ASHWANI SINGH
NEW DELHI
Summary
Results-oriented professional with strong track record of achieving business goals. Thorough understanding of how to enhance customer satisfaction levels. Delivers comprehensive service journey and adheres to set procedures.
Overview
9
9
years of professional experience
Work History
Growth Manager
Vyap
11.2024 - Current
- Collaborated closely with the Sourcing and Supply Chain teams to identify and prioritize products for launch in specific geographic regions.
- Analyzed and managed Profit & Loss (P&L) to optimize logistics profitability, focusing on geodensity within subzones in Delhi NCR, while driving volume growth by partnering with large enterprise accounts.
- Led the implementation of a 4PL (Fourth-Party Logistics) model for prominent clients such as Bikkgane Biryani, Rolls King, Nazeer Foods, Samosa Party, and Chaayos, ensuring efficient supply chain operations and generating significant volumes through multi-category purchases via the Vyap Portal.
- Drove profitability by promoting high-margin categories across a variety of cuisines, working with clients to increase overall profit margins.
Area Sales Manager
R&R Consulting
01.2024 - 10.2024
- Working closely with the National Brands like Chaayos, Tim Hortons, Jubiliant foods for the packaging requirements.
- Partnered with Swiggy India Online ordering team to analyse the high contributing restaurant partners and help them in packaging development.
- Formulating sales forecasts based on the trends observed in the last three months across online platforms.
- Managing a team of 3 Sales manager who is working closely with the Quick commerce like Lenskart, Physicswala, Giva, etc for their packaging requirements.
Area Sales Manager
Zomato Hyperpure
08.2021 - 10.2024
- Spearheading the Delhi Sales team comprised of 14 sales managers
- Achieving substantial market share growth in Delhi NCR, reaching 7.5 Cr GMV and engaging 700 transacting partners daily through strategic consultative sales training
- Enhancing profit margins (city P&L) by expanding product baskets with high-margin items, optimizing closures for specific cuisines, and streamlining direct deliveries
- Consistently acknowledged as the top-performing team, achieving a month-over-month growth of 5-7% PAN India
- Formulating sales forecasts based on the trends observed in the last three months across 10 categories of FMCG products
- Emphasizing geographical density acquisition to optimize last-mile delivery operations
- Launching and successfully executing the "1% Cashback Campaign," resulting in the retention of 30 Lacs of revenue from a focused set of accounts within a month.
Launch and Expansion Manager
Zomato Hyperpure
05.2020 - 08.2021
- Partnered with the online ordering team to analyze, define, and launch HP in Pune
- Communicated effectively with external stakeholders and internal departments on assortments, pricing, and product quality
- Created a launch playbook to streamline processes, serving as a blueprint for other cities
- Managed 200 accounts, contributing to 60% of the city's Gross Merchandise Value (GMV)
- Oversaw a portfolio valued at 70 Lacs, focusing on month-over-month retention and basket expansion
- Managed key client relationships with businesses such as Rush Hrs, Brahma Pure Veg, Shiv Sagar, Eagle Boys Pizzeria
- Cultivated client loyalty through consistent quality and proactive account management.
Account Manager
Zomato Hyperpure
10.2019 - 05.2020
- Secured new ordering merchants for the Hyperpure platform
- Drove growth from the newly acquired outlets by implementing cross-selling strategies and introducing new SKUs
- Offered valuable insights to clients, including cost-saving measures, usage data, and Net Promoter Score (NPS)
- Explored new non-HORECA segments within the industry to expand market reach
- Managed a diverse portfolio valued at 50 Lacs, catering to both HORECA and non-HORECA clients, including old age homes, non-profit organizations, etc.
Project Manager
Zomato Media Pvt Ltd.
03.2017 - 10.2019
- Extracted data for top volume contributors with a focus on their O2 Business
- Coordinated and managed photoshoots for bestsellers across PAN India
- Recruited freelancers and vendors based on leadership timelines and market share considerations
- Handled invoicing, cross-vertical communications, and negotiations for estimated photoshoot costs
- Monitored the quality of the app user interface
- Conducted quality control on tickets raised by merchants/vendors.
Business Development Associate
Zomato Media Pvt. Ltd.
06.2016 - 03.2017
- Acquired services for the online ordering platform, constructing menus, and generating content
- Addressed partner concerns through ticket resolutions, handling calls across various channels, all within the stipulated turnaround time (TAT)
- Implemented strategies to reduce order cancellations and enhancing the device management system to improve rejection rates.
Education
Bachelor of Commerce (Honors) -
Motilal Nehru College, affiliated with the University of Delhi
01.2016
12th grade -
Rao Mohar Singh Public School, New Delhi
01.2013
10th grade -
Rao Mohar Singh Public School, New Delhi
01.2011
Skills
- Possess advanced proficiency in MS Excel and have beginner-level skills in SQL
- Territory management
- Pipeline management
- Sales enablement
- Project management
- Problem-solving
- Communication and inter-personal
- Critical thinking
- Analytical mindset
- Organizational
- Multi-tasking
- Time management
Accomplishments
- Recognized as the Ever Ready Sales Leader for the successful launch of new cities for Hyperpure in May 2022.
Accomplishments
- Featured prominently in the inaugural edition of the Hyperpure newsletter for the acquisition of the Non-HORECA segment, specifically Epoch Elder Care, in both Delhi and Pune.
Skills
- Leadership
- Flexibility and adaptability
- Decision-making
- Presentations and proposals
- Teamwork and collaboration
Timeline
Growth Manager
Vyap
11.2024 - Current
Area Sales Manager
R&R Consulting
01.2024 - 10.2024
Area Sales Manager
Zomato Hyperpure
08.2021 - 10.2024
Launch and Expansion Manager
Zomato Hyperpure
05.2020 - 08.2021
Account Manager
Zomato Hyperpure
10.2019 - 05.2020
Project Manager
Zomato Media Pvt Ltd.
03.2017 - 10.2019
Business Development Associate
Zomato Media Pvt. Ltd.
06.2016 - 03.2017
12th grade -
Rao Mohar Singh Public School, New Delhi
10th grade -
Rao Mohar Singh Public School, New Delhi
Bachelor of Commerce (Honors) -
Motilal Nehru College, affiliated with the University of Delhi
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