Ashlyn Lawrence
New York,NY
Summary
Accomplished Account Executive with 4 years of professional experience in the Luxury & Fashion industry on an international scale, backed by a master's level education. Demonstrated success in consistently surpassing revenue targets, conducting comprehensive market analysis, and effectively managing client relationships to optimize stock levels, assortments & product mix.
Overview
5
5
years of professional experience
Work History
Account Executive
Mara Hoffman
04.2023 - Current
- Managing & growing domestic & international wholesale relationships, overseeing 9 major accounts and 30+ specialty stores. Notable accounts including Net-a-Porter, Neiman Marcus, Saks Fifth Avenue, Shopbop and Moda Operandi.
- Preparing and merchandising showroom, conducting market appointments seasonally in NYC & Paris.
- Analyzing sales weekly and delivering forecasts to broader team to ensure successful long-term growth.
- Identifying reorder and replenishment opportunities to drive additional sales.
- Conducting in-depth competitor analysis by category.
- Identifying, negotiating and overseeing off-price stock opportunities while managing drop shipping relationships such as Over the Moon.
- Contributing in the planning and execution of Trunk Shows and product trainings.
- Effective internal collaboration with merchandising, production, design and logistics teams.
Account Executive
CD Network
12.2020 - 04.2023
- Managed a portfolio of department stores, online, and specialty accounts for Roland Mouret & Yves Salomon. Notable accounts included Bergdorf Goodman, Neiman Marcus, Net-a-Porter, SSENSE, and Shopbop.
- Led market appointments in New York and Paris for 4 collections per year.
- Collaborated with buyers to build strong assortments, ensuring presence of key styles & volume drivers.
- Provided EOS collection feedback, detailed market analysis, competitor research to brand's European teams.
- Monitored & analyzed in-season selling for top accounts weekly.
- Traveled domestically to lead PK events and trainings at top doors.
- Collaborated with brand's AP and logistics teams to ensure timely deliveries and receipt of payments.
- Supported sample shooting coordination.
Paris Fashion Week Wholesale Freelancer
Nanushka
02.2020 - 03.2020
- Collaborated with sales team to execute showroom merchandising and sales strategy effectively.
- Contributed to market preparation and showroom set-up.
- Assisted in guiding international buyers in selecting tailored assortments from the FW20 collection.
Marketing Consultant
Per Capita Advisors
05.2019 - 03.2020
- Delivered operational & branding guidelines to support launch and restructuring of designer & contemporary brands.
- Conducted dynamic market research and analysis while identifying potential distributors & agents.
- Prepared detailed, monthly progress reports for clients.
- Utilized Google Analytics to track brand's e-commerce performance & identify areas of improvement.
Education
Master of Science - Luxury And Fashion Management
Paris School of Business
Paris, France2019
Bachelor of Science - Fashion Merchandising
University of Georgia
Athens, GA2018
Skills
- Proven ability to strategically manage & grow wholesale accounts to drive revenue & expansion
- Accomplished at cultivating strong, long-lasting relationships with clients, fostering trust & loyalty
- Expertise in forecasting sales trends, analyzing market data & implementing strategies for optimal performance
- Proficient in showroom preparation, presentation & conducting market appointments
- Problem-solving abilities to address challenges & provide effective solutions to meet client needs
- Strong analytical & retail math skills Proficient in Excel with the ability to perform functions including Pivot Tables, V-Lookup, Sumif, etc
- Familiar with wholesale platforms & ERP management tools such as Joor, NuOrder, and RLM
Timeline
Account Executive
Mara Hoffman
04.2023 - Current
Account Executive
CD Network
12.2020 - 04.2023
Paris Fashion Week Wholesale Freelancer
Nanushka
02.2020 - 03.2020
Marketing Consultant
Per Capita Advisors
05.2019 - 03.2020
Master of Science - Luxury And Fashion Management
Paris School of Business
Bachelor of Science - Fashion Merchandising
University of Georgia