Salesforce
Hi, I’m
ASHTON MONACELLI
Longmont,CO
Summary
Results-driven leader with a strong background in strategic leadership, program management, and event planning. Demonstrated success in building and leading high-performing teams, driving community engagement, and effectively managing complex projects. Proficient in relationship development, process optimization, and team leadership. Committed to fostering collaborative environments that unite individuals to achieve shared goals.
Overview
14
years of professional experience
Work History
Light It Up! LLC
Consultant & Owner
04.2024 - Current
Job overview
- Providing comprehensive consulting services for event planning and program management to meet client goals.
- Elevating customer service experience leading to increased positive attendee sentiment.
- Devised and implemented processes and procedures to streamline operations.
- Serve as the subject matter expert by providing experience and knowledge directly impacting the client's event revenue.
- Evaluating customer needs and feedback to drive product and service improvements.
Vuori
Assistant Store Manager & Community Lead
04.2024 - Current
Job overview
- Worked as Acting Store Manager for three months during a major management transition - Responsible for all store operations including: meeting sales goals, exceptional customer interactions, inventory management, hiring, and managing a team of 20+. All sales goals were exceeded, team retention was at 100%, and customer feedback was the highest it had been year-to-date during this period.
- As Community Lead - Building relationships with new and existing partners (studios, restaurants, instructors, local events) to increase brand awareness within the local community. Resulting in individual event attendance increasing by 100%, store sales increasing by 10% on event days, and new customer acquisition.
Northmarq
Manager, Meetings & Event Planning
10.2022 - 03.2024
Job overview
- Built a centralized event function (processes, technology stack, contract negotiations, ROI tracking, team) from the ground up within an established organization with historically no previous dedicated resources for event planning.
- Developed and implemented event strategy across the entire 1,000-person organization, advising the C-Suite and other key leaders on best practices increasing ROI, generating efficiencies, and decreasing unnecessary spend (in dollars and hours).
- Sourced and onboarded new event management technology increasing the efficiency of the team, providing valuable data around each event, and tracking ROI.
- Worked as the key contributor during all phases of the process, resulting in the company having actionable event metrics from previously having none.
- Collaborated with key senior leaders to ensure a smooth transition and served as the lead change management expert with each of the sales teams.
- There was a significant amount of resistance to the centralization of events, proved the value and built trust with the teams with flawless event execution and showcasing the hard numbers.
- Led the planning and execution of all company events for both internal and external stakeholders (40+ events per year).
Walker & Dunlop
Assistant Vice President | Events
05.2022 - 10.2022
Job overview
- Drove strategy development for the event team.
- Partnered with senior leadership to implement measurable goals, technologies, and processes for the organization.
- Resulting in increased efficiencies, maximized budgets, provable influence on transactions, trusting relationships with the sales teams.
- Directed the planning and execution of the company's largest client conference (external) including contract negotiation, vendor management, and delegation of responsibilities.
- Managed the planning and implementation of multiple company events simultaneously.
- These high-end boutique events ranged in size from 10 to 1,300 attendees.
- Duties included partnering with senior leaders to align event outcomes with overall business goals, gathering requirements for budgets, contract negotiation, vendor sourcing and management, creating and maintaining a project plan, invitee communication, design requests, delegating responsibilities, and managing team members.
- Mentored junior staff to enhance their individual skills and enhance the team's capacity.
- All employees mentored were promoted within their roles and some are now leading teams of their own.
Walker & Dunlop
Assistant Vice President | Digital Marketing
08.2020 - 05.2022
Job overview
- Executed a cohesive company-wide digital marketing strategy with the SVP of Communications for a company with $41 billion in sales.
- Pioneered the company's digital marketing team, hiring and training staff for scalable growth.
- Developed a new lead generation strategy for the launch of a tech-enabled business platform to ensure the team met very specific sales targets and eventually scaled the process across the organization.
- Led the cross-departmental team (Marketing, IT, and Sales) responsible for an email platform transition for the second most profitable business unit, saving the company over seven figures a year while ensuring there was no interruption in vital operations.
- Established clear, consistent campaign strategies to drive the growth of multiple business lines.
- Managed marketing technology integrations and automations with Salesforce/Pardot to tie marketing efforts to revenue.
- Founded and expanded the company's podcast, Driven by Insight, from an idea to 15,000 downloads per month while also contributing to the success of the company's award-winning webcast series, The Walker Webcast, which has over three million views.
Walker & Dunlop
Assistant Vice President | Events
02.2018 - 08.2020
Job overview
- Managed the planning for diverse events (internal, client retention, client acquisition, virtual, recruiting, and trade-shows), overseeing logistics, vendor negotiations, and project timelines.
- Spearheaded the integration of Cvent, the company's event management tool, with Salesforce by partnering with IT to better track event-specific ROI and influence on transactions.
- Delivered over 20 events annually, driving continuous improvements from performance analysis.
- Negotiated contracts for various company events, including event location, accommodations, communication needs, and food/beverage.
- Served as the liaison between the Event Team and Legal, ensuring accuracy in all contracts and creating efficiency for both teams.
- Developed rapport with both internal and external event clients by providing exceptional customer service.
- Ensured the accuracy of the marketing department budget.
Walker & Dunlop
Marketing Manager
03.2013 - 02.2018
Job overview
- Partnered with the Director of Events with the planning and implementation of the company's largest client conferences ensuring a white-glove client experience for 300 of the company's top clients.
- Created event tracking systems and standardized templates to improve project planning and budgeting efficiency.
- Implemented and managed a company-wide process for all company memberships, subscriptions, and trainings; centralizing everything in one place and eliminating duplicate spending.
Experient
Onsite Coordinator
04.2011 - 03.2013
Job overview
- Supervised pre- and onsite logistics for large-scale events (up to 140,000 registrants), trained staff, and provided exceptional customer service to clients and attendees.
Education
Kellogg School of Management, Northwestern UniversityRemote
Professional Certificate from Digital Marketing
2021
Washington & Lee UniversityLexington, VA
Bachelor of Science from Business Administration
2010
Skills
- Program management
- Mentorship
- Strategic contract oversight
- Event management
- Vendor management
- Financial & budget management
- Strategic planning
- Change management
- Customer relations
- Team development
- Technology system integrations
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
RemoteHybridOn-SiteImportant To Me
Career advancementWork-life balanceCompany CultureHealthcare benefitsWork from home optionPaid time off401k matchSoftware
Bizzabo
Cvent
Pardot
Asana
Interests
Reading
Hiking
Traveling
Mentoring other young female professionals
My crazy pets
Timeline
Consultant & Owner
Light It Up! LLC
04.2024 - Current
Assistant Store Manager & Community Lead
Vuori
04.2024 - Current
Manager, Meetings & Event Planning
Northmarq
10.2022 - 03.2024
Assistant Vice President | Events
Walker & Dunlop
05.2022 - 10.2022
Assistant Vice President | Digital Marketing
Walker & Dunlop
08.2020 - 05.2022
Assistant Vice President | Events
Walker & Dunlop
02.2018 - 08.2020
Marketing Manager
Walker & Dunlop
03.2013 - 02.2018
Onsite Coordinator
Experient
04.2011 - 03.2013
Kellogg School of Management, Northwestern University
Professional Certificate from Digital Marketing
Washington & Lee University
Bachelor of Science from Business Administration
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