and management
- Budget management
- Paid media campaign optimization and strategy
- Social media marketing
- Cross-functional collaboration
- Data analysis
- Verbal and written communication
- Organization and prioritization skills
Certification
- Certified Digital Marketing Associate, 10/01/24, Meta
- Measurement Certification, 09/01/24, Google Ads
- Search Certification, 09/01/24, Google Ads
Timeline
Junior Paid Search and Social Specialist
Delve Deeper
09.2024 - Current
Seasonal Social Media Coordinator
Spotlight Events Inc.
01.2024 - 05.2024
Administrative Assistant Intern
Joffrey Ballet School
07.2023 - 08.2023
Server, Trainer, and Interim Sales Coordinator
The Golden Hotel
05.2022 - Current
MBA - Specialization in Marketing
University of Colorado Denver
BS - Business Management
Grand Canyon University
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