Ashlyn Lee
Rock Island,IL
Summary
Holistic SEO content specialist with proven knack for achieving first-page, organic results by crafting creative, compelling, and engaging content. Capable of producing and editing 10K plus words plus in copy each week to increase search traffic and conversions. Specializes in long-form blogs and landing pages with additional education in short-form copywriting like email, product description, social media.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Content Specialist
Full Beaker
04.2023 - Current
- Edited 94 SEO-focused articles that collectively ranked for 13,034 keywords, driving organic reach and visibility
- Achieved 1,776 top-ten SERP results, generating 43,192 monthly visits to increase interactions with monetization tools
- Enhanced site traffic and keyword reach, leveraging data-driven SEO strategies to meet user engagement goals
- Revitalized 80+ articles, improving SEO relevance and achieving up to 11,125% increase in daily clicks, 748% more impressions, and an average increased ranking of 21
- Boosted rankings of underperforming articles, aligning content strategy with SEO goals to drive sustainable traffic growth and improved engagement
- Conducted competitive analysis and keyword research to optimize content for search engines using GSC, SEMRush, and MOZ
- Created a comprehensive writing and editing checklist, standardizing content quality and ensuring consistency across all published materials
- Integrated IPEDS data into 55 articles via short codes, enabling automatic updates and freeing up to 110 man-hours annually
- Achieved $3,850 in annual labor cost savings and boosted content revenue by 17% through efficient data automation
Blog Writer
The HOTH
07.2021 - 07.2024
- Generated leads through engaging blog content that successfully captured reader interest and encouraged further exploration of products or services offered
- Researched, composed, and edited 500,000+ words of copy targeting competitive keywords in various industries
- Monitored client’s keyword rankings via SEMrush; increased organic traffic from target keywords by over 55%
- Curated competitive keywords through Google Trends and Analytics; produced 20+ SEO-optimized blogs per week
Features Writer
Comic Book Resources
08.2022 - 12.2022
- Performed research and checked facts to maintain high standard of journalistic integrity
- Devised weekly content strategy and published articles with 150K+ views
- Researched and analyzed newsworthy television, trends and issues
Instructional Designer
Seagage
01.2021 - 06.2021
- Enhanced e-learning experience by designing interactive and engaging instructional materials
- Designed and QC’d 30 modules with 500 lessons, 100 scripts, and 30 user tools for cross-platform integration
- Developed style guide and instructional SOPs, achieving continuity across materials
Airborne Cryptologic Language Analyst
United States Air Force
01.2013 - 01.2019
- Instructed, evaluated, and certified 7 personnel, doubling team capacity within career field
- Flew 600 hours as RC-135 language analyst/operator, contributing to 50+ time-sensitive reports
- Analyzed, transcribed, and released 10+ hours of intelligence to develop target tactics, techniques, and procedures
- Awarded Academic Achievement Award in leadership course, demonstrating intrinsic knowledge of leadership concepts and values
- Developed and presented pre-sortie intel briefings to flight crew, assisting in readiness and crew resource management
- Led 5 personnel team, facilitated meetings, managed schedules, delegated tasks, and oversaw training
Education
Bachelor of Arts - Creative Writing And English
Southern New Hampshire University
Manchester, NH04-2023
Skills
- Keyword Research
- Content Strategy Development
- Copywriting
- Proofreading & Editing
- Search Engine Optimization
- GSC, MOZ, SEMRush
Certification
- Content Marketing and SEO Fundamentals by SEMrush
- Google SEO Fundamentals by UC Davis
- Google Analytics 4 by Google
Timeline
Content Specialist
Full Beaker
04.2023 - Current
Features Writer
Comic Book Resources
08.2022 - 12.2022
Blog Writer
The HOTH
07.2021 - 07.2024
Instructional Designer
Seagage
01.2021 - 06.2021
Airborne Cryptologic Language Analyst
United States Air Force
01.2013 - 01.2019
- Content Marketing and SEO Fundamentals by SEMrush
- Google SEO Fundamentals by UC Davis
- Google Analytics 4 by Google
Bachelor of Arts - Creative Writing And English
Southern New Hampshire University
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