ASHVEEJ SHIVASHANKAR
Union City,CA
Summary
Product and Business Systems leader with 15+ years of experience driving enterprise CRM transformation, AI-enabled workflow automation, operational modernization, and Salesforce platform strategy across Walmart, DoorDash, Gusto, Amplitude, and Akamai. Proven track record owning large-scale transformation initiatives spanning AI-driven workflow automation, enterprise support operations, sales productivity, advertising operations, Quote-to-Cash modernization, and operational analytics.
Overview
17
17
years of professional experience
Work History
Staff Product Manager
Walmart
San Bruno, CA
12.2024 - Current
- Owned enterprise support operations transformation strategy consolidating fragmented Salesforce Service Cloud and Jira workflows into scalable CRM-native operational platforms projected to recover 10,000+ annual hours across intake, routing, escalation management, and support operations.
- Drove rollout of Gong conversational intelligence and AI-powered sales coaching workflows supporting 250+ users with projected productivity gains exceeding 48,000 annual hours.
- Modernized quota and attainment operations by integrating Salesforce, Workday, and operational data systems supporting 600+ sales users with projected annual savings exceeding 13,000 hours.
- Partnered with Data Science and Engineering teams to launch predictive account scoring and AI-assisted decisioning systems enabling churn prediction, account prioritization, upsell identification, and next-best-action recommendations projected to influence $4M+ in incremental revenue.
- Automated enterprise contract lifecycle workflows supporting advertising partnerships tied to $2.3B+ in annual advertising spend.
- Owned product strategy and platform evaluation across Salesforce Sales Engagement, Gong, and Agentforce supporting 150,000+ annual seller interactions and long-term AI automation initiatives.
- Owned AI-assisted support operations roadmap leveraging Salesforce Agentforce, intelligent routing, automated case deflection, AI-generated summaries, contextual recommendations, and workflow automation to improve operational scale and support efficiency.
- Authored and drove workflow transformation strategy introducing lifecycle automation, SLA management, centralized workflow orchestration, and operational intelligence across sales and advertiser support organizations.
- Contributed to an enterprise GenAI content automation platform leveraging LLM orchestration, enterprise analytics, automated storytelling, and multimedia generation workflows to create branded presentations, retailer profiles, and narrated videos at scale.
- Owned Media Insights workflow transformation initiatives centralizing advertiser measurement, campaign insights, and post-campaign reporting workflows into Salesforce-native operational platforms, improving lifecycle visibility, cross-functional collaboration, and scalability across enterprise advertising partnerships.
Business Technology Consultant
Amplitude
San Francisco, CA
05.2024 - 12.2024
- Owned Salesforce CPQ and Quote-to-Cash modernization initiatives integrating pricing governance, approval workflows, revenue recognition, and operational automation.
- Partnered with Sales Operations, Finance, and Deal Desk teams to streamline operational workflows and improve revenue process scalability.
- Built structured product launch and operational readiness frameworks supporting global product rollout initiatives.
Staff Product Owner
DoorDash
San Francisco, CA
07.2021 - 04.2024
- Owned Salesforce platform strategy and CPQ modernization supporting DoorDash’s expansion into four international markets within 10 months.
- Integrated Data Science and ML-driven sales optimization workflows into Salesforce operations, increasing sales conversion performance by 18%.
- Managed merchant onboarding initiatives improving sales efficiency by 25% through Salesforce integrations and workflow automation.
- Centralized sales activity tracking and operational reporting, saving 30+ hours weekly while improving forecasting visibility and sales performance.
- Enhanced lead management workflows and sales status mapping, reducing poor-quality leads and improving operational efficiency for sales teams.
- Owned Salesforce migration and future-state operational platform design initiatives partnering across Sales, Engineering, Data Science, and Revenue Operations.
Business Applications Manager
Gusto
San Francisco, CA
10.2017 - 06.2021
- Owned enterprise Salesforce transformation initiatives spanning workflow automation, operational scalability, and customer support modernization.
- Managed Salesforce Service Cloud migration from Zendesk, improving customer query resolution time by 20%, customer satisfaction scores by 15%, and request handling efficiency by 25%.
- Built Salesforce-based UX research tooling improving user research productivity by 40% and customer-centric solution effectiveness by 15%.
- Spearheaded telephony platform implementation, increasing customer engagement by 25% and reducing response times by 20% through Salesforce integration.
- Improved lead routing and sales handoff workflows, reducing lead processing time by 40% and optimizing sales operations.
- Owned Lead-to-Order-to-Cash transformation initiatives supporting 600+ users and reducing processing time by 40%.
Senior Business Analyst
Akamai Technologies
Cambridge, MA
02.2014 - 09.2017
- Delivered enterprise Salesforce transformation programs integrating analytics, customer operations, partner management, and support workflows.
- Improved partner lead stage alignment and sales process automation, increasing sales performance by 30% and reducing sales compensation calculation errors by 90%.
- Integrated Informatica Address Doctor with Salesforce, improving customer and account data accuracy to 98%.
- Led Data.com rollout expanding enriched customer data access for 600+ global sales users.
- Executed Salesforce and Eloqua Marketing Automation integrations increasing lead conversion rates by 25% and reducing operational costs by 15%.
Technology Analyst / Senior Systems Engineer
Infosys
Bangalore, India
10.2009 - 01.2014
- Delivered Salesforce implementations, enterprise workflow automation, and business systems integration projects for global clients.
- Led offshore Salesforce delivery teams supporting requirements gathering, testing, deployment, and operational support.
- Developed enterprise applications and workflow automation solutions using Apex, Visualforce, Oracle, and SQL technologies.
Education
Product Management Program -
UC Berkeley Executive Education
Bachelor of Engineering - Mechanical Engineering
Dr. Ambedkar Institute of Technology
Skills
- Salesforce Sales Cloud
- Service Cloud
- Salesforce CPQ
- Experience Cloud
- Agentforce
- Predictive Scoring
- Conversational Intelligence (Gong)
- CRM Analytics
Enterprise Platforms & CRM:
AI, Analytics & Automation:
- Tableau
- Xactly (Quota & Territory Management)
- NetSuite
- Sales Engagement Platforms
- Workato : REST & SOAP APIs
- SQL
- Jira
- Figma
Business Systems & RevOps:
Technical & Integration:
Timeline
Staff Product Manager
Walmart
12.2024 - Current
Business Technology Consultant
Amplitude
05.2024 - 12.2024
Staff Product Owner
DoorDash
07.2021 - 04.2024
Business Applications Manager
Gusto
10.2017 - 06.2021
Senior Business Analyst
Akamai Technologies
02.2014 - 09.2017
Technology Analyst / Senior Systems Engineer
Infosys
10.2009 - 01.2014
Bachelor of Engineering - Mechanical Engineering
Dr. Ambedkar Institute of Technology
Product Management Program -
UC Berkeley Executive Education