Ashton Forcellini
Miami,FL
Summary
Dynamic designer with a proven track record at Tail Activewear, specializing in creating innovative collections and detailed tech packs. Adept in Adobe Creative Suite and skilled in managing multiple projects under tight deadlines. Recognized for enhancing brand strategy through effective collaboration and trend analysis, ensuring product integrity and quality.
Overview
8
8
years of professional experience
Work History
Designer
Tail Activewear
Miami, FL
10.2024 - Current
- Directed design and development of seasonal collections to enhance brand strategy.
- Create CADs, tech packs, and detailed BOMs for factory production
- Manage fittings and provide factory feedback to ensure product integrity
- Source fabrics, trims, and materials in partnership with production teams
- Oversee multiple collections simultaneously while meeting deadlines and budget goals
- Present concepts and final collections to senior leadership
Associate Designer
Tail Activewear
Miami, FL
01.2024 - 10.2024
- Designed styles from concept through production execution
- Developed CADs and technical packages for factories
- Conducted trend research and market analysis
- Assisted in fittings and production follow-up to maintain quality standards
Assistant Designer
Tail Activewear
Miami, FL
05.2023 - 01.2024
- Contributed to collaborative collection with Dick’s Sporting Goods
- Created CADs and tech packs for development
- Supported sourcing, fittings, and production execution
- Managed multiple projects while meeting deadlines
Marketing Director
Maxwell & Co
Falmouth, MA
09.2022 - 05.2023
- Led brand marketing strategy and campaign execution
- Developed communications plans and ensured brand consistency
- Monitored market trends and competitor positioning
Apparel Designer
Georgine
Remote
06.2022 - 08.2022
- Created detailed technical flats for women's tops and hoodies, emphasizing design innovation and functionality.
- Collaborated on product development by producing high-quality illustrations that effectively communicate design concepts.
Producer
Collective 1600
Atlanta, GA
02.2022 - 06.2022
- Managed production team of 14 designers and 40+ models
- Oversaw budgeting and cost control
- Coordinated social media and promotional efforts
Fashion Fit Model
SCAD
Atlanta, GA
09.2018 - 06.2022
- Modeled in runway shows, editorial shoots, and senior collections
- Featured in SCAD graduate showcase and industry publications
Education
Bachelor of Arts - Fashion Design
Savannah College of Art And Design
Atlanta, GA06.2022
Skills
Design & Technical: Apparel Design, CAD Development, Tech Packs, BOMs, Garment Construction, Pattern Knowledge, Fittings, Line Development
Software: Adobe Creative Cloud (Illustrator, Photoshop, InDesign), CLO, Procreate, MS Office
Additional: Trend Research, Concept Development, Digital Marketing, Team Collaboration
Publications
- https://www.texintel.com/press-room/arts-thread-features-the-savannah-college-of-art-and-design-fashion-show-2022
- https://www.vogue.com/article/scad-tribute-standout-graduate-show
Timeline
Designer
Tail Activewear
10.2024 - Current
Associate Designer
Tail Activewear
01.2024 - 10.2024
Assistant Designer
Tail Activewear
05.2023 - 01.2024
Marketing Director
Maxwell & Co
09.2022 - 05.2023
Apparel Designer
Georgine
06.2022 - 08.2022
Producer
Collective 1600
02.2022 - 06.2022
Fashion Fit Model
SCAD
09.2018 - 06.2022
Bachelor of Arts - Fashion Design
Savannah College of Art And Design